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  • 2025 Predictions: The Year Digital Advertising Reinvents Itself

    Pulse   December 16, 2024  

    As 2024 fades into memory, the digital advertising industry is bracing for a transformative year. Fueled by rapid technological advancements, sustainability imperatives, and evolving consumer expectations, 2025 is set to redefine the way brands connect with audiences. Industry leaders predict a future shaped by purposeful storytelling, AI-driven innovation, and a steadfast commitment to efficiency and collaboration. Here’s what lies ahead for advertisers navigating this pivotal moment.

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  • The Evolution of DEI: Why Inclusive Marketing Remains Essential

    Pulse   December 13, 2024  

    In recent months, headlines have declared the "end of DEI" with some companies retreating from diversity, equity, and inclusion initiatives. However, this narrative misses a crucial point — DEI is not a fleeting trend but an evolving business imperative that continues to drive growth and innovation. At the Association of National Advertisers (ANA), we understand how inclusive marketing practices are becoming more integrated into core business strategies.

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  • Editor Highlights: Gen AI, ABX, and SQL Conversions

    Pulse   December 12, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • These Brands Utilized Sports and Esports for Successful Media Strategies

    Pulse   December 11, 2024  

    One of the most important parts of culture across the world is sports, whether it is professional, amateur, or online. Many brands take advantage of this part of society and continue to focus their campaigns and media strategies around sporting events and athletes.

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  • AI Powering the Future of Travel: How Destination Marketers Leverage Intelligent Technology

    Pulse   December 3, 2024  

    At the ANA’s AI Marketing Reality Check conference, Steve Paganelli, Tripadvisor’s senior head of Americas Partnerships, Christine Maguire, Tripadvisor's VP of global advertising, and Cody Chomiak, VP of marketing at Travel Manitoba, explored how DMOs are using AI to create more personalized and seamless journeys for their visitors.

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  • The Cool Ways Brands Have Used AI and VR/AR

    Pulse   December 2, 2024  

    Innovative technology can truly change the way people experience their lives, whether it’s because they can Zoom with a family member or coworker or sort through large amounts of data more quickly to understand a demographic and its needs better.

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  • Editor Highlights: Audio Ads, Phone Compliance, and Media Measurement

    Pulse   November 22, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • These Brands Show Support for Women and Take Steps Toward Change

    Pulse   November 21, 2024  

    It has been proven that brands that approach societal issues through campaigns are more likely to connect with generation Z and millennial audiences, and therefore gain higher brand trust and favorability. A large area of focus within the current societal issues for brands is around women. Specifically, the prominent issues women face today, such as unrealistic beauty standards, inadequate emotional support, and outdated stereotypes.

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  • These Brands Created Award-Winning Collaborations and Experiences

    Pulse   November 20, 2024  

    Creating powerful memories can lead to increased loyalty and preference; people will remember how they felt when interacting with a brand or product, good or bad. The key is to harness experiences that foster positive emotions and/or connect people to a shared community. Below are campaigns that did just this.

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  • The Rise of AI Search: What Brands Need to Know

    Pulse   November 19, 2024  

    The marketing and advertising landscape is undergoing a seismic shift with the rapid rise of AI-powered search. Platforms like ChatGPT and Anthropic's Claude are quickly becoming the new front door for consumer product research and purchasing decisions, displacing traditional search engines like Google.

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  • These Ads Are Successfully Marketing to Younger Generations

    Pulse   November 13, 2024  

    From gen Alpha to millennials, brands often seek to appeal to younger generations as a way to drive brand loyalty and add value to meaningful conversations and experiences. Below are brands that did just this, ranging from Unilever to General Mills.

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  • Interview with Expert Joanne Davis on Agency Relations

    Pulse   November 12, 2024  

    Joanne Davis’ new book, How to Get Your Agency to Run Through Brick Walls—Without Paying More, book features a forward by Bob Liodice, relevant quotes from marketing and procurement leaders, a code word/phrase glossary, and checklists.

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  • Editor Highlights: ANA's Loyalty Report, Sustainability Tips, and Identity Data

    Pulse   November 8, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • What Happens In Vegas... Is Multicultural

    Pulse   November 7, 2024  

    In advance of her speech at the Association of National Advertisers' upcoming Multicultural Marketing & Diversity Conference in Las Vegas, ANA Group Executive Vice President Bill Duggan conducted the following preview conversation with Las Vegas Convention and Visitor Authority CMO Kate Wik.

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  • Loyalty Marketing: Key Takeaways from the Latest ANA Report

    Pulse   November 6, 2024  

    Below are the key highlights and actionable next steps presented in ANA's new report that you can take to optimize your loyalty program.

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  • Tapping Into Culture and Sponsorships to Build Strong Brand Equity

    Pulse   November 5, 2024  

    Michael Lacorazza is the CMO at U.S. Bank. He will be speaking at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA senior director of multicultural marketing and diversity initiatives, Bernice Veloz, recently sat down with Michael for a pre-conference interview.

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  • Loyalty Marketing: The Good, The Bad, and The Ugly

    Pulse   November 5, 2024  

    Back in June in Cannes, Jack Myers of MediaVillage moderated a panel on the topic of loyalty marketing and more specifically, fraud in loyalty marketing. That was the beginning of a new partnership between ANA and HUMAN, a leading cybersecurity company. You can read about that panel here. We’ve been busy since then and are now releasing the comprehensive report, “Loyalty Marketing: The Good, the Bad, and the Ugly.”

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  • Learn the A to Z of MarTech

    Pulse   November 4, 2024  

    Consult the following Training Takeaways to get up to speed on all things MarTech. They cover it all, from making your business case to selecting vendors to establishing governance — all drawn from the ANA's MarTech Foundations Certificate Program.

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  • How SMBs Feel the Upcoming Election Will Impact Their Business

    Pulse   October 31, 2024  

    Corey Elliot, EVP at Borrell Associates, shared insights from a survey of small-business leaders, focusing on how they believe the outcome of the upcoming presidential election will impact their operations. The survey reveals key differences in expectations based on which candidate is seen as more beneficial for small businesses. From advertising budgets to business growth potential, small-business leaders are divided on how a Trump or Harris victory could shape their future, with 56 percent of respondents anticipating that the election’s results will directly affect their business moving forward.

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  • Musings from the Main Stage

    Pulse   October 31, 2024  

    Below are key insights and action steps from the industry’s signature conference, ANA's 2024 Masters of Marketing Conference.

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