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This Data-Savvy Campaign from Simple Won Over Vietnamese Consumers
Smarties Awards September 30, 2024Using a combination of authentic influencer content and robust data, Simple was able to develop a multi-targeted campaign that helped its products establish a foothold among young Vietnamese consumers.
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This Restaurant Chain Enhanced Loyalty with an Aggressive Test-and-Learn Approach
Smarties Awards September 30, 2024Blaze Pizza, with the help of Response Labs, undertook a data-fueled experiment to supercharge its loyalty program.
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How This Grocer Used Data to Create Personalized Ad Experiences and Drive Business
Smarties Awards September 30, 2024Using a robust data set to create more than 3,000 targeted ad variations, M&M Food Market created a highly personalized, geotargeted campaign to help break through the holiday season noise and drive business results during a critical timeframe.
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Abbott Revolutionizes Traditional Trade in Vietnam with a Data Program to Assist Retailers
Smarties Awards September 30, 2024Abbott created a data-collection program that gave retailers in Vietnam the power of first-party data analysis normally the province of large and sophisticated organizations.
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This Airline Reinvents Its Data Measurement Tactics for Consumer Growth and Retention
Smarties Awards September 30, 2024Vietjet utilized data analytics from various media channels to maintain existing customers and expand its market throughout the APAC region.
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Vietnamese Airline Innovates Aviation Industry Through Tech Sales Channels
Smarties Awards September 30, 2024Vietjet utilized data analytics from various media channels to maintain existing customers and expand its market throughout the APAC region.
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This Grocery Chain Souped Up Its Loyalty Program
Smarties Awards September 30, 2024Carrefour, a European grocery and convenience store chain, enhanced its loyalty program’s ability to attract and serve members with a smart investment in data technology.
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A Roadmap for Achieving Business Impact Through Analytics
Event Recaps September 25, 2024During a session at a September 2024 meeting of ANA’s Analytics and Data Science Committee, Stephen H. Yu offered a roadmap for achieving business impact through analytics.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Event Recaps September 18, 2024During a session at the 2024 ANA Measurement and Analytics Conference, Kuma Subramanyam, global head of marketing data sciences at HP, explained how a marketing return on investment methodology (MROI) is best for data measurement, optimization, and planning.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Conference Highlights September 18, 2024HP is using Marketing Return on Investment (MROI) to better inform measurement, optimization, and planning.
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Using Targeted Coupons to Drive Trial of Nestlé’s New Brand
Event Recaps September 18, 2024After launching Maison Perrier, Nestlé partnered with 84.51° to migrate its most loyal Perrier customers to the new brand.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Conference Session Videos September 18, 2024In this video, Kuma Subramanyam, global head of marketing data sciences at HP, explained how a marketing return on investment methodology (MROI) is best for data measurement, optimization, and planning.
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What Can Cannes Teach Us About the Value of Transactional Data?
Leading Edge September 17, 2024Inflation is still higher than anyone would like, which is driving consumers to be more selective in their purchases. That means that any type of data tied to a transaction can be an indicator of what a consumer is willing to purchase, where they’re willing to travel, the streaming services they bring into their home, causes they support, or whom they might vote for.
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The New Era of AI and How It's Shaping the Future of Data, Measurement, and Analytics
Conference Session Videos September 17, 2024The advertising industry is shifting from a precision model to prediction, and AI is the tool making this possible. In this video, Google’s Christine Turner discussed how to fully embrace AI and experimentation to stay competitive and meet consumer demand across devices and platforms.
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The New Era of AI and How It's Shaping the Future of Data, Measurement, and Analytics
Event Recaps September 17, 2024The advertising industry is shifting from a precision model to prediction, and AI is the tool making this possible. Google’s Christine Turner discussed how to fully embrace AI and experimentation to stay competitive and meet consumer demand across devices and platforms.
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What Are the Biggest Relationship Marketing Measurement Challenges?
Podcast Clips September 13, 2024Jamie Gier, CMO at DexCare, shared what she believes is the biggest challenge when it comes to relationship marketing measurement during an episode of Champions of Growth.
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Next-Level Contextual: 3 Ways Publishers Can Increase Revenue Through Relevance
Leading Edge September 12, 2024As signal deprecation undermines the efficacy of certain methods of identity-based targeting, contextual targeting is emerging as a more vital strategy than ever. This strategy, which analyzes content and matches ads to the most relevant environments, not only preserves addressability but also aligns with growing concerns about privacy.
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“Bravery in Marketing” Is About to Be Your Only Brand Differentiator
Podcast Clips September 12, 2024Stephani Estes, chief media officer at Goodway Group, discussed balancing data analysis and bravery in creative decision making to ensure your brand’s creativity is differentiated in a growing sea of sameness.
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The Future Is Data, with Stephani Estes of Goodway Group
Marketing Futures Podcast September 10, 2024Marketing Futures Podcast host Mike Berberich caught up with Goodway Group’s Stephani Estes for a conversation about the evolution of data and the importance of “bravery” in a world of ones and zeroes.
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AI Isn’t only for Optimizing Creative – Turn to AI for Audience Targeting
Leading Edge August 28, 2024Since ChatGPT launched in November 2022, marketers and agencies have been using it and other artificial intelligence (AI) technology solutions to improve ad creative. Whether for brainstorming or copywriting, many initial AI use cases have revolved around the creative side of the advertising industry.
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