Search Marketing Knowledge Center

Do Business Leaders Lack Empathy?

Podcast Clips November 6, 2024

Deb Macfarlan Enright, founder of The Macfarlan Group, discussed whether she thinks business leaders truly have empathy for customers and employees or not. She also shared some ways that leaders might make some progress in this area.

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Unlocking the Power of Membership: Maximizing Your ANA Benefits

Webinar Rewinds September 19, 2024

In this webinar, learn how to get the most of the benefits and resources available to ANA members and experience the power of the ANA.

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Discover: Governance Through Intermediary Operations Teams

Event Recaps September 10, 2024

Discover shared how it brought its different teams together to update its process map and establish a unilateral understanding of its processes and the root causes of customer complaints.

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Marketing News Quiz for July 20, 2024

Marketing News Quiz July 20, 2024

In this week's marketing news quiz: Elon Musk's latest feud with advertisers, Reddit's efforts to win over brands, the ANA's newest set of guidelines, and more.

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The "Stackie Awards" — Who Has the Best MarTech Stack and Why?

Webinar Rewinds July 17, 2024

In this webinar, Scott Brinker shared the 2024 Stackie Awards submissions and provided his insights on why the winners were selected. The Stackies winners are those who best communicate a clear concept about how their stack is organized and how it fits into their marketing operations.

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How Marketers Can Collaborate Effectively with Non-Believers

Conference Session Videos June 14, 2024

In this dynamic panel discussion, industry experts explored the crucial yet often challenging task of aligning marketing initiatives with non-believers within your organization.

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Betting Big on C-Suite Collaboration to Accelerate Innovation in Martech

Conference Session Videos May 21, 2024

In this session, gain invaluable insights from a modern Chief Information Officer (CIO) on the importance of collaboration and unity across the C-Suite to accelerate innovation and investments in technology to drive better business outcomes.

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Handicapping the ANA’s Marketing Capabilities Framework

Champions of Growth Podcast April 10, 2024

Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.

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How Agencies Deal with Clients' CMO Churn

Trends and Technology March 22, 2024

The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.

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Measuring Value Over Cost Savings at Molson Coors

Event Recaps March 13, 2024

Matt Ramey of Molson Coors shared how he and his team measure the financial value they provide to the business and the ways in which they are working to change perceptions of procurement across the organization.

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How Marketing Can Align with the Business and Achieve Impressive Results

Conference Session Videos January 23, 2024

In this video, Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.

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How Marketing Can Align with the Business and Achieve Impressive Results

Event Recaps January 23, 2024

Andrew Kirk, executive director of marketing operations at CVS Health, provided a rundown of problem scenarios that often occur within the marketing pipeline and reviewed methods for how to avoid these scenarios.

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Growth Marketing Cheat Sheet

Tools January 21, 2024

Use this cheat sheet to learn about growth marketing and how to leverage it at your company.

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Growth Marketing Quick Win Package

Quick Wins January 21, 2024

ANA's Growth Marketing Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help implement an effective growth marketing strategy.

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Marketing-Fueled Growth Quick Win Package

Quick Wins January 21, 2024

One of the biggest challenges for marketers regardless of category is getting a seat at the proverbial table. ANA's Marketing-Fueled Growth Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help marketers identify and communicate growth opportunities to senior leadership.

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Growth Hacking Quick Win Package

Quick Wins January 21, 2024

ANA's Growth Hacking Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help marketers rapidly increase their customer base using innovative, low-cost methods.

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Brand Safety/Online Hate Quick Win Package

Quick Wins January 21, 2024

ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.

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Can CEOs and CMOs Form a Better Union?

Trends and Technology January 19, 2024

A new report from McKinsey & Co. reveals some sharp differences when it comes to how CEOs and CMOs understand the role marketing plays and how it contributes to the company's overall goals and objectives. There are several steps CMOs can take to bridge the divide, facilitated by strengthening communication and sharing a customer-centric vision for the company.

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