Case Studies
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Expleo Sends Interviews to Space to Demonstrate Its Thought Leadership
B2 Awards September 5, 2023Expleo created a high-impact campaign — live at an exhibition — to relaunch itself as the thought leader in the aerospace industry.
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EY Creates a News Style Series to Demonstrate its Expertise
B2 Awards September 5, 2023EY created a news style series showcasing its leaders, strategic partners, and influencers to demonstrate the brand’s expertise and influence and engage enterprise C-suite executives.
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From Imagination to Reality
B2 Awards September 5, 2023Ericsson’s target were international attendees at Mobile World Congress in Barcelona, focusing on senior customers, network operators and press, an audience very much looking for a guide to a connected future. This audience is hungry for a fresh and inspiring live perspective and wants to explore the network solutions of today and tomorrow to continue conversations with Ericsson.
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Generating Awareness and Leads for a Cybersecurity Provider
B2 Awards September 5, 2023Cybersecurity provider Proofpoint undertook an ambitious, multi-year plan to establish itself as the No. 1 source for cybersecurity news, information, and best practices for its customers and business leaders.
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Generating Awareness in a Staid B2B Category with Unconventional Humor
B2 Awards September 5, 2023RXO appealed to companies in need of freight transportation services with humor, an unfamiliar tactic for the sector.
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Hitachi Vantara Creates Personalized Experiences as Part of Its Account-Based Marketing Program
B2 Awards September 5, 2023To achieve its sales goals, Hitachi Vantara developed an account-based-marketing program featuring personalized experiences, including ESG workshops and virtual reality, aligning its brand values and goals with those of its account contacts.
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How an Aerospace Company Is Promoting Sustainability
B2 Awards September 5, 2023Embraer’s campaign focused on global decision makers in aerospace who feel motivated to inspire change for the better in global flight emissions.
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How Cisco Leveraged Key Events and Strategic Partnerships to Amplify its Brand Message
B2 Awards September 5, 2023Cisco amplified its brand messaging via high impact paid media opportunities at key events, including Cisco Partner Summit in Las Vegas and Super Bowl LVII week, to establish itself as the go to end-to-end security provider.
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How Guardian Enlightened Employers with a Modern Approach to Mental Health Care
B2 Awards September 5, 2023Guardian’s target were employers in high stress/high burnout industries (such as education, finance, technology), and with higher than average employer assistance program (EAP) usage in San Francisco, Chicago, Kansas City, Boston, and New York City. Guardian aimed to reach employers with modern, proactive and personalized mental health benefits for their employees and their families.
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How Mastercard Helped Black Female Small Business Owners
B2 Awards September 5, 2023Mastercard’s campaign targeted U.S. card issuers and financial institutions that focus on small businesses and small business owners. Through proprietary research-driven insights, Mastercard solidified and grew its issuer partnerships and brought in fintech partners to strengthen perceptions among small business owners.
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How Maytag Leveraged Customer Stories
B2 Awards September 5, 2023Maytag focused on targeting U.S. laundromat owners as well as commercial laundry distributors, investors and media, as they value high-quality equipment brands they can trust to stay up-and-running, without needing to constantly fix or maintain the machines.
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How National Grid Positioned Energy Efficiency as a Business Opportunity
B2 Awards September 5, 2023National Grid launched the “More Opportunities in More Places” campaign, leveraging industry-specific imagery and unexpected messaging that highlighted the business benefits of energy-efficiency.
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How Protiviti Amplified Its Sponsorship at WIB Week
B2 Awards September 5, 2023Protiviti created an integrated campaign incorporating multiple channels to amplify its sponsorship at WIB Week and to honor exceptional women leaders in business.
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How Sage Engaged SMBs with the Sound Advice Podcast
B2 Awards September 5, 2023To help engage SMB owners more deeply and change the perception of its brand, Sage created the Sound Advice podcast, which served as a masterclass in building a brand without being overly promotional.
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How SAS Is Using America’s Pastime to Improve Youth Data Literacy
B2 Awards September 5, 2023To combat a growing issue of data illiteracy among U.S. Americans, SAS created “The Batting Lab” — a high-tech batting cage that analyzed more than 50,000 data points within youth baseball players’ swings and provided tips on how to become better hitters.
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How Smartsheet Leveraged a Sports Sponsorship to Power Its Purpose
B2 Awards September 5, 2023Smartsheet leveraged its Formula 1 sponsorship to showcase nonprofits and initiatives meant to empower oft-overlooked communities.
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How This B2B Company Distinguished Itself
B2 Awards September 5, 2023B2B event organizer DMG targeted the Middle East region with a particular focus on sales and marketing exhibitors, trade buyers from interior and design industries, as well as future-focused hotels, leisure and gym spaces and owners that require indoor space(s) that meets consumer demands.
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How This B2B Company Used Content to Deepen Connections
B2 Awards September 5, 2023Red Wing Shoe Company’s campaign targeted U.S. and Canadian enterprise businesses with $10 million or more in revenue within the energy, manufacturing, construction, services, warehousing, and transportation industries.
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How This Company Is Promoting Forest Sustainability
B2 Awards September 5, 2023Forest Stewardship Council’s (FSC) campaign targeted decision makers in companies that make or sell products that use forest-based materials, government, and NGO leaders. To do this, a complete redesign turned FSC.org from a cold and technocratic turnoff into an inspirational recruitment engine that encourages more businesses to become FSC-certified.
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How This Company Promoted Drone Safety Through Gaming
B2 Awards September 5, 2023FirstEnergy’s campaign elevated awareness of drone/powerline dangers and elevated positive sentiment for the brand. The campaign targeted U.S. customers across FirstEnergy’s footprint, as well as teens, tweens, and parents of teens/tweens who own a drone or are considering the purchase of a drone and safety-minded parents.
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