Search returned: 2 document(s).

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  A Practical Guide to Marketing in the Future with Mastercard’s Raja Rajamannar

  On Scope   January 30, 2025  

  Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the show to share tactical tips for how marketing teams can operationally shift their organization’s focus from data to insights and how brands without unlimited budgets can keep up with the breakneck speed of change.

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  What the Hell Is Going On in Marketing with ANA CEO Bob Liodice

  On Scope   January 23, 2025  

  ANA CEO Bob Liodice joined On Scope to discuss the myriad issues facing marketing, including solutions to complex measurement challenges, how to use AI responsibly, and how marketers can more effectively demonstrate the value of their efforts to the rest of the C-suite.

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