The Alliance for Inclusive and Multicultural Marketing (AIMM)

Adam Keaney, general manager of PlayerWON, and Joost Van Dreunen, a gaming industry expert and faculty member at the NYU Stern School of Business, discussed the evolving landscape of video games and how brands can adapt to harness this powerful medium for marketing and engagement.

In this session, Stacie de Armas and Carlos Santiago discussed Asian-American consumer trends and media engagement. They provided a dual perspective on the opportunities and challenges of engaging Asian-American audiences effectively.

AIMM’s Diverse Media Growthfronts brings together brand-side marketers with diverse media outlets and buyers. Learn more about the Growthfronts and how the event is helping the industry to become more dedicated to multicultural media investments.

AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.

Gilbert Dávila, cofounder of AIMM and President and CEO of Dávila Multicultural Insights, joined host Matthew Schwartz to discuss where the marketing industry’s diversity, equity, and inclusion (DEI) efforts go from here and how companies brace for what’s expected to be a turbulent year.

ANA AIMM’s Gilbert Dávila shares his perspective on what marketers should do when there is pushback to DEI efforts, citing compelling datapoints for why it’s in the brand’s best interest to ignore the noise and push forward.

The Alliance for Inclusive and Multicultural Marketing (AIMM) developed this educational deep dive into understanding the Latinx community's people, history, and culture.

In 2020, more than 500 companies and marketing executives signed the ANA AIMM Pledge, doubling down on eradicating systemic inequities and achieving equity in the marketing and advertising industry. In the years that followed, there were remarkable transformations, increased investment in diverse media, improved representation behind and in front of the camera, a rise in inclusive marketing and authentic cultural portrayals in ads and content, and far-reaching commitments to diversifying talent.

AIMM explores its impact on driving multicultural marketing and investment, its pledge for systemic interventions, and resources and tools its providing marketers and suppliers to advance diversity across the marketing ecosystem.

The ANA’s Alliance for Inclusive and Multicultural Marketing explained its Cultural Insights Impact Measure (CIIM) and how the retailer Mattress Firm benefited from using it to guide its approach to a Spanish-language ad.

Representatives from the Alliance for Inclusive and Multicultural Marketing shared insights from a survey of 2,300 consumers and discussed the business impact of making investments in multicultural marketing.

Brands have to keep beating the drum about prioritizing strategic multicultural and inclusive marketing.

In this session, Reckitt shared how it leveraged consumer insights to engage the Hispanic community.

The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) shares recent data revealing consumers’ attitudes toward the representation of gay/lesbian and transgender people in marketing.

Earlier this year, ANA AIMM released a new study that covers the U.S. perception of inclusivity in advertising, particular to LGBTQ, and assesses consumers' expectations of brands. In this session, ANA AIMM shared the results of the survey and what it means for brands.

Carlos Santiago from ANA’s Alliance for Inclusive & Multicultural Marketing (AIMM) shared multicultural identity coverage and accuracy data from 24 providers highlighting the significant gaps marketers confront in 3rd party data impacting targeting, attribution, and investment.

The Alliance for Inclusive and Multicultural Marketing (AIMM) calculates the amounts of advertising spending allocated to diverse-owned media outlets (DOMs) as well as to diverse-owned and -targeted media, then further breaks down each category of media by the specific minority group by which it is owned or that it targets.

The Alliance for Inclusive and Multicultural Marketing (AIMM) identifies the number of diverse-owned media outlets as well as the number of diverse-owned and -targeted media outlets, then further breaks down the proportion of each media category owned by or targeting specific minority groups.

For decades, multicultural and inclusive segments have been severely under-invested through targeted mediums and content. In this webinar, speakers reviewed the current state of the industry and unveiled the industry ad spend allocation goals for 2025-2028 for linear TV, radio, and diverse-owned media.

Data from the ANA and AIMM demonstrate how the representation of African Americans in the marketing industry declines as one moves up the corporate ladder.