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  • Generative AI for SMBs: Myths, Uses, and Risk Mitigation

    Pulse   January 17, 2025  

    The ANA spoke with Ryan Stone, creative director of Lambda Films, to address these concerns, discuss the common misconceptions associated with gen AI, and explore how SMBs can leverage the technology to create budget friendly content and drive efficiencies.

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  • Editor Highlights: ANA's Inclusive Marketing Study, Pet Marketing, and Media

    Pulse   January 10, 2025  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • A Conversation with The NonProfit Times’ Paul Clolery

    Pulse   January 8, 2025  

    In advance of his fireside chat with Tunde Wackman, chief development officer for World Central Kitchen, at the 2025 ANA Nonprofit Conference, the ANA Nonprofit Federation caught up with veteran journalist Paul Clolery to get his thoughts on a variety of industry issues.

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  • SeeHer’s Best Practices for Representing Women in Health and Wellness Marketing

    Pulse   January 7, 2025  

    SeeHer, noticing the lack of resources for this prevalent communications issue, created a guide of the best practices for representing women in healthcare advertising.

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  • 10 Opportunities for Marketers Using Generative AI in Search Marketing

    Pulse   January 6, 2025  

    As we enter the new year, marketers continue to face a progressive transformation, with generative AI emerging as the most powerful tool in our arsenal. As traditional search marketing strategies evolve, savvy marketers are discovering unprecedented opportunities to leverage AI across multiple dimensions of their search marketing efforts.

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  • Editor Highlights: ANA's Programmatic Study, SMBs, and LGBTQ+ Strategies

    Pulse   December 27, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • Brands for Good: Four Brands’ Commitment to Sustainability

    Pulse   December 20, 2024  

    Often when brands think about creating a positive impact on society, many first look toward sustainability issues like waste, pollution, and energy use. And while those are important, there are many other areas of society that need support and awareness, such as desertification, wildlife preservation, homelessness, and sea life environments.

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  • 2025 Predictions: The Year Digital Advertising Reinvents Itself

    Pulse   December 16, 2024  

    As 2024 fades into memory, the digital advertising industry is bracing for a transformative year. Fueled by rapid technological advancements, sustainability imperatives, and evolving consumer expectations, 2025 is set to redefine the way brands connect with audiences. Industry leaders predict a future shaped by purposeful storytelling, AI-driven innovation, and a steadfast commitment to efficiency and collaboration. Here’s what lies ahead for advertisers navigating this pivotal moment.

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  • The Evolution of DEI: Why Inclusive Marketing Remains Essential

    Pulse   December 13, 2024  

    In recent months, headlines have declared the "end of DEI" with some companies retreating from diversity, equity, and inclusion initiatives. However, this narrative misses a crucial point — DEI is not a fleeting trend but an evolving business imperative that continues to drive growth and innovation. At the Association of National Advertisers (ANA), we understand how inclusive marketing practices are becoming more integrated into core business strategies.

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  • Editor Highlights: Gen AI, ABX, and SQL Conversions

    Pulse   December 12, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • These Brands Utilized Sports and Esports for Successful Media Strategies

    Pulse   December 11, 2024  

    One of the most important parts of culture across the world is sports, whether it is professional, amateur, or online. Many brands take advantage of this part of society and continue to focus their campaigns and media strategies around sporting events and athletes.

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  • AI Powering the Future of Travel: How Destination Marketers Leverage Intelligent Technology

    Pulse   December 3, 2024  

    At the ANA’s AI Marketing Reality Check conference, Steve Paganelli, Tripadvisor’s senior head of Americas Partnerships, Christine Maguire, Tripadvisor's VP of global advertising, and Cody Chomiak, VP of marketing at Travel Manitoba, explored how DMOs are using AI to create more personalized and seamless journeys for their visitors.

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  • The Cool Ways Brands Have Used AI and VR/AR

    Pulse   December 2, 2024  

    Innovative technology can truly change the way people experience their lives, whether it’s because they can Zoom with a family member or coworker or sort through large amounts of data more quickly to understand a demographic and its needs better.

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  • Editor Highlights: Audio Ads, Phone Compliance, and Media Measurement

    Pulse   November 22, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • These Brands Show Support for Women and Take Steps Toward Change

    Pulse   November 21, 2024  

    It has been proven that brands that approach societal issues through campaigns are more likely to connect with generation Z and millennial audiences, and therefore gain higher brand trust and favorability. A large area of focus within the current societal issues for brands is around women. Specifically, the prominent issues women face today, such as unrealistic beauty standards, inadequate emotional support, and outdated stereotypes.

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  • These Brands Created Award-Winning Collaborations and Experiences

    Pulse   November 20, 2024  

    Creating powerful memories can lead to increased loyalty and preference; people will remember how they felt when interacting with a brand or product, good or bad. The key is to harness experiences that foster positive emotions and/or connect people to a shared community. Below are campaigns that did just this.

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  • The Rise of AI Search: What Brands Need to Know

    Pulse   November 19, 2024  

    The marketing and advertising landscape is undergoing a seismic shift with the rapid rise of AI-powered search. Platforms like ChatGPT and Anthropic's Claude are quickly becoming the new front door for consumer product research and purchasing decisions, displacing traditional search engines like Google.

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  • These Ads Are Successfully Marketing to Younger Generations

    Pulse   November 13, 2024  

    From gen Alpha to millennials, brands often seek to appeal to younger generations as a way to drive brand loyalty and add value to meaningful conversations and experiences. Below are brands that did just this, ranging from Unilever to General Mills.

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  • Interview with Expert Joanne Davis on Agency Relations

    Pulse   November 12, 2024  

    Joanne Davis’ new book, How to Get Your Agency to Run Through Brick Walls—Without Paying More, book features a forward by Bob Liodice, relevant quotes from marketing and procurement leaders, a code word/phrase glossary, and checklists.

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  • Editor Highlights: ANA's Loyalty Report, Sustainability Tips, and Identity Data

    Pulse   November 8, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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