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The 2024 Multicultural Excellence Awards Showcase Marketing That Celebrates Hispanic Heroes
Pulse February 20, 2025The 2024 Multicultural Excellence Awards shined a spotlight on advertisers who shined their own spotlight on the many varieties of Hispanic heroism, highlighting the various ways in which members of this community make important and valuable differences in culture through actions that are undertaken, at times, on grand stages and, at others, only in the intimate contexts of domestic or local settings.
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The 2024 Multicultural Excellence Awards Spotlighted Marketers Who Aided and Lent Visibility to the LGBTQ+ Community
Pulse February 13, 2025Members of the LGBTQ+ community often face circumstances that, at best, elide them from popular culture, or, at worst subject them to outright violence. Empathetic marketers recognize the injustice of such treatment and at times find opportunities to combat it. The 2024 Multicultural Excellence Awards took notice of such efforts undertaken in the past year and celebrated them.
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What I Just Learned About Retail Media
Pulse February 11, 2025Retail media is hot. The ANA just held a members-only conference focused on retail media, hosted by Kroger Precision Marketing in Cincinnati. We learned so much.
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Three Award-Winning Campaigns That Leveraged Technology to Build Connection
Pulse February 10, 2025When people are brought together through a shared passion or experience, a special connection is built. Brands can leverage the power of community by creating memorable experiences. Technology can enhance the poignancy of the experience when applied appropriately and thoughtfully. Below are three campaigns that prioritized engaging experiences and building community through culture and brand love by using technology.
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Innovation Insights from Atlanta-Based Brands at ANA Marketing Tech Conference
Pulse February 10, 2025At the recent ANA Marketing Technology Momentum conference, industry leaders shared transformative approaches to personalization and customer experience.
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Editor Highlights: In-House Teams, Customer Dissatisfaction, and Jingles
Pulse February 7, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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The 2024 Multicultural Excellence Awards Championed the Black Community
Pulse February 6, 2025The 2024 Multicultural Excellence Awards celebrated the work marketers undertook in the past year to lend visibility to and champion the causes most important to the Black community. Those efforts took myriad forms, from combatting discrimination, to welcoming African Americans into apparently inhospitable spaces, to uplifting Black culture — whether represented by Black achievements in filmmaking or, in the case of Red Stripe, the Afro-Caribbean heritage of Jamaica.
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Email and SMS: Turning Holiday Shoppers into Loyal Customers
Pulse February 5, 2025For small-to-medium-sized businesses (SMBs), the holiday season isn't just the most wonderful time of the year — it’s the most critical. Between October and December, SMBs rely on waves of new and returning customers to bolster their bottom line. Yet, while the opportunity is immense, so is the challenge of turning these seasonal shoppers into loyal patrons. With strategic follow-up efforts — marrying email and SMS marketing — SMBs can maximize their potential, drive sales, and foster fruitful relationships.
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Perfect Your Marketing Strategies with These Resources
Pulse February 3, 2025In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.
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The Trends All Marketers Need to Watch Out For
Pulse January 31, 2025With the start of the new year comes new challenges, surprises, and changes. For marketers, this is no different. If anything, the fast-paced trends and constant technological evolution can be difficult to keep up with as each new year is unlike any other.
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McDonald’s and Admerasia Discussed Their Award-Winning Campaign
Pulse January 31, 2025Representatives from McDonald’s and Admerasia sat down to discuss their Multicultural Excellence Award Grand Prize-Winning Sauces campaign. They shared the insights and cultural touchpoints considered to bring the activation to life.
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Unlocking Efficiency: How AI Enhances Email and Multi-Channel Marketing for SMBs
Pulse January 30, 2025Small businesses (SMBs) are increasingly turning to AI for email marketing, harnessing its power to streamline content personalization, audience segmentation, send-time optimization, and more. According to Constant Contact’s Small Business Now report, 41 percent of SMBs currently use AI or automation for email marketing. What’s more, 53 percent of small business owners are leveraging AI and automation for social media.
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A Conversation with The John F. Kennedy Center for the Performing Arts’ Kimberly J. Cooper
Pulse January 30, 2025In advance of her keynote presentation at the 2025 ANA Nonprofit Conference, the ANA Nonprofit Federation caught up with Kimberly J. Cooper, SVP of marketing for The John F. Kennedy Center for the Performing Arts, about her career journey, how she approaches shepherding an iconic brand into the future, and managing the challenges performing arts nonprofits face.
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These Three Brands Make Positive Change for Disability Rights
Pulse January 29, 2025Today’s generations, like gen Z and millennials, are proven to favor brands that are committed to creating positive impacts for society. To connect with these generations, brands are exploring new ways in which they can use their campaigns for good. One sector of society in need of inclusion and support from brands is people with disabilities.
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The Future of Privacy: Can Digital Advertising Provide the Answers?
Pulse January 28, 2025Industry players have long reached a broad agreement about what kind of ecosystem they want to build. As well as allowing plenty of room for innovation and experimentation, the ideal digital advertising environment should have robust data management at its center. Even so, as we celebrate the 19th Data Privacy Day, there is less clarity than ever about how, when, or potentially if it will take shape.
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Editor Highlights: Gen Alpha, SeeHer, and Influencer Marketing
Pulse January 24, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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From Storytelling to Story-Living: How Technology and Creativity Reshapes Brand Experiences
Pulse January 23, 2025At the ANA’s Marketing Tech Momentum conference, VML's global chief experience design officer Kaleeta McDade delivered a compelling perspective on the evolution of brand engagement, tracing the journey from traditional storytelling to what she calls "story-living."
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The Psychology Behind CTV Advertising
Pulse January 22, 2025The average hours of viewing for CTV viewership are steadily on the rise. That’s according to “The CTV Trends Report 2024” from Wurl, a CTV platform focused on advertising, marketing, and distribution. In a conversation on the key revelations from the report with Ron Gutman, the CEO of Wurl, he notes that many of the findings, such as an uptick in viewership of holiday channels in May and the most frequently scheduled genre across FAST TV being reality TV, have to do with a key social science field — psychology.
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On Scope: ANA Launches New Podcast for Marketers
Pulse January 20, 2025Launching in early 2025, On Scope will be the most authoritative marketing podcast available in our industry. Leveraging the resources of the ANA, the show will represent the voice of the marketer and platform the most consequential marketing leaders, giving them an opportunity to share their insights on key topics driving the marketing landscape.
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Generative AI for SMBs: Myths, Uses, and Risk Mitigation
Pulse January 17, 2025The ANA spoke with Ryan Stone, creative director of Lambda Films, to address these concerns, discuss the common misconceptions associated with gen AI, and explore how SMBs can leverage the technology to create budget friendly content and drive efficiencies.
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