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Search returned: 797 document(s).
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A Marketer’s Guide to Major Measurement Methods and Triangulation
Knowledge Partners July 18, 2024Ekimetrics provides a general exploration of key measurement methods, what they’re used for, and how insight and effectiveness teams use various data and techniques to build the effectiveness narrative in the privacy age.
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Lack of Data Rights Should Scare Consumers and Brands Alike
Podcast Clips July 12, 2024Author and data privacy expert Arun Kumar explains why marketers and regulators must prioritize consumer rights when it comes to personal data and shares an example of what these rights might look like.
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Customer Loyalty in Shared Mobility Situations: Spain
Knowledge Partners July 9, 2024A study of user behavior in the shared mobility (i.e., vehicle sharing) market in Spain, including user preferences, loyalty, frequency of use, average ticket, and other relevant indicators.
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What Do Retailers Need to Do to Make the Most of First-Party Data?
Knowledge Partners July 3, 2024This report from Intent HQ leverages insights from some of the industry’s top experts on how to build a clear roadmap for first-party data success.
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Why Data Collaboration Has Become a Travel Marketing Imperative
Knowledge Partners July 2, 2024Heading into the summer travel season, successful travel marketers are focusing on the role of personalization, as Adstra’s latest piece explains that travelers want to be recognized by the brands they engage with and expect deeper personalization throughout the customer journey.
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Mapping the Multi-ID Landscape: A Glossary
Knowledge Partners July 2, 2024In this comprehensive glossary, Adstra proposes a fresh approach to mapping the advertising value chain.
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Marketers Face Data Privacy Reckoning
Champions of Growth Podcast June 26, 2024Arun Kumar, author and former chief data and marketing technology officer at The Interpublic Group of Cos. joins host Matthew Schwartz to discuss why the marketing field may be making a grave mistake deferring to Big Tech when it comes to influencing the conversation about fostering online privacy.
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Exposing the Waste in Tactless Targeting Efforts
Industry Insights June 26, 2024Consider someone browsing online and being served an advertisement for their own internet provider. The advertisement in question has not reached a prospect, the consumer has no defined action to take and rolls her eyes at the lack of personalization from her provider, and at that moment, the exchange becomes a marketer’s worst fear — a waste of everyone’s time.
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The Art of Persuasion in the Age of AI
Industry Insights June 21, 2024As marketers, we spend a lot of time discussing the art and science of persuasion. Many of the most successful brands in fact, have built their entire creative process around using behavioral science to create persuasive narratives grounded in human insights.
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Building a Comprehensive Marketing Data Lake for Analytical and Executional Use Cases
Webinar Rewinds June 20, 2024In this webinar, Andy Hasselwander, Chief Analytics Officer at MarketBridge, and Steve Erbentraut, Chief Technology Officer at Intelisent, explored the benefits of developing and maintaining an owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based CDPs.
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Why Open Programmatic and CTV May Never Mix
Industry Insights June 17, 2024Programmatic ad buying took off in the 2010s because advertisers and publishers alike realized that audiences were splintering across the long tail of websites. As the monoculture dissolved, it became clear that it was impossible to reach a mass audience with direct buys and homepage takeovers across a dozen websites.
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To Advance Privacy, SiriusXM Media Is Tuning in to Innovation
Knowledge Partners June 17, 2024Experimentation, cross-functional collaboration, and a growth mindset are critical as the audio entertainment company addresses an evolving advertising landscape.
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The Power of Unified Data in a Chaotic Marketing World
Webinar Rewinds June 13, 2024In this webinar, School Specialty (SSL) addressed the challenge of creating a single, comprehensive customer data source despite difficulties arising from institutional data management, acquisitions, and diverse B2B and B2C interactions.
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Attention: Why It's More Than Just Viewability 2.0
Industry Insights June 10, 2024In a world full of advertisements, the burning question remains: How can we keep consumers truly engaged? As our industry evolves daily, advertisers are taking a deeper look, moving beyond conventional metrics like viewability, and embracing innovative measurement tools to gauge attention. However, as new measurement tools arise, so does the need for standardization as we navigate uncharted territory.
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From Clicks to Conversions: Mastering the Art of Location Intelligence with Foursquare
Webinar Rewinds June 10, 2024Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.
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Contextual Runs Deeper Than You Think: 3 Use Cases to Consider
Industry Insights June 5, 2024Marketers are showing renewed interest in contextual advertising as they explore alternatives to cookie-based targeting. This is worthwhile as the traditional purpose of contextual advertising – targeting ads based on content – remains valuable. Still, novel applications of contextual data can enable new techniques that deliver a better return on ad spend, which can at least partially address losses from cookie deprecation.
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Pathways to Transparent Media: The Growing Complexity of Today’s Media Buying
Industry Insights May 30, 2024The role of a media buyer has shifted dramatically since the dawn of digital marketing. Gone are the days of phone negotiations for spots in local or national print. Today's buyers need to navigate a complex ecosystem, from the ad platforms such as DV360 and Meta to the burgeoning retail media networks of Amazon, Walmart, and the like.
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Is Weather Data the Perfect Antidote to Cookie Deprecation?
Podcast Clips May 29, 2024Randi Stipes, CMO at The Weather Company, shared three reasons why weather data can be a very powerful tool in the face of cookie deprecation.
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The Pitfalls to Avoid When Planning Your Data Story
Industry Insights May 28, 2024This article tackles the three main pitfalls to avoid when planning your data story.
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Insights from ANA’s Study of Trust and Transparency in Media: Capturing the $22 Billion Opportunity
Event Recaps May 8, 2024Sharon Harris, CEO and founder of The Sharon Harris Collective, shared insights from the ANA’s Programmatic Media Supply Chain Transparency study and provided actionable recommendations for B2B marketers to tackle the challenge of media waste.
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