The Alliance for Inclusive and Multicultural Marketing (AIMM)

In this roundtable discussion, panelists shared insights and advice on how brands can adopt best-in-class strategies focused on diversity and inclusivity that have proven to affect the bottom line.

AIMM's most recent attribution analysis has validated that culture and DEIB in ads are critical to sales growth, explaining 66% of ads' sales lift and 89% of brand trust lift. In this video, CarMax shared how it has applied cultural insights from briefs to executions to enhance ad effectiveness KPIs.

In this webinar, learn about female podcast listeners including their listening trends and how brands can use data to inform their podcast advertising strategies.

In this webinar, learn about female podcast listeners including their listening trends and how brands can use data to inform their podcast advertising strategies.

Intentionality is the key to developing ad campaigns that resonate with multicultural audiences.

AIMM representatives showcased the organization’s Cultural Insights Impact Measure, which proves the power of infusing cultural relevance into advertising. CarMax’s Clary Leffel provided examples of how her brand has used cultural relevance insights to target various demographics and strengthen the business’s bottom line.

In this video, AIMM representatives showcased the organization’s Cultural Insights Impact Measure. CarMax’s Clary Leffel provided examples of how her brand has used cultural relevance insights to target various demographics and strengthen the business’s bottom line.

Learn how AIMM has championed cross-industry collaborations including monumental DEIB/Marketing dialogues, created industry leading tools, mechanisms, and resources to advance greater inclusivity and equity, and maximized multicultural and inclusive segment insights for brand growth.

AIMM’s Lisette Arsuaga and Rondre Ashford shared results and key takeaways from the alliance’s 2022 edition of the Marketing/DEI Index report.

In this video, AIMM’s Lisette Arsuaga and Rondre Ashford shared results and key takeaways from the alliance’s 2022 edition of the Marketing/DEI Index report.

CarMax discussed how it is prioritizing culture — from brief to execution — and learn more about the role of cultural relevance and DEI measurements in communications.

The quality of targeted insights is crucial to successfully instilling culture in brand marketing.

In this video, CarMax discussed how it is prioritizing culture — from brief to execution — and learn more about the role of cultural relevance and DEI measurements in communications.

The Alliance for Inclusive & Multicultural Marketing (AIMM) teamed with Elevate to create the ERG MarketPlace Toolkit to enable organizations to create a strategy and roadmap that deepens transformational change to advance diversity representation, inclusion, equity, and a culture of appreciation and belonging.

This report from AIMM contains irrefutable evidence linking high-growth brands to KPI-driven DEI work, as cultural relevance is embedded across every touchpoint of an inclusive marketing process.

Social issues combined with the losses experienced by many multicultural communities due to the COVID-19 pandemic has resulted in many brands embracing multicultural marketing in 2021. This session will discuss some of the legal and privacy issues that brands must consider when setting up such programs.

In this video, learn how AIMM research has empirically proven through over 300,000 Cultural Insights Impact Measure (CIIM) evaluations of more than 400 brands, that cultural relevance is a key effectiveness driver boosting ads' sales and content preference.

AIMM research has empirically proven through over 300,000 Cultural Insights Impact Measure (CIIM) evaluations of more than 400 brands, that cultural relevance is a key effectiveness driver boosting ads' sales and content preference.

Five years ago, at a time when the de-prioritization of multicultural and inclusive marketing was evident, the Alliance for Inclusive and Multicultural Marketing (AIMM) was launched. In this video, learn how AIMM has helped put diverse segments front and center in the marketplace since then.

Five years ago, at a time when the de-prioritization of multicultural and inclusive marketing was evident, the Alliance for Inclusive and Multicultural Marketing (AIMM) was launched. Since then, AIMM has helped put diverse segments front and center in the marketplace.