A Practical Guide to Marketing in the Future with Mastercard’s Raja Rajamannar
Raja Rajamannar, chief marketing and communications officer at Mastercard and an industry icon, joined host Mike Berberich to share tactical tips for how marketing teams can operationally shift their organization's focus from data to insights and how brands without unlimited budgets can keep up with the breakneck speed of change. Raja also gave an inside look at Mastercard's day-to-day process for driving innovation forward.
On "This Week in ANA Magazine," editor Matthew Schwartz shared highlights from a story on how Trump's second presidency is expected to affect the marketing and business world, including the potential effect of tariffs on costs and supply chains and how anti-DEI rhetoric may influence how businesses operate going forward.