Case Studies

Kansas Health Foundation's Can't Wait to Read Campaign
ECHO Awards April 15, 2021
The Kansas Health Foundation’s research inspired the ultimate learning tool to help parents, grandparents, and caregivers develop positive reading habits with their children.
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Love Can’t Wait
ECHO Awards April 15, 2021
Jared the Galleria of Jewelry developed a seamless and personalized virtual wedding platform, complete with customizable invitations, streaming, and celebrity advice and officiants for thousands of couples in its “Love Can’t Wait” campaign.
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Love Takes Action
ECHO Awards April 15, 2021
To celebrate New York Life’s 175th anniversary, the brand launched a new creative platform to drive differentiation of the New York Life brand.
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Museum of Extinction
ECHO Awards April 15, 2021
Greenpeace raised awareness among Colombians about the production, use, and excessive contamination that single-use plastic causes to the planet and collected signatures for its petition #BetterWithoutPlastics.
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New to Medicare Acquisition
ECHO Awards April 15, 2021
Medica launched a flawless execution of a 1-to-1 multi-channel acquisition strategy that included direct mail, digital media, social media, search, email, TV, and print.
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Offline Playlist
ECHO Awards April 15, 2021
New Orleans partnered with Spotify to create a playlist that reflected the true sound of the city, as defined by years of listener habits, and performed the playlist live at the iconic Preservation Hall for fans to listen to it.
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Planet Fitness United We Move
ECHO Awards April 15, 2021
During the COVID-19 pandemic, when gyms around the country started to close, social distancing took effect, and people were told to stay home, Planet Fitness launched the “United We Move” campaign to get people to stay healthy and active.
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Play
ECHO Awards April 15, 2021
New Zealand’s leading telecom company Spark introduced Spark Play, a smart ball and app that helps families balance screen time with active playtime.
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Pre Check
ECHO Awards April 15, 2021
The New Zealand Breast Cancer Foundation used haptic technology from mobile phones’ built-in hardware to simulate a virtual self-check for breast cancer.
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Prying Eyes
ECHO Awards April 15, 2021
The Prying Eyes integrated marketing campaign boosted sales of Norton 360.
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Publicly Traded
ECHO Awards April 15, 2021
LifeStyles Condoms used a stock-market-inspired, e-commerce platform to create value for customers, inspiring them to provide their email address and phone number for future communication.
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Put Yourself in My Chair
ECHO Awards April 15, 2021
In the context of the Pan American and Parapan American Games, Cemento Sol and the Municipality of Lima worked on a campaign in which the Mayor of Lima spent a day in a wheelchair, leading to the construction of ramps and accesses for people with disabilities.
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QBE Swans Story
ECHO Awards April 15, 2021
QBE Insurance partnered with the AFL’s Sydney Swans to build a platform where fans could create a personalized short film highlighting their relationship with the football club, demonstrating how the company treats its clients like individuals instead of consumer.
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Remote Tourism
ECHO Awards April 15, 2021
Visit Faroe Islands created the first virtual remote-controlled tourism experience to support travelers amid global lockdowns.
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S+ REWARDS by Sino Malls — Turn Shopping into Playtime
ECHO Awards April 15, 2021
Sino Real Estate Agency combined shopping, gaming, and social media to create Hong Kong’s first multi-mall, gamified and socialized loyalty program.
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Scott's Program: Growing Consumption While Digitizing the Lawn Care Experience
ECHO Awards April 15, 2021
ScottsMiracle-Gro took a personified approach to lawn care to encourage its customers to adopt its online subscription based lawn care service.
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Share the Love
ECHO Awards April 15, 2021
Pampers transformed from an old-fashioned functional brand to one that truly connected with modern moms through #ShareTheLove — a social campaign functioning to support and celebrate new moms.
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Signal Theory Holiday Coaster Collection Mailer with AR
ECHO Awards April 15, 2021
Brand development company, Signal Theory, created an augmented reality (AR) infused holiday mailer to communicate its gratitude to clients and partners, and illustrate its digital capabilities.
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Subscribe to the Facts
ECHO Awards April 15, 2021
EL PAÍS responded to the decline in print by convincing customers to subscribe to a digital subscription for content they previously accessed for free. The company compelled its readers to adopt its subscription model with a multimedia execution that integrated real sounds and images into its digital experiences.
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The Caring Gene Campaign
ECHO Awards April 15, 2021
Iroquois Healthcare Association used multiple social media platforms to identify and recruit potential long-term caregivers.
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