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Understanding the Hispanic, Latin, Latinx People, History, and Culture
AIMM December 19, 2023The Alliance for Inclusive and Multicultural Marketing (AIMM) developed this educational deep dive into understanding the Latinx community's people, history, and culture.
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AIMM Toolkit: Leveraging ERGs to Maximize Inclusion in the Marketplace
AIMM September 12, 2022The Alliance for Inclusive & Multicultural Marketing (AIMM) teamed with Elevate to create the ERG MarketPlace Toolkit to enable organizations to create a strategy and roadmap that deepens transformational change to advance diversity representation, inclusion, equity, and a culture of appreciation and belonging.
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Addressing Biases in Multicultural and Inclusive Identity Data
AIMM April 3, 2021Buyers of multicultural data generally have little insight into the quality of the data they are acquiring. When data quality is poor, the entire media-targeting enterprise is undermined. There is no standard measure of the relative data quality and no industry guidelines or best practices to improve it.
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