Case Studies
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CVS Health Wins Over Retirees with Simple, Effective Messaging
In-House Excellence Awards August 16, 2023With an aging population growing fivefold every year, CVS Health and its health care brands reassured retirement-age individuals that just because they are retired, that doesn’t mean their health care will take a rest, too.
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How The Real Housewives of LAY’S Dominated BravoCon 2022
In-House Excellence Awards August 16, 2023LAY’S partnered with NBCU to develop the “The Real Housewives of LAY’S” experiential activation at BravoCon, including creating three custom chip flavors inspired by its Housewives partners, a custom cocktail menu, and exclusive meet and greets.
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Truth Initiative Ignites a Smoke-Free Future
In-House Excellence Awards August 14, 2023Truth Initiative’s “Quitters” campaign showcased real young people's journeys to quit vaping, promoting the positive impact of quitting nicotine on mental health, inspiring others to quit, and connecting them with support resources.
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Euphoria’s Chloe Cherry Promotes L'Oréal’s Lipstick
In-House Excellence Awards August 13, 2023L'Oréal’s in-house team promoted the brand’s new lipstick with a YouTube tutorial and digital out-of-home (DOOH) assets featuring Chloe Cherry, famous from her role on HBO’s Euphoria.
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How Frito-Lay Used "Football vs. Soccer" to Win the 2022 World Cup
In-House Excellence Awards August 13, 2023With its "Football vs. Soccer" campaign, Frito-Lay was able to capitalize on its sponsorship of the 2022 Men’s World Cup, creating a viral phenomenon and driving positive business results.
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Indeed Amplifies Diversity in Film
In-House Excellence Awards August 13, 2023Indeed's award-winning campaign redirected a national TV spot budget to fund ten short films by BIPOC directors, aiming to promote diversity and inclusivity in the film industry and empower underrepresented voices.
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Merrell Blazes a New Trail
In-House Excellence Awards August 13, 2023Merrell's award-winning integrated campaign "Same Is Boring” successfully repositioned the brand as a trail-running innovator and achieved record-breaking results by embracing the unpredictability and excitement of trail running, captivating the target audience, and driving significant growth in the trail run portfolio.
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Nationwide Promotes Company Culture with Associate Testimonials
In-House Excellence Awards August 13, 2023In an internal communications campaign, Insurance provider Nationwide leveraged associate testimonials to reinforce the company’s culture and aid recruitment.
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PepsiCo’s bubly Brand Promotes Safe LGBTQ+ Spaces on YouTube
In-House Excellence Awards August 13, 2023To promote safe spaces for the LGBTQ+ community and interest in its bubly beverage brand, PepsiCo’s in-house team developed a short film that it promoted on YouTube.
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Poo Power: Shell's Renewable Natural Gas Revolution
In-House Excellence Awards August 13, 2023Shell's short corporate film conveyed the potential of renewable natural gas (RNG) as a future fuel source for West Coast truck drivers and farmers. The film's fresh and engaging approach humanized Shell while highlighting its Powering Progress strategy, making it a memorable B2B marketing success for the brand.
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T-Mobile Pitches its Benefits to Travelers
In-House Excellence Awards August 13, 2023T-Mobile strove to promote the benefits it could offer to travelers with out-of-home (OOH) marketing and partnerships with travel websites.
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A Millennial Journey to Simplicity
In-House Excellence Awards August 12, 2023The Siggi's: Less Sets You Free campaign showcased the transformative power of embracing simplicity and minimalism to connect with millennial adults seeking authentic experiences and deliberate choices. The campaign's emphasis on "less" resonated with consumers, leading to notable year-over-year growth and heightened digital engagement.
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Citi Partnered with Michaela Jaé Rodriguez for Its Chosen Name Campaign
In-House Excellence Awards August 12, 2023Citi has been committed to helping drive an equitable and inclusive culture. Citi’s Chosen Name program, originally launched in 2020, gives transgender and non-binary customers the choice to update their eligible Citi-branded cards to match their true identity.
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How CVS Helped Its Internal Teams
In-House Excellence Awards August 12, 2023Meeting Manners introduced new rules around meeting etiquette to help colleagues enjoy more productive days, feel less stress and ultimately, feel happier about where they worked.
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Leave No One Out This Holiday
In-House Excellence Awards August 12, 2023In a moment when many Americans needed an uplift, Teleflora’s latest holiday campaign, “Leave No One Out This Holiday,” showed how the gift of a Teleflora bouquet can help turn the holidays from lonely to lovely.
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Mailchimp’s Successful Out of Home Campaign
In-House Excellence Awards August 12, 2023Activating in Boston across OOH projections, taxi tops, free taxi rides for conference-goers, and a special web landing destination, Mailchimp surgically showed up in competitors' backyards to capture advanced marketers' attention that Mailchimp is the No.1 email marketing platform.
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PepsiCo Creates Snowy Delights for the Holidays
In-House Excellence Awards August 12, 2023PepsiCo Beverages and Frito-Lay collaborated to create the "Share More Joy Holiday Spot," a heartwarming and innovative national commercial that featured a cast of memorable characters, solidifying PepsiCo's position in the holiday category and inspiring joy during the festive season.
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Pilk and Cookies, a Twist on a Holiday Tradition, Featuring Lindsay Lohan
In-House Excellence Awards August 12, 2023Pepsi invited fans to give Santa’s milk and cookies an upgrade with a twist: “Pilk” (Pepsi + milk) and Cookies. Pepsi teamed up with two of the biggest stars of the holidays — Lindsay Lohan and Santa — to give consumers a new, delicious way to unapologetically enjoy the festive season.
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A Case Study on UX Design for Mobile
Smarties Awards July 24, 2023Allianz Turkey wanted to enhance its mobile application experience in terms of usability, functionality, and technology to serve better and advance in the competition.
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Accor Teams with DJ Snake for a Promotional Video Game
Smarties Awards July 24, 2023To promote a loyalty program, Accor leveraged a partnership with DJ Snake to create an updated version of a popular French video game, with gameplay elements referencing the hotels and the DJ.
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