Case Studies
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UFC and AdColony’s Knockout Mobile Campaign
Smarties Awards December 21, 2020UFC and AdColony partnered on a mobile video campaign to drive pay-per-view purchases and ticket sales for the mixed martial arts event “UFC 243: Whittaker vs. Adesanya.”
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UniCornetto’s My Fairy Tale
Smarties Awards December 21, 2020Cornetto launched its newest ice cream product with an advertisement that challenged the traditional model of courtship.
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Using Restaurant Incentives to Support Dine for No Kid Hungry
Smarties Awards December 21, 2020Not-for-profit organization Share Our Strength used location-based targeting to encourage patronage of restaurants participating in a campaign to raise funds to fight childhood hunger.
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Virtual WOW Marathon Hoi An — Stay Strong VietNam
Smarties Awards December 21, 2020WOW Holiday created a virtual marathon to raise awareness of its travel agency services among Vietnamese runners.
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When Indian Youth Practiced the New Normal with Swag
Smarties Awards December 21, 2020Pepsi created its Salaam Namaste campaign to encourage social distancing in India in a way that differentiated itself from the serious tone of most pandemic-themed communications.
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ZaloPay Tet 2020
Smarties Awards December 21, 2020Mobile money transfer service ZaloPay made transferring money as easy as sending a text message by integrating its offer into chat service Zalo.
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2019 FIS Readiness Report
B2 Awards September 1, 2020FIS built a content marketing campaign around a report on the financial services industry.
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2019 New-to-Brand Direct Mail
B2 Awards September 1, 2020Phillips 66 undertook a campaign to convert gas station owners’ business and fuel supply.
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2020 Vision: Your Prescription For Success
B2 Awards September 1, 2020SmartVault adopted a content Marketing strategy to promote itself to potential customers in the accounting and finance sectors.
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5G Readiness Assessment Tool
B2 Awards September 1, 2020Verizon promoted 5G service to businesses with a tool that gave them personalized advice about how 5G could benefit them and how they could integrate their current technologies with it.
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ABM: The Complete Picture
B2 Awards September 1, 2020To generate sales meetings with customers, Broadridge used a video mailer that featured its Vice President and General Manager.
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Achieving Dramatic Earned Media Results for an Existing Property
B2 Awards September 1, 2020Deloitte promoted the expertise of its Technology, Media, and Telecommunications industry practice to media journalists.
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Active Fixed Income, Hiding in Plain Sight
B2 Awards September 1, 2020Vanguard set out to prove its expertise in active fund management to financial advisors and others involved in selecting financial products for clients.
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Assess to Progress
B2 Awards September 1, 2020The Educational Testing Service undertook a campaign to promote its offering in China, Vietnam, and Indonesia.
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Becoming "United. Inspired."
B2 Awards September 1, 2020Epiroc created a new company headquarters to promote a positive company culture and clarify its values.
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Boston Regional Marketing Campaign
B2 Awards September 1, 2020The Wells Fargo Boston Regional Marketing Campaign sought to engage financial decision makers, increase consideration, and drive acquisition.
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Brighthouse Financial Insights Panel
B2 Awards September 1, 2020To promote the expertise of its fledgling brand to financial advisors, Brighthouse Financial created a panel of behavioral economists, social anthropologists, futurists, and former successful advisors, who, together, offered insights on a variety of topics.
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Bringing to Life One Pentair
B2 Awards September 1, 2020Pentair migrated content from a host of sub-brand websites to form one united website for a newly consolidated brand.
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Business Transformation and Web Experience Project
B2 Awards September 1, 2020Insight designed a new website for itself to reflect a new business direction.
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Carestream Dental: The Story Behind the Smile at the 2019 IDS Show
B2 Awards September 1, 2020Carestream Dental promoted itself at a trade show with dentists’ portraits created out of the words of successful patient stories.
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