Case Studies
-
Ancestry Partners with Paramount to Uncover African American Family History, Once Thought Lost
Smarties Awards July 24, 2023Ancestry showcased its ability to uncover the family histories of Black Americans with a moving, long-form film with widespread digital distribution.
view -
Aquafina Turns Plastic Waste into Fashion
Smarties Awards July 24, 2023Aquafina created a machine for recycling plastic water bottles into fashion items and promoted the innovation at Vietnam’s International Fashion Week.
view -
AT&T’s LGBTQ+ Campaign, The Love Connection
Smarties Awards July 24, 2023In June 2021, AT&T committed $750,000 in further support of The Trevor Project, an organization aimed at suicide prevention and crisis intervention for LGBTQ+ youth.
view -
Bai Saigon Launched a Limited-Edition Pack to Reinforce its Vietnamese Roots
Smarties Awards July 24, 2023Bai Saigon created a 63-pack of beer, representing 63 Vietnamese provinces, to reinforce its position as a Vietnamese company.
view -
Boost Creates the First In-Game All-Women Cricket Team to Promote Equality
Smarties Awards July 24, 2023Boost collaborated with World Cricket Championship 3 (WCC3), the world’s most downloaded mobile cricket game, to launch the first-ever cricket video game featuring an all-women team.
view -
Campbell’s Soup Launches an NFT to Feed the Hungry
Smarties Awards July 24, 2023Campbell’s Soup created and sold an NFT based on a packaging redesign to connect with millennials.
view -
Danone Partnered with Influencers to Make Hydration Fun
Smarties Awards July 24, 2023AQUA, Indonesia’s No.1 bottled water brand is the market share leader in this category. However, this market leadership is heavily challenged with the onslaught of pandemic and new players on the shelf.
view -
Degree Promotes Inclusivity for Para-Athletes with a Marathon in the Metaverse
Smarties Awards July 24, 2023Degree hosted a disability-friendly marathon in the metaverse to raise awareness around the need for more inclusivity and accessibility for people with disabilities.
view -
Demystifying Stock Trading through Cricket
Smarties Awards July 24, 2023Upstox created the Upstox Cric Index to compel cricket fans to participate in the stock market.
view -
Digital Turbine Showcases Ford F-150's Power Through Mobile Advertising
Smarties Awards July 24, 2023Ford leveraged dynamic mobile video to promote the new line of its iconic F-150 model to MENA consumers.
view -
Dogtopia Enables Localized Digital Advertising for Franchisees
Smarties Awards July 24, 2023Dogtopia enabled franchisees to deploy, fund and measure their own lead-generation campaigns within a common branding and messaging approach.
view -
Dot Go: Empowering the Visually Impaired to Live Independent Lives
Smarties Awards July 24, 2023Dot Incorporation created a free platform to empower visually impaired people to navigate the world, automate daily tasks, and lead independent lives.
view -
Dove Detoxes Your Feed
Smarties Awards July 24, 2023Dove created a purpose-driven campaign to drive awareness of toxic influencers in the beauty space and their impact on young girls.
view -
Dove Live Stream’s Hair Care Day to Promote its New Premium Shampoo
Smarties Awards July 24, 2023Dove leveraged influencers and four different live streams to drive awareness of its new shampoo line.
view -
Dove Stop the Beauty Test 2.0
Smarties Awards July 24, 2023Dove created a film and worked with 13 Indian women to share stories about body shaming to drive awareness of the negative impact of beauty tests.
view -
E*TRADE Brings Back the Baby to Connect with the Brand’s Past
Smarties Awards July 24, 2023Following a union with Morgan Stanley, E*TRADE resurrected an earlier brand character for a Super Bowl campaign to convey that its new brand remained consistent with its past history.
view -
Ensure Gold Turns 2022 TET Into a Milk Gifting Occasion
Smarties Awards July 24, 2023Ensure Gold Vietnam created a mobile first campaign and leveraged UGC content to compel caretakers to gift adult milk during Tết.
view -
Five Stars: How Google Search Used Its Review Section to Drive Down Vaccine Hesitancy
Smarties Awards July 24, 2023Google created the first-ever COVID-19 vaccine reviews to combat misinformation and drive down vaccine hesitancy in Indonesia.
view -
Ford Ranger Leverages Data to Develop a Powerful Customer Journey
Smarties Awards July 24, 2023Developing a customized, data-illuminated customer journey, Ford sought to promote the new model of its Ranger pickup truck without cannibalizing sales of its previous model.
view -
HBO Max Unleashes Peacemaker on Social Media
Smarties Awards July 24, 2023HBO Max’s marketing campaign for Peacemaker leveraged Twitter as a platform for engagement and promotion of the show.
view