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Search returned: 169 document(s).
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Taimi Offers Support to LGBTQ+ People Where It’s Most Needed
Multicultural Excellence Awards November 13, 2023Dating app Taimi responded to anti-LGBTQ+ legislation and behavior during Pride Month by convincing Americans to consider the popular song “America the Beautiful” in a new and more accepting light.
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How AARP Connected with AAPIs via a Rap Music Video That Celebrated Lunar New Year
Multicultural Excellence Awards November 13, 2023To connect with its Asian American and Pacific Islander (AAPI) audience, the AARP collaborated with the San Francisco-based dance troupe Grant Avenue Follies and Chinese-American rapper Jason Chu to create a rap music video about Lunar New Year celebrations and traditions from a multigenerational lens.
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McDonald’s Connected with Black Members of Generation Z Through Its Future 22 Initiative
Multicultural Excellence Awards November 13, 2023To celebrate Black communities and deepen its connection with Black members of generation Z, McDonald’s launched “Future 22,” a digital campaign that highlighted the stories of 22 young Black people creating meaningful change within their communities.
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TD Canada Celebrated Asian Heritage Month with This Beautiful Tribute
Multicultural Excellence Awards November 13, 2023To celebrate Asian Heritage Month, TD Canada highlighted the Asian Canadian commitment to community seen throughout their history by spotlighting customers who demonstrated these same selfless commitments to community in Canada’s most remote towns.
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Expedia Connected with the Latino Community through Storytelling
Multicultural Excellence Awards November 13, 2023Expedia’s primary goals for this campaign were to grow brand love and increase Latino site visits and booking.
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General Mills Appealed to Hispanic Consumers with “La Jugada Mundial”
Multicultural Excellence Awards November 13, 2023General Mills launched its campaign, Enjoy “La Jugada Mundial (World-Class Play)” to appeal to Hispanic families getting ready for the World Cup through the connection and enjoyment of food.
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Love Proudly: Real Stories of LGBTQ+ People
Multicultural Excellence Awards November 13, 2023With the current political climate, OnStar saw an opportunity to show its members its dedication to being purposeful allies. Focusing on belonging and safety is a big part of acceptance. OnStar wanted to promote that mentality across multiple social channels and reach out to real people and tell real stories that reflect the LGBTQ+ community.
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P&G’s “Long Line of Ladies” Tells the Story of a Native American Family
Multicultural Excellence Awards November 13, 2023P&G’s “Long Line of Ladies” is centered around one Native American family; the story is told through the community. It both celebrates the traditions of the Karuk people and challenges the way that many Western cultures approach menstruation from a stressful, awkward time that can hurt confidence to a moment of celebration, unity, and pride.
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This Company Promoted Visibility for Girls with Autism
Multicultural Excellence Awards November 13, 2023Detergent company Vanish created a campaign aimed at people with autism, with an emphasis on promoting visibility for girls with autism. The campaign focused on how the detergent can help clothes stay clean and fresh.
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Sprite Zero Sugar’s Partnership with 'Black Panther: Wakanda Forever'
Multicultural Excellence Awards November 13, 2023Sprite Zero Sugar sought to design an end-to-end commerce campaign for its partnership with Marvel’s Black Panther: Wakanda Forever, targeting Black and Hispanic youth (between the ages of 16 to 24) with a passion for music, film, art, and entertainment.
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Ajinomoto Invites Gwyneth Paltrow to Dinner to Dispel MSG Myths
Multicultural Excellence Awards November 13, 2023Ajinomoto wanted to change the misinformed perception of monosodium glutamate (MSG) within the “clean eating” community. To do that, the brand needed to get the world’s most influential clean eater on board: Gwyneth Paltrow. The only problem? She didn’t answer the brand’s calls. So, Ajinomoto made her the face of its campaign — without actually hiring her.
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Denny’s Recruits Social Influencers to Create New Menu Items
Multicultural Excellence Awards November 13, 2023Denny’s invited 24 diverse creative influencers to co-create menu items to protect share and resonance with young, multicultural consumers.
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How ESPN Leveraged Its Partnerships to Provide Support to Black Businesses
Multicultural Excellence Awards November 13, 2023ESPN leveraged its partnership with the NBA to expand its Champion Black Businesses (CBB) initiative to provide exposure, guidance, and financial support to Black businesses and dismantle systemic barriers to their success.
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McDonald’s Creates an Immersive Diwali Celebration for the Asian Indian Community
Multicultural Excellence Awards November 13, 2023McDonald’s collaborated with designer Megha Rao to create an immersive Diwali celebration that reinforced the brand’s commitment to the Asian Indian community.
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Toyota Creates the “Day One” Campaign to Foster Deeper Connections with the Asian American Community
Multicultural Excellence Awards November 13, 2023Toyota created the “Day One” campaign to provide Asian Americans with a platform to share their unique stories and support Asian Americans in the pursuit of their aspirations.
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Corona Fights for Equal Pay for Female Soccer Players
Multicultural Excellence Awards November 13, 2023Beer brand Corona strove to promote equal pay for female soccer platers in Mexico.
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An Amazon Series Marketed to the Autistic Community
Multicultural Excellence Awards November 13, 2023Amazon undertook to attract the autistic community to dramedy series featuring themes and experiences they would be familiar with.
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Connecting African Americans with their Ancestors
Multicultural Excellence Awards November 13, 2023Genealogical service Ancestry strove to assist African Americans trying to uncover their family histories, inspiring their efforts with a documentary film.
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Selling Burgers with 50,000 Stickers and a Country’s Love of Serrano Peppers
Multicultural Excellence Awards November 13, 2023Burger King Mexico placed 50,000 stickers on serrano peppers throughout Mexico City in an activation meant to raise interest in the quick service restaurant’s latest offering — the Whopper Serrano.
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QuickBooks Inspires Hispanic Business Owners to Stop Thinking So Small Brand: Intuit Quickbooks
Multicultural Excellence Awards November 13, 2023Partnering with Mexican soccer star Javier "Chicharito" Hernández, QuickBooks inspired Hispanic small business owners to stop thinking small and treat their businesses like enterprises with big potential, using QuickBooks software as a tool to help them grow.
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