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Search returned: 190 document(s).
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Conference Budget Template
Tools January 1, 2025Use this template to keep track of your conference costs.
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Content Marketing Budget Template
Tools January 1, 2025Use this template to set and track your content marketing budget.
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Marketing Budget Template
Tools January 1, 2025Use this template to set and track your overall marketing budget.
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Social Media Marketing Budget Template
Tools January 1, 2025Use this tool to set and track your social media budget.
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Website Design Budget Template
Tools January 1, 2025Use this to estimate the costs of a website design project.
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Customer Engagement Budget Template
Tools January 1, 2025Use this budget template to set and track your Customer Engagement budget.
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Editor Highlights: ANA's Programmatic Study, SMBs, and LGBTQ+ Strategies
Pulse December 27, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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New Year, New Goals: How Northwell Health Inspired with Centenarian Resolutions
Behind the Campaign December 27, 2024Learn how Northwell Health partnered with vibrant centenarians to execute a unique campaign that delivered stellar business results and reinforced the brand’s commitment to healthy lifestyles.
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Why Authenticity Is the Glue that Binds Purpose Activities
POVs December 20, 2024The ANA’s purpose guru Ken Beaulieu explained why brand purpose must be anchored in authenticity and provided a few tips for how to do that.
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How MANSCAPED’s CMO Convinced the C-Suite to Invest in Brand Marketing
Soundbites December 18, 2024MANSCAPED CMO Marcelo Kertész shared how he compelled his organization, which had a performance marketing culture, to invest in branding efforts by comparing the revenue of established incumbent companies that invest in brand to their disruptive newcomers.
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Three Ways to Ensure Consumers Actually Want to Watch Your Ads
POVs December 17, 2024In this POV, Matthew Schwartz shares three tips for ensuring your ads are engaging and interesting, citing examples from successful and innovative campaigns by other brands.
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Are Brands Still Relying on Tokenism When Targeting Hispanic Audiences?
Podcast Clips December 16, 2024Jose Villa, president of marketing agency Sensis, discussed tokenism in Hispanic-targeted advertising, including what it looks like and what brands can do to avoid it.
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What Is the Action Plan for Ethical Data Use?
Podcast Clips December 11, 2024With data privacy terms and agreements being fairly opaque and esoteric, it may behoove brand marketers to lean more into data ethics. Jamie Bernard, CEO of Compliant, explained what this might look like in practice.
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How SMB Firms Are Transforming SEO with AI
Money Slides December 10, 2024The ANA shares the results of a global survey of small- and medium-sized businesses to illuminate how these firms are using artificial intelligence in their search marketing efforts (e.g., for ranking and attracting organic traffic), as well as how effective they feel these efforts have been.
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How Marketers at SMBs Ensure They Have the Right Skillsets
Trends and Technology December 2, 2024A skills-based recruitment strategy — rather than strictly relying on education level — is an increasingly popular ingredient for small- and medium-sized businesses (SMBs) that are eager to attract, retain, and grow marketing talent. SMBs can fill in any potential knowledge gaps through training programs that take a long-term approach.
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Five Tips for Creating Compelling Stories with Data Visualization
POVs November 27, 2024These five tips for telling stories via data visualization will have you on your way to transforming abstract numbers and statistics into visual narratives that are intuitive, accessible, and perfect for informing smarter business decisions.
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Ignoring Branding Comes with a Perilous Cost
Podcast Clips November 21, 2024Maggie Gross, head of strategy and brand practice leader at Deloitte Digital, explains why ignoring branding efforts is a lot like ignoring the foundation of a home — if you do it long enough, things will start to fall apart.
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Flooding the Channel with Event Content
Event Recaps November 20, 2024AI technology can automate the conversion of live event content into multiple digital assets, removing friction between live events and follow-up content while enabling organizations to "flood the channels" with thought leadership content efficiently and effectively.
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Jobs-To-Be-Done: Satisfying Your Customers’ Highest Needs
Knowledge Partners November 20, 2024The “jobs-to-be-done” framework for understanding consumer purchase decisions was first coined by scholar Clayton Christensen. In this piece, Brandtrust Founder Daryl Travis outlines what the framework is and how marketers can use it to better understand what motivates consumers.
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Delivering Performance 2024: Charting the Future of Direct Mail in an Omnichannel World
Event Recaps November 20, 2024Despite rising costs and digital alternatives, direct mail remains a vital $37.3 billion marketing channel, with brands investing in innovative approaches to measurement, personalization, and omnichannel integration to drive performance.
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