The Consequences of Never-Ending Growth with Rupen Desai
Rupen Desai, former CMO at Dole and current partner at Una Terra Venture, joined host Mike Berberich to discuss how brands can balance the sustainability of the business with that of the planet. The duo covered how marketers can convince executives to move away from a short-term, quarter-over-quarter mindset and embrace a longer view, how brands can begin to wean themselves off the addiction to business growth at any cost, strategies for convincing younger generations that capitalism can be part of the solution when it comes to climate change, and reasons Rupen has hope for the future.
On "Marketing News You Might Have Missed," Mike and show producer Ryan Dinger discuss a new study that indicates consumers want more positivity from brands and how marketers might respond to this revelation.
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