Case Studies
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Scrolling Therapy App Helps Parkinson’s Patients Scroll
Multicultural Excellence Awards November 13, 2023Eurofarma introduced Scrolling Therapy, an innovative mobile application that helps Parkinson’s Disease patients scroll their social feeds.
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Selling Burgers with 50,000 Stickers and a Country’s Love of Serrano Peppers
Multicultural Excellence Awards November 13, 2023Burger King Mexico placed 50,000 stickers on serrano peppers throughout Mexico City in an activation meant to raise interest in the quick service restaurant’s latest offering — the Whopper Serrano.
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Sprite Zero Sugar’s Partnership with 'Black Panther: Wakanda Forever'
Multicultural Excellence Awards November 13, 2023Sprite Zero Sugar sought to design an end-to-end commerce campaign for its partnership with Marvel’s Black Panther: Wakanda Forever, targeting Black and Hispanic youth (between the ages of 16 to 24) with a passion for music, film, art, and entertainment.
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Taimi Offers Support to LGBTQ+ People Where It’s Most Needed
Multicultural Excellence Awards November 13, 2023Dating app Taimi responded to anti-LGBTQ+ legislation and behavior during Pride Month by convincing Americans to consider the popular song “America the Beautiful” in a new and more accepting light.
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Target Helps Latin-Owned Brands
Multicultural Excellence Awards November 13, 2023Target became the first retailer to launch an initiative dedicated to elevating and supporting the marketing and community impact of the Latin-owned-brands it distributes. The campaign launched during Hispanic Heritage Month and flighted through the Christmas holiday.
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TD Canada Celebrated Asian Heritage Month with This Beautiful Tribute
Multicultural Excellence Awards November 13, 2023To celebrate Asian Heritage Month, TD Canada highlighted the Asian Canadian commitment to community seen throughout their history by spotlighting customers who demonstrated these same selfless commitments to community in Canada’s most remote towns.
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Tecate Melds the Worlds of Classical and Popular Music
Multicultural Excellence Awards November 13, 2023Beer brand Tecate brought together the San Francisco Philharmonic and emerging hip-hop and reggaeton artists to break down barriers that separate supposedly “elite” musical venues and Hispanic musical traditions.
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The Home Depot Recruits Diverse Creators to Celebrate Hispanic Americans' Impact on DIY Culture
Multicultural Excellence Awards November 13, 2023The Home Depot created an influencer campaign featuring diverse Hispanic content creators celebrating their heritage through DIY projects.
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The NFL’s Hispanic Outreach Effort
Multicultural Excellence Awards November 13, 2023The National Football League (NFL) undertook an effort to attract Hispanic fans to the game.
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This Company Promoted Visibility for Girls with Autism
Multicultural Excellence Awards November 13, 2023Detergent company Vanish created a campaign aimed at people with autism, with an emphasis on promoting visibility for girls with autism. The campaign focused on how the detergent can help clothes stay clean and fresh.
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Toyota Creates the “Day One” Campaign to Foster Deeper Connections with the Asian American Community
Multicultural Excellence Awards November 13, 2023Toyota created the “Day One” campaign to provide Asian Americans with a platform to share their unique stories and support Asian Americans in the pursuit of their aspirations.
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How CVS Supported Women’s Health
In-House Excellence Awards September 26, 2023On October 11th, International Day of the Girl, CVS Health announced its new period parity initiative as part of its new enterprise platform – HERe, Healthier Happens Together – to provide easier access to services and products that help support women’s mental and physical well-being.
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Henkel Scales Up Account-Based Marketing
B2 Awards September 11, 2023Henkel Adhesive Technologies, a global leader in adhesives, undertook a digital transformation journey to prioritize customer-centricity, leveraging account-based marketing (ABM) to increase relevance and engagement for large accounts.
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USPS Thinks Big and Connects Locally
B2 Awards September 11, 2023The USPS introduced USPS Connect Local, a fully integrated campaign allowing local businesses to leverage the Postal Service’s vast unmatched network to provide customers with the same and next-day delivery and convenient returns they expect.
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Accelerating Mortgages: The RCG Calculator Success Story
B2 Awards September 8, 2023RCG Mortgage employed an innovative calculator to streamline its sales process, achieving a huge return on investment in the first year, significantly enhancing lead conversion rates and shortening lead times.
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ExxonMobil Helps Shape the Path of Mining Excellence
B2 Awards September 8, 2023An in-person event, "Mining into the Future," reimagined ExxonMobil's role from a commodity supplier to a trusted consultant and thought leader in the mining industry, elevating its profile and driving awareness of its mining solutions.
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Gaming the Path to Cybersecurity Leadership
B2 Awards September 8, 2023In a world facing a surge in cyberthreats, Microsoft embarked on a campaign to establish itself as a cybersecurity leader by engaging Information Security teams through a unique gamified experience, resulting in remarkable growth in software license purchases and active license usage.
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Hispanic Horizons: Transforming Brands and Empowering Growth
B2 Awards September 8, 2023TelevisaUnivision's annual "Leading the Change" event, spanning over a decade, has empowered brands to embrace the Hispanic market with cutting-edge insights, inspiring narratives, and expert guidance, ultimately shaping TelevisaUnivision as a beacon of thought leadership in the realm of Hispanic marketing.
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ICE Gives Itself a Cool New Image
B2 Awards September 8, 2023Intercontinental Exchange (ICE) used an integrated campaign to reposition the company and articulate its new purpose of connecting people and businesses with opportunity.
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LinkedIn Targets B2B Brands
B2 Awards September 8, 2023LinkedIn Marketing Solutions launched an integrated campaign targeting B2B companies.
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