Search Marketing Knowledge Center

What Are the Biggest Relationship Marketing Measurement Challenges?

Podcast Clips September 13, 2024

Jamie Gier, CMO at DexCare, shared what she believes is the biggest challenge when it comes to relationship marketing measurement during an episode of Champions of Growth.

view

“Bravery in Marketing” Is About to Be Your Only Brand Differentiator

Podcast Clips September 12, 2024

Stephani Estes, chief media officer at Goodway Group, discussed balancing data analysis and bravery in creative decision making to ensure your brand’s creativity is differentiated in a growing sea of sameness.

view

Eight Tips for Aligning MarTech with Strategy

Training Takeaways August 9, 2024

Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”

view

How Smoothie King Created Summer’s Biggest Thirst Trap Without a Budget

Budgeting Brilliance August 7, 2024

When Smoothie King was preparing to launch its X-Treme Watermelon Smoothie in 2023, the brand faced several challenges: a peak summer season crowded with promotions, a tight five-day timeline, and a vacant media budget.

view

Driving Ballet Ticket Sales with Innovative Creative

Event Recaps July 18, 2024

Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.

view

Driving Ballet Ticket Sales with Innovative Creative

Conference Session Videos July 18, 2024

In this video, Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.

view

What Does It Mean to Be AI-Ready?

Event Recaps July 16, 2024

Drew Messinger-Michales from BASE1 discussed the steps that form the foundation of successful, impactful, future-facing AI pilot programs.

view

The Art of the Possible: AI for Email Creative

Event Recaps July 16, 2024

The latest AI-driven tools are super-charging and streamlining email message creation from copywriting to full-on design, assembly and coding. In this session, see the (r)evolution in action and hear from those on the front lines.

view

How ZS Created Leads with AI Generated Display Ads on a Budget

B2 Awards July 14, 2024

With a total budget of $161,255, ZS deployed a set of AI-generated display ads to position itself as the technology brand that health care companies could partner with to create the future of the industry.

view

The Importance of In-Game Advertising

B2 Awards July 6, 2024

With the “In-Game Advertising” campaign, DISQO raised awareness of its advertising measurement solution among its target audiences, offering evidence of how the platform is already providing value to gaming platforms and brand advertisers alike.

view

Ecologi Measures Commuter Emissions to Drive Adoption of its Carbon Removal

B2 Awards July 1, 2024

Ecologi's “Covent Carbon Capture” campaign turned London’s Bow Street into a gamified carbon emissions “leaderboard” by measuring each cars’ carbon emissions in order to drive awareness of its carbon removal technology.

view

The Weather Company Makes a Splash at Cannes Lions

B2 Awards June 30, 2024

The Weather Company's "Weather Gallery" at Cannes Lions showcased the profound influence of weather on history and commerce, driving engagement through a multi-sensory, AI-powered experience.

view

Unpacking Personalization: Martech and Data Insights for SMBs

Budgeting Brilliance June 13, 2024

As the impending demise of third-party cookies looms, marketers, particularly those in small-to-medium sized businesses (SMBs), are pivoting towards new data strategies. SMBs stand poised to leverage emerging technologies to meet consumers’ expectations, foster meaningful connections, and thrive in an ever-evolving market.

view

MiO Creates “Crash Insurance” To Position Itself as The Solution for The Energy Drink Crash

In-House Excellence Awards May 27, 2024

MiO Energy's innovative “Crash Coverage” campaign leveraged social media to highlight the drawbacks of traditional energy drinks, resulting in 23 percent sales growth. The brand engaged generation Z consumers and garnered 14 million social engagements, positioning MiO as the go-to solution for crash-free energy.

view

AI Is Ready, Right Now, For In-House Creative Agencies

Event Recaps May 15, 2024

R/GA explored the AI tools being used by today’s leading marketers and how they are being applied practically to redefine in-house creative capability.

view

The Martech Playing Equalizer for SMBs

Trends and Technology April 24, 2024

Despite being the majority in the U.S., small- and mid-size companies have long played second fiddle to their larger competitors. But cloud computing, digital platforms, and social channels have enabled smaller players to break down barriers and punch above their weight.

view

How the San Diego Rescue Mission Used AI to Reveal Humanity

REGGIE Awards April 18, 2024

The San Diego Rescue Mission launched a multi-channel awareness campaign featuring AI imagery representing the unseen struggles of unsheltered neighbors.

view

Smoothie King’s Novel Approach to Launching a New Drink

REGGIE Awards April 18, 2024

Smoothie King successfully launched summer’s biggest thirst-quenching beverage, the X-Treme Watermelon Smoothie, by creating the first full-length novel written by a brand using ChatGPT.

view

Will the Looming Cookie Demise Cause Industry Collapse?

Podcast Clips April 17, 2024

Will the demise of cookies cause a collapse of the marketing industry as we know it? Claravine’s Chris Comstock doesn’t think so. He explained why during an appearance on the <em>Champions of Growth</em> podcast.

view