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Search returned: 237 document(s).
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How Marketers Can Create Wins for the Brand, the Business, and Their Partners
Podcast Clips March 6, 2025ANA CEO Bob Liodice shared his thoughts on how marketers can do a better job of crafting and communicating their goals, helping the broader organization and external partners to better understand the objectives and create synergy across the entire function.
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Bob Liodice on Expanding Marketing Access for SMBs
Podcast Clips March 6, 2025Bob Liodice, CEO of the ANA, affirmed the ANA’s commitment to democratizing marketing insights to ensure that small- and medium-sized companies have the same opportunities as larger enterprises.
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Practical Tips for Marketers to Change Their Approach with the 50-Plus Crowd
Podcast Clips March 5, 2025Michael Clinton, author of Roar, shared some practical tips for how marketers can change their mindset and approach to engaging the 50-plus crowd, which presents a multi-million dollar business growth opportunity.
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What Are the Long-Term Consequences for Brands Who Ignore 50-Plus Consumers?
Podcast Clips March 5, 2025Using some real-world examples, Michael Clinton, author of Roar, shared what the consequences can look like when a brand ignores or takes the 50-plus audience for granted.
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When It Comes to Engaging Older Generations, These Brands Are Killing It
Podcast Clips March 5, 2025Michael Clinton, author of Roar, highlighted some of the brands his organization, ROAR Forward, recently recognized for their outstanding approach to marketing to 50-plus individuals, an audience that presents a multimillion-dollar business growth opportunity to businesses that can get the messaging and creative right.
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The Buying Power of 50-Plus Individuals Will Blow Your Mind
Podcast Clips March 5, 2025Brands who discount the 50-plus population do so at their own peril. That was the message from Michael Clinton, author of Roar, who highlighted the trillion dollar opportunity that is out there for brands who can successfully engage with and market to the 50-plus crowd.
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Why Media and Creative Can No Longer Operate in Silos
Knowledge Partners March 3, 2025In today’s fragmented media landscape, creating separate strategies for media and creative is no longer effective. This article examines how brands can rethink their media and creative strategies to drive better performance, offering examples and actionable frameworks for marketers.
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The Death of the Demographic: Why 18 to 49 Ain't It Anymore with Michael Clinton
On Scope February 27, 2025Author Michael Clinton joined host Mike Berberich to discuss the staggering buying power of the 50-plus demographic, outlining how brands are leaving millions in revenue on the table by ignoring this segment and providing tips for how to reverse the trend.
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Unlocking Efficiency: Four Steps to Powerful Agency Management and How to Handle Roadblocks
Knowledge Partners February 27, 2025Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value.
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From Shiny Object to Needle Mover: How to Spot a Trend's Inflection Point
POVs February 27, 2025Mike Berberich dives into a critical skill for any forward-thinking marketer: identifying when a trend transitions from being just another shiny object to becoming a true needle mover in the industry, sharing key indicators that show when a trend is hitting an inflection point.
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Three Actions Your Brand Can Take to Prepare for a TikTok Ban
POVs February 27, 2025With the fate of TikTok hanging in the balance, this POV shares some practical tips for how brand marketers can ensure their social video efforts and influencer partnerships continue to return strong results, no matter what happens with the popular short-form video platform.
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Apple to Spend Half a Trillion Dollars in the U.S. in the Next Four Years
Marketing News February 24, 2025Apple says it plans to spend more than $500 billion in the U.S. over the next four years including plans to spike investments in artificial intelligence (AI). It's the largest-ever spending commitment by the tech giant.
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The Consequences of Never-Ending Growth with Rupen Desai
On Scope February 20, 2025Una Terra Venture’s Rupen Desai joined host Mike Berberich to discuss how brands can balance the sustainability of the business with that of the planet, including strategies for convincing executives to move away from short-term thinking and wean themselves off the addiction to business growth at any cost.
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This Deloitte Executive Explained Why Performance Marketing Has Diminishing Returns
Podcast Clips February 18, 2025Deloitte Digital’s Maggie Gross discussed why performance marketing has diminishing returns, citing examples from her own work and explaining having a balance between branding and performance is critical for business success.
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This Is How You Can Sell Branding to the C-Suite
Podcast Clips February 18, 2025Maggie Gross of Deloitte Digital explained why she believes there is a gap between how marketers tell stories and how they report on results, giving advice for how they can more effectively communicate the benefits and returns of brand marketing to executives.
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The Future of Branding Is Going to Blow Your Mind
Podcast Clips February 18, 2025Fresh off her seeing new technological advancements at CES 2025, Deloitte Digital’s Maggie Gross shared a compelling vision for where she believes branding is headed in the future.
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The Performance Marketing Fallacy with Maggie Gross
On Scope February 13, 2025Deloitte Digital’s Maggie Gross joined the show to discuss the origins of how branding and performance marketing have become siloed, how senior marketers can better sell branding to the C-suite, and tips for how to more accurately measure branding efforts.
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Storytelling in the Age of AI
Event Recaps February 13, 2025An in-depth exploration of how AI and human intelligence can work together in brand storytelling, examining the evolving content landscape and providing a framework for successful AI-human collaboration in marketing.
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Becoming a Zero-Waste Marketer: Sustainability from Personal to Professional to the Planet
Event Recaps February 12, 2025During a session at the 2025 Future of Marketing Leadership Conference, Dan Dipiazzo, chief marketing and experience officer at Georgia Aquarium, discussed sustainability practices that start with individuals and carry over into professional settings.
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This Is How You Use AI to Develop Datasets that Empower Better Customer Personalization
Podcast Clips February 11, 2025David Edelman, author and former CMO at Aetna, shared his thoughts about how AI can be used to create more empowering datasets for marketers.
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