The Death of the Demographic: Why 18 to 49 Ain't It Anymore with Michael Clinton
Michael Clinton, author of Roar: into the second half of your life, joined host Mike Berberich to discuss the staggering buying power of the 50-plus demographic, outlining how brands are leaving millions in revenue on the table by ignoring this segment. The pair highlighted some reasons why modern marketers are stuck in an outdated perception of demographics, practical tips for changing the mindset around advertising to the 50-plus crowds, and examples of brands that have gotten it right with their messaging and creative.
On "This Week in ANA Magazine," editor Matthew Schwartz was in studio to discuss a new story on trends in loyalty marketing, which is a growing challenge for brands due to consumers being inundated with loyalty offers. The story provides advice for how marketers can bolster their own loyalty marketing efforts with examples from Chipotle, Verizon, and White Castle.
Learn more about ANA training courses by visiting www.ana.net/mtdc.
The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.