Case Studies

"Make Tet Easy Again” with ViettelPay — Challenge Accepted!
Smarties Awards December 21, 2020
ViettelPay launched a cross-media campaign to promote the use of its mobile payment app during the Vietnamese holiday of Tet.
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“Bring Good Home” Mobile Advertising Campaign
Smarties Awards December 21, 2020
Goodwill used geo-targeted ads to increase store visitation.
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#BlackVoicesCreate
Smarties Awards December 21, 2020
Gushers and Fruit by the Foot worked to elevate the voices of Black influencers on TikTok while simultaneously striving to promote social justice through donations to the NAACP.
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#PlayApartTogether: Promoting Social Distancing
Smarties Awards December 21, 2020
The gaming industry touted a campaign designed to promote compliance with measures that can help limit the spread of COVID-19.
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1 Billion Dollar Initiative for Racial Equality and Economic Mobility
Smarties Awards December 21, 2020
Bank of America undertook a campaign to showcase the social good that it has been accomplishing on behalf of racial justice through a $1 billion dollar initiative.
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Amelia Island’s "Moments" Campaign
Smarties Awards December 21, 2020
The Amelia Island Convention and Visitors Bureau attracted tourists to its destination using an AR ad and a chatbot.
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An Appreciation Like No Other from Vsmart
Smarties Awards December 21, 2020
Vietnamese technology brand Vsmart launched its first brand-building campaign to increase brand awareness and reach more Vietnamese consumers.
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Axess — OK, Google. I'm Feeling Lucky
Smarties Awards December 21, 2020
The “I’m Feeling Lucky” campaign used Google Search Ads in a creative way to sell credit cards, increase Akbank’s new customer base, and strengthen its total share in the credit card competition among other banks in Turkey.
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Bank the Way You Live by UnionBank
Smarties Awards December 21, 2020
At a time when banking operations were limited, UnionBank took the opportunity to leverage the massive uplift in mobile gaming among its target audience and strengthened its position as a 24/7 digital bank in the country.
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Be Unstoppable #WithALittleHelp from Google
Smarties Awards December 21, 2020
To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”
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Berocca — Get Supercharged at 2pm
Smarties Awards December 21, 2020
Vitamin supplement Berocca launched a campaign to reposition itself, bringing the brand into a new territory where it’s not only just a health assistant but also an energy booster that increases productivity.
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Biti’s Hunter Canvas of Pride
Smarties Awards December 21, 2020
Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.
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Biti’s Hunter Street: The First #ProudlyMadeInVietnam
Smarties Awards December 21, 2020
Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.
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Blueair Pollution Alert System
Smarties Awards December 21, 2020
Unilever India’s newly acquired Swedish air purifier brand, Blueair, wanted to build awareness and consideration in India.
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Bringing the World #TogetherInTravel
Smarties Awards December 21, 2020
To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”
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Bugados no Gloob
Smarties Awards December 21, 2020
Brazilian TV channel Gloob produced its first Brazilian sitcom, Bugados, inspired by the world of gaming.
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Cadillac Live
Smarties Awards December 21, 2020
Cadillac set out to revolutionize the luxury car shopping experience by meeting the luxury car shopper online.
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Center Fresh: Stay Fresh Behind the Mask
Smarties Awards December 21, 2020
The “Stay Fresh Behind the Mask” campaign increased relevance for Center Fresh mints and gum during the COVID-19 pandemic.
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ChapStick "Beauty Confessions" Quiz
Smarties Awards December 21, 2020
ChapStick promoted its new Total Hydration beauty line with an online quiz.
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Chupa Chups — The Fun Stimulator Always-on-content Campaign
Smarties Awards December 21, 2020
Chupa Chups brought the idea of “Forever Fun” to life to become the No.1 candy brand in Vietnam among digitally-native teens and further expand its business.
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