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Search returned: 138 document(s).
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Have Super Bowl Ads Lost the Plot?
Podcast Clips February 20, 2025On Scope host Mike Berberich and show producer Ryan Dinger share their thoughts on this year’s slate of Super Bowl ads and wonder, “Have Super Bowl spots lost the plot entirely?”
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This Deloitte Executive Explained Why Performance Marketing Has Diminishing Returns
Podcast Clips February 18, 2025Deloitte Digital’s Maggie Gross discussed why performance marketing has diminishing returns, citing examples from her own work and explaining having a balance between branding and performance is critical for business success.
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This Is How You Can Sell Branding to the C-Suite
Podcast Clips February 18, 2025Maggie Gross of Deloitte Digital explained why she believes there is a gap between how marketers tell stories and how they report on results, giving advice for how they can more effectively communicate the benefits and returns of brand marketing to executives.
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The Future of Branding Is Going to Blow Your Mind
Podcast Clips February 18, 2025Fresh off her seeing new technological advancements at CES 2025, Deloitte Digital’s Maggie Gross shared a compelling vision for where she believes branding is headed in the future.
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This Is How You Use AI to Develop Datasets that Empower Better Customer Personalization
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, shared his thoughts about how AI can be used to create more empowering datasets for marketers.
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If You’re Not Using AI to Thoughtfully Address Customer Needs, Don’t Bother
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, shared his thoughts on how AI must be used to hear the customer and thoughtfully respond to their wants and needs.
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What Exactly Are Marketers Using AI For? David Edelman Surveyed Them to Find Out
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, shared some insights he gleaned from a survey of marketers on how exactly they’re using AI.
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Some of the Most Valuable Customer Data Out There Isn’t Being Captured
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, discussed how some of the most valuable data for businesses is captured when their salespeople have face-to-face interactions with customers, stressing the need for including insights from these interactions in your broader datasets.
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What We Can Learn About Personalization from Netflix
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, discussed how brands like Netflix and Uber provide a valuable lesson for marketers on how to approach their own personalization efforts.
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Brand Loyalty Is a Complete Fallacy
Podcast Clips February 3, 2025Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the On Scope podcast to discuss why it is completely unrealistic for marketers to expect consumers to be loyal to one brand. He also offered a solution for what to focus on instead.
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This Is How You Keep Up with Marketing Innovation
Podcast Clips February 3, 2025Mastercard’s Raja Rajamannar shared his personal tips for how he stays ahead of the breakneck speed of change in marketing, while also discussing how to keep the whole team abreast of what’s happening.
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Marketers Need to Get Better at Marketing Their Efforts Within the Organization
Podcast Clips February 3, 2025Along with embracing profit-related KPIs, Mastercard’s Raja Rajamannar says that marketers simply must get better at promoting their efforts across the organization in order to get the support and investments needed for success.
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Meditation Might Be the Secret to Achieving Happiness at Work and in Life
Podcast Clips February 3, 2025More and more people are tapping into the numerous benefits of meditation. That includes Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, who believes the practice might be the secret to achieving happiness at work and in life.
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Why Do Companies Waffle When It Comes to Serving Stakeholders Over Shareholders?
Podcast Clips January 7, 2025Mike Rowlands, partner and CEO at Junxion, cited a few reasons why companies struggle with committing to purpose, including bad political actors spreading misinformation around things like ESG.
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Why is “Brand” Often Misinterpreted and What Does This Mean for Purpose?
Podcast Clips January 7, 2025Alison Clark, a brand management and marketing expert, shared what her definition of brand is and how brand purpose should play into that definition.
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Chief AI Officer? That Might Be The CMO’s Job
Podcast Clips December 20, 2024With AI poised to affect numerous customer touchpoints and experiences, Level Agency’s Matt Miller says it might behoove CMOs to take an outsized role in leading their organization’s AI initiatives, even possibly stepping into the Chief AI Officer role directly.
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Are Brands Still Relying on Tokenism When Targeting Hispanic Audiences?
Podcast Clips December 16, 2024Jose Villa, president of marketing agency Sensis, discussed tokenism in Hispanic-targeted advertising, including what it looks like and what brands can do to avoid it.
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What Is the Action Plan for Ethical Data Use?
Podcast Clips December 11, 2024With data privacy terms and agreements being fairly opaque and esoteric, it may behoove brand marketers to lean more into data ethics. Jamie Bernard, CEO of Compliant, explained what this might look like in practice.
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Ignoring Branding Comes with a Perilous Cost
Podcast Clips November 21, 2024Maggie Gross, head of strategy and brand practice leader at Deloitte Digital, explains why ignoring branding efforts is a lot like ignoring the foundation of a home — if you do it long enough, things will start to fall apart.
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Are Marketers Investing Too Much Too Soon with AI?
Podcast Clips November 15, 2024Kara Buckner, president and chief strategy officer, says that, although it’s understandable to be excited about the potential of AI, marketers would also be wise to be cautious about diving in headlong.
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