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Search returned: 821 document(s).
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What to Include in Your MMM Request for Proposal
Knowledge Partners February 11, 2025A comprehensive guide outlining eight essential components to include in a Marketing Mix Modeling (MMM) Request for Proposal, from defining objectives and methodology requirements to ensuring data security and validation processes.
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A Practical Guide to Marketing in the Future with Mastercard’s Raja Rajamannar
On Scope January 30, 2025Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the show to share tactical tips for how marketing teams can operationally shift their organization’s focus from data to insights and how brands without unlimited budgets can keep up with the breakneck speed of change.
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Retail Trends Shaping 2025 and Beyond
Event Recaps January 22, 2025Trends and innovation leader Piers Fawkes examined how AI-driven personalization, immersive physical spaces, and sustainability initiatives are transforming the retail landscape and reshaping consumer experiences.
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The Creative Consistency Revolution: Boosting Brand Impact through Compound Creativity
Webinar Rewinds January 22, 2025In this webinar, learn about the facets of creative consistency that matter, how consistency is linked to greater creative quality, the power of wear-in and longer agency tenures, and the brand and business effects that are linked to consistency.
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Retail Trends Shaping 2025 and Beyond
Conference Session Videos January 22, 2025In this video, trends and innovation leader Piers Fawkes examined how AI-driven personalization, immersive physical spaces, and sustainability initiatives are transforming the retail landscape and reshaping consumer experiences.
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Data Clean Rooms: Tips for Effective Data Management
Knowledge Partners January 16, 2025Deep Sync provides a “101”-style primer on data clean rooms.
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A Crisis in Customer Service and Complaint Handling
Event Recaps January 16, 2025The 2025 National Customer Rage Survey reveals an all-time high in customer problem experiences at 74 percent, with nearly $888 billion in revenue at risk due to ineffective complaint handling and growing customer incivility.
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Account Scoring Template
Tools January 1, 2025An analysis tool to evaluate corporate accounts based on 6 key criteria.
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Content Monitoring Tool
Tools January 1, 2025Use this template to keep track of your competitors content marketing efforts.
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CRM Program Metrics Dashboard
Tools January 1, 2025Use this to define, track, and report on your key CRM program metrics and KPIs.
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Customer Satisfaction Survey
Tools January 1, 2025A survey template to help you benchmark current levels of satisfaction.
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Key Account Analysis
Tools January 1, 2025Use this to assess key accounts, forecast future sales, key success factors, and competitors.
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Key Account Reporting Tool
Tools January 1, 2025A template for providing a high-level status report for each of your key accounts.
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Market Research Strategy Scorecard
Tools January 1, 2025This strategy scorecard will help you identify and document your market research objectives for the next 12-18 months.
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Market Segmentation and Analysis Tool
Tools January 1, 2025A tool to help you select the markets that represent the best opportunity for your organization.
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Message Mapping Tool
Tools January 1, 2025A template to document and assess the key messages that are important for your target audience to hear.
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Mobile Marketing Readiness Assessment
Tools January 1, 2025A self-assessment to evaluate your organization's mobile marketing maturity.
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Online Community Vendor Evaluation
Tools January 1, 2025Use this matrix to compare potential solutions for building your online community.
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Risk Analysis Fishbone Tool
Tools January 1, 2025A root-cause analysis tool, or "fish-bone diagram," to identify and document potential risks.
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Sales Enablement Metrics Dashboard
Tools January 1, 2025Use this tool to define, track, and report on your key sales enablement performance metrics.
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