Search Marketing Knowledge Center

Brand Loyalty Is a Complete Fallacy

Podcast Clips February 3, 2025

Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the On Scope podcast to discuss why it is completely unrealistic for marketers to expect consumers to be loyal to one brand. He also offered a solution for what to focus on instead.

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This Is How You Keep Up with Marketing Innovation

Podcast Clips February 3, 2025

Mastercard’s Raja Rajamannar shared his personal tips for how he stays ahead of the breakneck speed of change in marketing, while also discussing how to keep the whole team abreast of what’s happening.

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Marketers Need to Get Better at Marketing Their Efforts Within the Organization

Podcast Clips February 3, 2025

Along with embracing profit-related KPIs, Mastercard’s Raja Rajamannar says that marketers simply must get better at promoting their efforts across the organization in order to get the support and investments needed for success.

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Meditation Might Be the Secret to Achieving Happiness at Work and in Life

Podcast Clips February 3, 2025

More and more people are tapping into the numerous benefits of meditation. That includes Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, who believes the practice might be the secret to achieving happiness at work and in life.

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A Practical Guide to Marketing in the Future with Mastercard’s Raja Rajamannar

On Scope January 30, 2025

Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the show to share tactical tips for how marketing teams can operationally shift their organization’s focus from data to insights and how brands without unlimited budgets can keep up with the breakneck speed of change.

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Unlocking Efficiency: How AI Enhances Email and Multi-Channel Marketing for SMBs

Pulse January 30, 2025

Small businesses (SMBs) are increasingly turning to AI for email marketing, harnessing its power to streamline content personalization, audience segmentation, send-time optimization, and more. According to Constant Contact’s Small Business Now report, 41 percent of SMBs currently use AI or automation for email marketing. What’s more, 53 percent of small business owners are leveraging AI and automation for social media.

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Six Lessons to Turbocharge Purpose in 2025

POVs January 23, 2025

ANA Purpose guru Ken Beaulieu shares six lessons he learned in 2024 that will supercharge your purpose efforts in the year ahead.

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Protecting the Creative Environment for Your In-House Team

Event Recaps January 22, 2025

Megan Crespo, graphic design lead at Ferguson, shared key tips to shield your team from the downside of the corporate grind.

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A Comprehensive Review of Culture Codes for 2025

Event Recaps January 22, 2025

Refinery29’s Julie Arbit, global SVP of insights, and Chelsea Sanders, VP of brand strategy and development, shared a summary of the culture codes their organization has identified that will be critical in 2025 and beyond.

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Generative AI for SMBs: Myths, Uses, and Risk Mitigation

Pulse January 17, 2025

The ANA spoke with Ryan Stone, creative director of Lambda Films, to address these concerns, discuss the common misconceptions associated with gen AI, and explore how SMBs can leverage the technology to create budget friendly content and drive efficiencies.

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Activating Ambassadors to Fuel Brand Love in the Toy Industry

Event Recaps January 15, 2025

Toy company Basic Fun! was relaunching its Littlest Pet Shop line of bobblehead animal figures. To market the toys, the brand undertook an online brand ambassador program, which it described at a January 2025 meeting of ANA’s Digital and Social Committee.

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A Comprehensive Guide to Ethical Data Use in Marketing

POVs January 10, 2025

In this POV from the ANA’s Center for Ethical Marketing, Senny Boone, SVP of compliance, provides a channel-by-channel breakdown of what responsible data use in marketing looks like.

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Comcast Set to Roll Out New Ad Platform Targeting SMBs

Marketing News January 7, 2025

Debuting sometime in the first quarter, Comcast's Universal Ads program will offer advertisers direct access to brand-safe video that reaches more than 90 percent of U.S. households.

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How This Org Focused on Creating Change for People with Down Syndrome

Multicultural Excellence Awards January 6, 2025

"Absurd Promises" was driven by a powerful dual objective from ASDRA (Asociación Síndrome de Down de la República Argentina), in partnership with VML Argentina, which was laser-focused on creating meaningful and lasting change for people with Down syndrome in Argentina.

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How Mastercard Engaged with Hispanic SMBs

Multicultural Excellence Awards January 6, 2025

Mastercard sought to increase brand opinion and preference among affluent Hispanics and Hispanic small business owners (SBOs) by focusing on the unique needs and aspirations of the community. In addition, the company also wanted to improve earned attention.

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This Organization Created Pro-Choice Ads to Inspire Change

Multicultural Excellence Awards January 6, 2025

WISP and agency 72andSunny created “Anti-Choice Ads,” a film which ran on YouTube as targeting tools were easily used to reach an anti-choice demographic. The end of the film drove to a website that housed further information and resources about abortion.

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