Case Studies
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The Ultimate Influencer Campaign — But Without the Influencer
B2 Awards September 5, 2023Ajinomoto focused its campaign on millennials and generation Z, who yield outsized influence on culture in the U.S. Ajinomoto won over 24.3 million Americans in changing their stance on MSG through a one-of-a-kind influencer-led campaign — without the influencer.
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This Agency Created a Holiday E-Card for Clients
B2 Awards September 5, 2023The agency Mower used its holiday greeting card to highlight its transition to an employee-ownership model.
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This Agency Generated Leads with Invitations to Its Podcast
B2 Awards September 5, 2023The agency Bader Rutter promoted itself in a new sector with a short podcast.
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This Bank Created an Absurd Campaign That Actually Worked
B2 Awards September 5, 2023Esquire Bank’s campaign was focused on contingency law firm principals and partners in the U.S, but with primary emphasis on Chicago, Boston, and Houston. This target is smart, driven, competitive proud attorneys who need firm facts and a competitive prod to take action.
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This Cruise Provider Reimagined Its Brand to Appeal to B2B Buyers
B2 Awards September 5, 2023The American Queen Steamboat Company undertook a radical rebrand that included a data-informed deconstruction of its paddlewheel logo.
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This IT Company Wants You to Demand More from Your Network
B2 Awards September 5, 2023Juniper’s target was U.S. IT professionals between the ages of 25 to 34 years old, as well as CTOs/CIOs between the ages of 35 to 44 years old. This audience is risk-averse and under massive professional and financial pressure to make the right (and expensive) network choice for their company. The "Demand More From Your Network" campaign created awareness of Juniper as a household name in B2B networking.
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Univar Solutions Creates a Podcast for the Chemical and Ingredients Industry
B2 Awards September 5, 2023Univar Solutions created a podcast to establish itself as a credible voice within the chemical and ingredients industry. The podcast ultimately ranked in the top 25 percent of all Buzzsprout podcasts — a cloud-based podcast hosting solution with more than 119,000 active shows.
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Verizon Drives Impressive Results with Marketing and Sales Alignment
B2 Awards September 5, 2023Verizon created a campaign that focused on aligning marketing and sales teams and leveraging a never-before-attempted tactic for the telecom brand’s B2B business — indirect marketing.
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Verizon Leverages a Data-Centric Email Strategy to Drive Business with SMBs
B2 Awards September 5, 2023Leveraging data and principles of account-based marketing, Verizon was able to create an email experience for small business owners and improve its business results significantly.
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Why This Company Cut Back Demand Leads
B2 Awards September 5, 2023Red Wing Shoe Company’s campaign targeted U.S. and Canadian enterprise businesses with $10 million or more in revenue within the energy, manufacturing, construction, services, warehousing, and transportation industries.
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Intuit Mailchimp Leverages Visual Conundrums in Sympathy with Confused Marketers
In-House Excellence Awards August 23, 2023Mailchimp created a campaign filled with visual conundrums to illustrate the confusion marketers face in today’s marketplace, while also connecting them with tools that empower them to make better decisions.
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PepsiCo Hosts Annual Workshops to Help Spark Big Ideas
In-House Excellence Awards August 23, 2023PepsiCo created two distinct programs that it hosts annually to help its marketers spark bigger creative ideas.
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Cheetos Leveraged a TikTok Challenge to Sell Out in Over 3,000 Walmarts
In-House Excellence Awards August 20, 2023Cheetos created a social campaign encouraging TikTokers to post reactions of its latest Flamin’ Hot product, for a chance to have it “stitched” by Chester Cheetah himself.
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Cisco Reinforces its Position as the No. 1 Cybersecurity Company
In-House Excellence Awards August 20, 2023Cisco leveraged premium, high-impact media opportunities and key events to amplify its brand message and drive awareness and familiarity among IT decision makers.
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Aflac Creates an Animated Short Film to Educate Consumers About Medical Disparities
In-House Excellence Awards August 19, 2023The Park Bench tells a story we usually don’t see of the health disparities that exist in communities. Aflac’s first foray into film was to demonstrate the brand’s purpose and create emotional connection with consumers.
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American Express’s Transit Campaign Educated Card Members on Contactless Payment
In-House Excellence Awards August 19, 2023American Express created an omni-channel campaign to educate consumers and share the benefits of its contactless payment option for card members.
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How Caterpillar’s Latest Cat Trial Campaign Was Inspired by a Children’s Book
In-House Excellence Awards August 19, 2023Caterpillar integrated its brand into a New York Times bestselling children’s book to highlight the important role it plays across the construction industry.
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Deloitte Unveils Its Smart Factory in Futuristic Fashion
In-House Excellence Awards August 17, 2023Deloitte crafted a story through creative collateral and used a 60-foot LED screen as a canvas for innovation, highlighting its three-year journey to a fully-realized Smart Factory. From lanyards to lightboxes, every detail formed a cohesive story.
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The Fresh Market Refreshed Its Approach to Earn a Big Bump in E-Commerce Sales
In-House Excellence Awards August 17, 2023The Fresh Market engaged a new demographic with a series of short- and long-form shoppable videos, generating outstanding results in the process.
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This Clever Campaign from Swoop Got Roadtrippers to Fly More
In-House Excellence Awards August 17, 2023To engage Canadians who were looking for a cheaper way to travel in light of rising gas prices, low-cost airline Swoop created a campaign designed to catch their attention where they were most likely to be feeling the pinch — at the pump.
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