Case Studies
-
Doritos x Illegal Civ
Smarties Awards December 21, 2020To connect with fashion fanatics in the millennial and gen Z generations, Doritos partnered with a streetwear brand to develop a collection inspired by the famous chip.
view -
Dove #ShowUs Russia
Smarties Awards December 21, 2020Dove ran a local campaign in the Russian market to celebrate real women and real beauty.
view -
Dove Deo Dry Serum Mobile Campaign
Smarties Awards December 21, 2020For the release of its new and innovative deodorant product, Dove created an interactive mobile ad campaign targeted at hip, urban women.
view -
Dunkin' x Waze Going Gold
Smarties Awards December 21, 2020To raise awareness and funds for the Joy in Childhood Foundation, Dunkin’ partnered with the navigation app Waze.
view -
Dunkin'/Waze "Going Gold"
Smarties Awards December 21, 2020To raise awareness and funds for the Joy in Childhood Foundation, Dunkin’ partnered with the navigation app Waze.
view -
Durex — Safety Inside Out
Smarties Awards December 21, 2020Durex helped customers stay safe in more ways than one in a mobile-first campaign it ran during the COVID-19 pandemic.
view -
Durex Extreme Launch Campaign
Smarties Awards December 21, 2020Durex leveraged a combination of addressable TV and a media partnership to promote the launch of its new product.
view -
El Dragón: Promoting a Telenovela with a Gamified Ad
Smarties Awards December 21, 2020Univision strove to convert men aged 18 to 34 into telenovela fans.
view -
Emergen-C “Emerge Your Best” Campaign
Smarties Awards December 21, 2020Emergen-C undertook to generate awareness of its usefulness as an aid to everyday wellness, not just as a medicine to take when ill.
view -
Emergen-C: Emerge Our Best Campaign
Smarties Awards December 21, 2020Emergen-C sought to aid the response to COVID-19 and promote brand awareness with efforts that included a donation to Americares and the creation of a film that acted as a love letter to the normalcy people craved and the future they looked forward to welcoming.
view -
Excedrin Take Two
Smarties Awards December 21, 2020Excedrin promoted Excedrin Migraine with a contest that enabled winners to relive experiences they had missed out on due to migraines.
view -
Fanta Music Is Ours
Smarties Awards December 21, 2020Fanta’s campaign engaged Turkish teens by tapping into their two passions: social media and music.
view -
Fundraising Initiative for Meals in India
Smarties Awards December 21, 2020Pepsi launched a fundraising initiative to provide meals to restaurant workers affected by the circumstances of the COVID-19 pandemic.
view -
Game Better with Butterfinger
Smarties Awards December 21, 2020Butterfinger promoted itself to fans of the video game Final Fantasy VII with downloadable content that aided their performance in the game.
view -
Google Shopping Answers Made Easy
Smarties Awards December 21, 2020Google’s mobile-first campaign showed South East Asian shoppers the benefit of leveraging the brand’s search capabilities to find the best deals.
view -
Hand Hygiene Delivered
Smarties Awards December 21, 2020Lifebuoy hand wash set out to change hand washing norms in India, a change which became increasingly important in wake of COVID-19.
view -
Heineken — When You Drive Never Drink
Smarties Awards December 21, 2020Globally, Heineken has made it a priority to lead the conversation around the dangers of drinking before driving. In South Africa, 87 percent of drivers admit that they have driven after consuming alcohol. In a country where drinking before someone drives is a norm, how can that behavior change?
view -
Hindustan Unilever Limited
Smarties Awards December 21, 2020Mass-scale disruptions of supply chains led to Hindustan Unilever (HUL) downgrading its business outlook in the months of the lockdown. The HUL sales and customer development teams were looking for a solution to reach stranded consumers locked in the confines of their homes with no access to essential goods.
view -
How Kotex Elevated Black Voices
Smarties Awards December 21, 2020U by Kotex created a private marketplace for Black media outlets in order to elevate Black voices and Black artists.
view -
How McDonald’s Transformed Offline Sales During the Lunar New Year
Smarties Awards December 21, 2020McDonald’s leveraged its partnerships with The Trade Desk and Gojek to better measure the effectiveness of its digital advertising efforts.
view