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Search returned: 112 document(s).
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Four Best Practices from the ANA Marketing Code of Ethics
POVs July 18, 2024The ANA’s Senny Boone covers four best practices outlined in the Marketing Code of Ethics, a high-level framework of ethical marketing and advertising.
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Up Next: Empowering Gen Z to Thrive in the Modern Workforce
B2 Awards July 14, 2024Upwork's Up Next campaign empowered generation Z graduates to navigate the challenging job market by connecting them with thought leaders, providing future-of-work insights, and inspiring them through a highly engaging social media event.
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Amazon Ads Appeals to SMBs
B2 Awards July 13, 2024Amazon Ads pitched its services to small- and medium-sized businesses.
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Out Leadership’s Todd Spears Says Brands Should Think of Pride as “Gay New Years”
Podcast Clips July 10, 2024Todd Spears, CEO and founder of Out Leadership, says June should be a time for reflection and making plans for what to do the other 11 months of the year, offering some advice for how to do that.
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Unveiling the Future: NetLine’s INTENTIVE Redefines Buyer-Level Intent Data
B2 Awards July 7, 2024NetLine’s INTENTIVE launch redefined the landscape of buyer-level intent data, employing a unique influencer marketing strategy that significantly boosted engagement and demand within the B2B market.
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The Humans of B2B
B2 Awards July 6, 2024By earning a “best event ever” reaction from the B2B marketer community — and a 100% “would recommend” rating — “Humans of B2B” firmly established ANA NYC as a go-to for B2B.
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The Importance of In-Game Advertising
B2 Awards July 6, 2024With the “In-Game Advertising” campaign, DISQO raised awareness of its advertising measurement solution among its target audiences, offering evidence of how the platform is already providing value to gaming platforms and brand advertisers alike.
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Ecologi Measures Commuter Emissions to Drive Adoption of its Carbon Removal
B2 Awards July 1, 2024Ecologi's “Covent Carbon Capture” campaign turned London’s Bow Street into a gamified carbon emissions “leaderboard” by measuring each cars’ carbon emissions in order to drive awareness of its carbon removal technology.
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Dairy Farmers of Wisconsin Creates Cheese State University to Commune and Educate the Cheese Industry
B2 Awards June 30, 2024Dairy Farmers of Wisconsin created Cheese State University — an advanced education program forging a community of highly motivated cheese professionals — to create mastery and connect with peers.
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Azure Creates Four Distinct Homepages to Meet Consumer Needs
B2 Awards June 29, 2024Azure Printed Homes designed four different homepages to meet the unique needs of its different audiences.
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The Secret to Building Successful Customer Relationships
Podcast Clips June 25, 2024Jen Leitman, CMO at OverDrive, discusses the four keys she believes are absolutely necessary for your brand to build strong relationships with its customers.
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Podcasting for Powerful B2B Connections
B2 Awards June 25, 2024Twogether leveraged “The Tech Marketing Podcast” to build strong relationships with key decision-makers in the B2B tech industry, significantly boosting engagement and revenue.
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This Company Showed “Where Happiness Is Built In”
B2 Awards June 24, 2024By building on who Enfuce is, its Finnish heritage, and the role its charismatic leaders have played in growing the business to where it is today, the company created a brand platform and visual identity that was at once authentic to Enfuce’s personality, culture, and values and a breath of fresh air in the fintech market.
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How Pink Fund Used Provocative Messaging to Win Over Corporate Donors
B2 Awards June 22, 2024Pink Fund increased corporate donations and sponsorships by crafting a campaign that used provocative messaging to shed light on an unrecognized part of the battle against breast cancer.
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YouScience Paves a Path with Brightpath Platform
B2 Awards June 22, 2024YouScience launched Brightpath, an innovative education and career guidance platform, to re-engage students and excite education leaders, resulting in significant growth in awareness, leads, and revenue.
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The Rise of Latino-Owned Businesses
Money Slides June 19, 2024A team of presenters at the 2024 ANA Masters of B2B Marketing Conference cited U.S. Census data to chart the proliferation of Latino-owned businesses over the last three decades.
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Unpacking Personalization: Martech and Data Insights for SMBs
Budgeting Brilliance June 13, 2024As the impending demise of third-party cookies looms, marketers, particularly those in small-to-medium sized businesses (SMBs), are pivoting towards new data strategies. SMBs stand poised to leverage emerging technologies to meet consumers’ expectations, foster meaningful connections, and thrive in an ever-evolving market.
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The Missing Link in Marketing: How Empathy Influences Buyer Behavior
Event Recaps June 13, 2024When deployed effectively, empathy can strengthen the quality and impact of marketing programs and increase customer loyalty. Using real-world examples, Ignite 360 CEO Rob Volpe demystified empathy and cleared up the misconceptions which can lead to mistakes in marketing strategy and messaging.
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Empowering Women to Create Impact
Beyond Profit Podcast May 28, 2024In this episode of Beyond Profit, Wendy Steele joins host Ken Beaulieu to discuss the Impact100, which unites and empowers women to impact their communities through the power of collective generosity, and her life’s mission to leave the world a little better than she found it.
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Science Proves Giving Back Actually Makes Humans Happier
Podcast Clips May 28, 2024Wendy Steele, founder of Impact100, discussed an interesting phenomenon related to giving back: When humans do it, their biology changes in a way that actually makes them happier, more compassionate, and more creative.
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