Case Studies

Overcoming Taboo Topics
Smarties Awards December 21, 2020
As a challenger brand, Kotex needed to break down stereotypes to break through to its target audience on Russia’s most popular social network.
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Pond's Face Your Hesitations and #SeeWhatHappens
Smarties Awards December 21, 2020
With the rise of new and small players in the market, together with its inconsistent brand messaging, Pond’s was faced with the challenge of staying relevant and connecting with the target audience on an emotional level.
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Practicing the New Normal with Swag
Smarties Awards December 21, 2020
With a clear objective of increasing penetration, Pepsi needed to up its game by tapping potential audiences; but the sudden and draconian COVID- 19 lockdown in India created a seismic shift in the way brands connected with consumers.
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Pray for Kay
Smarties Awards December 21, 2020
As OMO is priced in the premium tier, the brand wanted to give its consumers more reasons to purchase its products than mere functionality. The solution for OMO was to build a stronger brand purpose as a strategic pathway to consumers’ minds and hearts.
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Preparation H "Back There Care" Campaign
Smarties Awards December 21, 2020
Preparation H launched a social media campaign on mobile devices to target younger audiences.
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Pronamel Repair: Building a Role for Toothpaste in Self-Care
Smarties Awards December 21, 2020
Pronamel collaborated with influencers to connect its Intensive Enamel Repair product to the self-care conversation on Instagram.
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Real-Time Infection Alert System
Smarties Awards December 21, 2020
Lifebuoy created an alert system to help prevent the spread of disease in Vietnam by alerting Vietnamese mothers of potential outbreaks based on weather signals and disease patterns.
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S60 Concept Store
Smarties Awards December 21, 2020
Volvo Cars Brazil created an immersive AR experience for consumers to explore its new S60 sports sedan.
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Sonic the Hedgehog Speeds to Mobile Success
Smarties Awards December 21, 2020
Paramount Pictures teamed up with AdColony to develop an interactive mobile campaign to generate broad awareness and excitement for the upcoming theatrical movie release of Sonic the Hedgehog.
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Sparkling Ice Uses Tapjoy Video-to-Playable Ads to Boost Brand Awareness
Smarties Awards December 21, 2020
Sparkling Ice partnered with Tapjoy to engage Hispanic gamers in a gamified branded experience in an effort to grow its market share.
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Sprite Thirst for Yours
Smarties Awards December 21, 2020
Sprite partnered with entertainment and pop culture website UPROXX to provide opportunities for unsigned hip-hop creators in an effort to drive relevance among young African Americans.
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Super Relatable SuperNAN
Smarties Awards December 21, 2020
SuperNAN identified seven categories of mothers in China, looking to find solutions to their babies’ minor sensitivities, and it developed a hyper-targeted campaign to raise awareness of how its baby formula helps address these issues.
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Text for Humanity
Smarties Awards December 21, 2020
In a world where increased connectivity and social media can often cause social anxiety, Sinch partnered with Mental Health America to create a platform where people could send and receive positive messages from strangers.
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That Made All the Difference Podcast
Smarties Awards December 21, 2020
Bank of America’s “That Made All the Difference” podcast shifted its content strategy to highlight how different influential figures were helping to support their communities amid the COVID-19 pandemic and social unrest.
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The Rising of New Generation T
Smarties Awards December 21, 2020
Electric money transfer company Tosla drove new installations of its app by leveraging marketing tactics normally reserved for mobile gaming apps, with the intention of priming gen Z and gen Y gamers into future customers.
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The Taste Drive
Smarties Awards December 21, 2020
To support the launch of its Ice Mint Lozenge and encourage smokers to quit their smoking habit, Nicorette tapped NASCAR legend Dale Earnhardt Jr. for a campaign inviting smokers to take the lozenge on a “Taste Test Drive.”
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The World’s Most Travelled Billboard
Smarties Awards December 21, 2020
Scotch brand Johnnie Walker leveraged OOH tactics to circumvent the prohibition of alcohol advertising in India, in an effort to build affinity with younger audiences.
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This Brand's Take on Celebrating Mother's Day in a Pandemic
Smarties Awards December 21, 2020
Cerveza Victoria helped sons and daughters mark Mother’s Day by enabling them to create celebratory mariachi videos that could be shared on social media.
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This Company Set Out to Help Women During COVID-19
Smarties Awards December 21, 2020
Elidor partnered with an online learning company to support women and their educational journeys during the COVID-19 pandemic.
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TUMS or Dare
Smarties Awards December 21, 2020
The multi-channel TUMS or DARE Challenge encouraged millennials to indulge in the hottest foods they love, then cool down and fight their heartburn with the new TUMS Chewy Bites with Cooling Sensation.
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