Case Studies

Swedish Fish Shark Week Program
REGGIE Awards May 15, 2019
Swedish Fish became the official candy of Discovery’s Shark Week to attract millennial shoppers.
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The Search for the 19th Cork
REGGIE Awards May 15, 2019
“Find the 19th Cork” incentivized consumers to purchase bottles of 19 Crimes wine for a chance to find the 19th cork and enter to win a ticket to a unique branded experience, transforming brand love into in-store conversions and increasing growth and engagement among 19 Crimes’ social community.
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The Trade Desk: Going Analog to Talk Digital
REGGIE Awards May 15, 2019
The Trade Desk ran advertisements for its digital media buying service in the most analog of places: newspapers.
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The World’s Longest Cheese Board
REGGIE Awards May 15, 2019
At the 2018 South by Southwest (SXSW) conference in Austin, Texas, more than 2,400 attendees visited the Dairy Farmers of Wisconsin’s 3D-printed barn that featured an 80-foot-long cheeseboard with 2,000 pounds of Wisconsin cheese.
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This Ad Celebrating Women in STEM Is Amazing
REGGIE Awards May 15, 2019
Chevron undertook a campaign to promote women in STEM careers.
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TIAA Difference Maker 100
REGGIE Awards May 15, 2019
For its centennial, TIAA launched the “Difference Maker 100” program to turn its brand purpose into a force for good.
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truth x BiGS
REGGIE Awards May 15, 2019
Food and music captured teens’ attention long enough for truth to spread its anti-smoking message among its target audience.
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truth Zombie Rally
REGGIE Awards May 15, 2019
To catch the attention of Walgreens’ leadership team and help them understand the detrimental effect cigarette sales can have on society, truth hosted Zombie Rallies at 120 retail locations.
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Turning Thousands of Attendees into One Community
REGGIE Awards May 15, 2019
To improve the Cisco Live event experience, social media was used to connect attendees with each other, enrich event conversation, and extend the experience of attendees far beyond the walls of the convention center.
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Western Union Mobile App
REGGIE Awards May 15, 2019
In 2017, Western Union was feeling the pressure of increased competition in money transfer apps, and was lagging in this category.
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WestJet Christmas Miracle: Uniting Through Traditions
REGGIE Awards May 15, 2019
WestJet celebrated the holiday traditions of people all over the world by capturing the people, places, and fun facts of 16 different countries across six continents in documentary-style videos.
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Will It Clog?
REGGIE Awards May 15, 2019
Liquid-Plumr won back market share with an integrated campaign focused on leveraging influencers and social media.
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Xbox + Taco Bell
REGGIE Awards May 15, 2019
Xbox and Taco Bell worked together in partnership to create an exciting promotion for both fan bases that drove consumers in-store and increased purchases of the $5 Double Chalupa Box and the Platinum Xbox One X throughout a promotional period.
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