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Search returned: 43 document(s).
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Eight Tips for Aligning MarTech with Strategy
Training Takeaways January 9, 2025Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
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Comcast Set to Roll Out New Ad Platform Targeting SMBs
Marketing News January 7, 2025Debuting sometime in the first quarter, Comcast's Universal Ads program will offer advertisers direct access to brand-safe video that reaches more than 90 percent of U.S. households.
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Four Steps to Managing Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies the four steps involved in managing a programmatic media buy.
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Six Questions to Guide Content Marketing Analytics
Training Takeaways January 2, 2025ANA instructor George Stenitzer identifies seven questions that can used to help guide one’s approach to content marketing analytics, drawn from his ANA on-demand training course, “Best Practices to Strengthen Your Content Marketing.”
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The Questions to Ask When Considering a New MarTech Tool
Training Takeaways January 2, 2025ANA instructor Mary Czarnecki offers five questions to guide the consideration of any new martech tool that could be added to your stack.
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The Four Types of Marketplaces Available for Programmatic Media Buys
Training Takeaways January 2, 2025Erin Yasgar identifies four types of marketplaces through which programmatic media can be purchased.
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Customer Experience 101: How to Measure It
Training Takeaways January 2, 2025Learn the four interrelated approaches that need to be adopted to effectively measure customer experience to guide improvements.
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Programmatic Media 101: Establishing Targeting Strategies
Training Takeaways January 2, 2025Erin Yasgar identifies critical criteria to consider when developing the targeting strategy for your programmatic media buy.
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How Pilot Marketing Campaigns Drive Success
Partner Content November 19, 2024Like test-driving a vehicle before purchasing, pilot campaigns allow marketers to start small while gathering information to make informed decisions. By leaning into data, marketers can implement data-driven pilot programs that provide key insights to efficiently and effectively grow their business.
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How SMBs Are Harnessing AI to Achieve More with Less
Pulse October 24, 2024Stu Richards, CEO at Bredin, shared insights from his market research firm about how SMBs are leveraging AI. He also discussed use cases, misconceptions, risk mitigation, and the general sentiment of SMBs as it relates to AI.
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Meager Budget Increases Shouldn't Deter B2B Marketers from Innovating
B2B October 23, 2024A slight bump in B2B marketing budgets in 2025 won't be enough to fund bigger ad campaigns, new technologies, and more staff. The most effective method for B2B CMOs to boost revenue for the short term — and bolster the perception of marketing for the long term — is to foster greater cooperation among their marketing teams with senior executives from other departments.
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Sales and Marketing Integration Through Personalization and Harnessing Data
Webinar Rewinds October 16, 2024In this webinar, Nationwide's Tiffany Grinstead discussed technology and marketing approaches to integrate sales and marketing efforts, how to leverage the customer journey and sales process to identify gaps, and how to leverage data to determine moments that matter to align to the right message at the right time.
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What Are the Biggest Relationship Marketing Measurement Challenges?
Podcast Clips September 13, 2024Jamie Gier, CMO at DexCare, shared what she believes is the biggest challenge when it comes to relationship marketing measurement during an episode of Champions of Growth.
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“Bravery in Marketing” Is About to Be Your Only Brand Differentiator
Podcast Clips September 12, 2024Stephani Estes, chief media officer at Goodway Group, discussed balancing data analysis and bravery in creative decision making to ensure your brand’s creativity is differentiated in a growing sea of sameness.
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How Smoothie King Created Summer’s Biggest Thirst Trap Without a Budget
Budgeting Brilliance August 7, 2024When Smoothie King was preparing to launch its X-Treme Watermelon Smoothie in 2023, the brand faced several challenges: a peak summer season crowded with promotions, a tight five-day timeline, and a vacant media budget.
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Driving Ballet Ticket Sales with Innovative Creative
Event Recaps July 18, 2024Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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Driving Ballet Ticket Sales with Innovative Creative
Conference Session Videos July 18, 2024In this video, Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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What Does It Mean to Be AI-Ready?
Event Recaps July 16, 2024Drew Messinger-Michales from BASE1 discussed the steps that form the foundation of successful, impactful, future-facing AI pilot programs.
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The Art of the Possible: AI for Email Creative
Event Recaps July 16, 2024The latest AI-driven tools are super-charging and streamlining email message creation from copywriting to full-on design, assembly and coding. In this session, see the (r)evolution in action and hear from those on the front lines.
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How ZS Created Leads with AI Generated Display Ads on a Budget
B2 Awards July 14, 2024With a total budget of $161,255, ZS deployed a set of AI-generated display ads to position itself as the technology brand that health care companies could partner with to create the future of the industry.
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