Case Studies

1 Billion Dollar Initiative for Racial Equality and Economic Mobility
Smarties Awards December 21, 2020
Bank of America undertook a campaign to showcase the social good that it has been accomplishing on behalf of racial justice through a $1 billion dollar initiative.
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Amelia Island’s "Moments" Campaign
Smarties Awards December 21, 2020
The Amelia Island Convention and Visitors Bureau attracted tourists to its destination using an AR ad and a chatbot.
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An Appreciation Like No Other from Vsmart
Smarties Awards December 21, 2020
Vietnamese technology brand Vsmart launched its first brand-building campaign to increase brand awareness and reach more Vietnamese consumers.
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Axess — OK, Google. I'm Feeling Lucky
Smarties Awards December 21, 2020
The “I’m Feeling Lucky” campaign used Google Search Ads in a creative way to sell credit cards, increase Akbank’s new customer base, and strengthen its total share in the credit card competition among other banks in Turkey.
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Bank the Way You Live by UnionBank
Smarties Awards December 21, 2020
At a time when banking operations were limited, UnionBank took the opportunity to leverage the massive uplift in mobile gaming among its target audience and strengthened its position as a 24/7 digital bank in the country.
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Be Unstoppable #WithALittleHelp from Google
Smarties Awards December 21, 2020
To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”
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Berocca — Get Supercharged at 2pm
Smarties Awards December 21, 2020
Vitamin supplement Berocca launched a campaign to reposition itself, bringing the brand into a new territory where it’s not only just a health assistant but also an energy booster that increases productivity.
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Biti’s Hunter Canvas of Pride
Smarties Awards December 21, 2020
Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.
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Biti’s Hunter Street: The First #ProudlyMadeInVietnam
Smarties Awards December 21, 2020
Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.
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Blueair Pollution Alert System
Smarties Awards December 21, 2020
Unilever India’s newly acquired Swedish air purifier brand, Blueair, wanted to build awareness and consideration in India.
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Bringing the World #TogetherInTravel
Smarties Awards December 21, 2020
To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”
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Bugados no Gloob
Smarties Awards December 21, 2020
Brazilian TV channel Gloob produced its first Brazilian sitcom, Bugados, inspired by the world of gaming.
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Cadillac Live
Smarties Awards December 21, 2020
Cadillac set out to revolutionize the luxury car shopping experience by meeting the luxury car shopper online.
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Center Fresh: Stay Fresh Behind the Mask
Smarties Awards December 21, 2020
The “Stay Fresh Behind the Mask” campaign increased relevance for Center Fresh mints and gum during the COVID-19 pandemic.
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ChapStick "Beauty Confessions" Quiz
Smarties Awards December 21, 2020
ChapStick promoted its new Total Hydration beauty line with an online quiz.
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Chupa Chups — The Fun Stimulator Always-on-content Campaign
Smarties Awards December 21, 2020
Chupa Chups brought the idea of “Forever Fun” to life to become the No.1 candy brand in Vietnam among digitally-native teens and further expand its business.
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Clear Men Swipes All: Hijacking League of Legends
Smarties Awards December 21, 2020
Clear Men leveraged esports to inspire a new generation of Vietnamese men striving for success.
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Coke Energy — This Energy Is For You
Smarties Awards December 21, 2020
Coke Energy strayed from the stereotypes of its category to connect with its target audiences across a variety of media channels.
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COVID-19: How Vietnam Beat Rest of the World
Smarties Awards December 21, 2020
To help prevent the spread of COVID-19 in Vietnam, Lifebuoy built hand sanitizing stations and promoted proper handwashing technique in a viral TikTok video.
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DIMES Milkshake Launch
Smarties Awards December 21, 2020
To launch its new product and connect with gen Z, Turkish beverage brand DIMES leaned into the increasingly popular social platform TikTok.
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