Case Studies
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Target Helps Latin-Owned Brands
Multicultural Excellence Awards November 13, 2023Target became the first retailer to launch an initiative dedicated to elevating and supporting the marketing and community impact of the Latin-owned-brands it distributes. The campaign launched during Hispanic Heritage Month and flighted through the Christmas holiday.
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TD Canada Celebrated Asian Heritage Month with This Beautiful Tribute
Multicultural Excellence Awards November 13, 2023To celebrate Asian Heritage Month, TD Canada highlighted the Asian Canadian commitment to community seen throughout their history by spotlighting customers who demonstrated these same selfless commitments to community in Canada’s most remote towns.
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Tecate Melds the Worlds of Classical and Popular Music
Multicultural Excellence Awards November 13, 2023Beer brand Tecate brought together the San Francisco Philharmonic and emerging hip-hop and reggaeton artists to break down barriers that separate supposedly “elite” musical venues and Hispanic musical traditions.
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The Home Depot Recruits Diverse Creators to Celebrate Hispanic Americans' Impact on DIY Culture
Multicultural Excellence Awards November 13, 2023The Home Depot created an influencer campaign featuring diverse Hispanic content creators celebrating their heritage through DIY projects.
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The NFL’s Hispanic Outreach Effort
Multicultural Excellence Awards November 13, 2023The National Football League (NFL) undertook an effort to attract Hispanic fans to the game.
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This Company Promoted Visibility for Girls with Autism
Multicultural Excellence Awards November 13, 2023Detergent company Vanish created a campaign aimed at people with autism, with an emphasis on promoting visibility for girls with autism. The campaign focused on how the detergent can help clothes stay clean and fresh.
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Toyota Creates the “Day One” Campaign to Foster Deeper Connections with the Asian American Community
Multicultural Excellence Awards November 13, 2023Toyota created the “Day One” campaign to provide Asian Americans with a platform to share their unique stories and support Asian Americans in the pursuit of their aspirations.
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How CVS Supported Women’s Health
In-House Excellence Awards September 26, 2023On October 11th, International Day of the Girl, CVS Health announced its new period parity initiative as part of its new enterprise platform – HERe, Healthier Happens Together – to provide easier access to services and products that help support women’s mental and physical well-being.
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Henkel Scales Up Account-Based Marketing
B2 Awards September 11, 2023Henkel Adhesive Technologies, a global leader in adhesives, undertook a digital transformation journey to prioritize customer-centricity, leveraging account-based marketing (ABM) to increase relevance and engagement for large accounts.
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USPS Thinks Big and Connects Locally
B2 Awards September 11, 2023The USPS introduced USPS Connect Local, a fully integrated campaign allowing local businesses to leverage the Postal Service’s vast unmatched network to provide customers with the same and next-day delivery and convenient returns they expect.
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Accelerating Mortgages: The RCG Calculator Success Story
B2 Awards September 8, 2023RCG Mortgage employed an innovative calculator to streamline its sales process, achieving a huge return on investment in the first year, significantly enhancing lead conversion rates and shortening lead times.
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ExxonMobil Helps Shape the Path of Mining Excellence
B2 Awards September 8, 2023An in-person event, "Mining into the Future," reimagined ExxonMobil's role from a commodity supplier to a trusted consultant and thought leader in the mining industry, elevating its profile and driving awareness of its mining solutions.
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Gaming the Path to Cybersecurity Leadership
B2 Awards September 8, 2023In a world facing a surge in cyber threats, Microsoft embarked on a campaign to establish itself as a cybersecurity leader by engaging Information Security teams through a unique gamified experience, resulting in remarkable growth in software license purchases and active license usage.
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Hispanic Horizons: Transforming Brands and Empowering Growth
B2 Awards September 8, 2023TelevisaUnivision's annual "Leading the Change" event, spanning over a decade, has empowered brands to embrace the Hispanic market with cutting-edge insights, inspiring narratives, and expert guidance, ultimately shaping TelevisaUnivision as a beacon of thought leadership in the realm of Hispanic marketing.
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ICE Gives Itself a Cool New Image
B2 Awards September 8, 2023Intercontinental Exchange (ICE) used an integrated campaign to reposition the company and articulate its new purpose of connecting people and businesses with opportunity.
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LinkedIn Targets B2B Brands
B2 Awards September 8, 2023LinkedIn Marketing Solutions launched an integrated campaign targeting B2B companies.
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LiuGong Goes Big with Invites to Dealers
B2 Awards September 8, 2023LiuGong North America, a rapidly growing construction equipment manufacturer, achieved remarkable results through an innovative direct mail campaign.
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MARSS Shows How It Defends the Skies
B2 Awards September 8, 2023MARSS launched a PR campaign at the World Defense Show to showcase its cutting-edge counter-drone technology and establish itself as a leading player in the defense and technology industry.
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Microsoft’s Mavericks Pioneer SMB Growth and Revenue Surge
B2 Awards September 8, 2023In an effort to capture a greater share of Canada's booming small and midsized business (SMB) market, Microsoft embarked on an innovative campaign named "Innovation Maverick,” offering tailored solutions and creating an integrated managed account experience for SMBs.
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MissionSquare Offers a Hero’s Farewell
B2 Awards September 8, 2023MissionSquare Retirement Services transformed retirement planning with a powerful campaign that pays tribute to public service workers, redefining their financial future and commitment to communities.
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