Game On: Exploring The Future of Brands and Video Games | Event Recaps | All MKC Content | ANA

Game On: Exploring The Future of Brands and Video Games

Adam Keaney, general manager of PlayerWON, and Joost Van Dreunen, a gaming industry expert and faculty member at the NYU Stern School of Business, discussed the evolving landscape of video games and how brands can adapt to harness this powerful medium for marketing and engagement.