Search Marketing Knowledge Center

How to Manage Distinct Brand Assets

ASK Answers February 21, 2025

How do I manage my brand’s distinctive assets, things like colors, fonts, and shapes?

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ANA’s Takeaways from CES 2025

Pulse February 21, 2025

The ANA recently attend the 2025 Consumer Electronics Show, which, for all intents and purposes, is now really the world's largest AI show. This overview highlights the top news and the best, most relevant technology for marketers showcased at the event.

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The Future of Branding Is Going to Blow Your Mind

Podcast Clips February 18, 2025

Fresh off her seeing new technological advancements at CES 2025, Deloitte Digital’s Maggie Gross shared a compelling vision for where she believes branding is headed in the future.

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Marketing News Quiz for February 15, 2025

Marketing News Quiz February 15, 2025

In this week's marketing news quiz: adidas inspires, Duolingo kills its mascot, BuzzFeed wants to fix social media, and more.

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Marketing News Quiz for February 8, 2025

Marketing News Quiz February 8, 2025

In this week's marketing news quiz: The Grammys have their big night, OpenAI launches two new tools, McDonald's brings back a long-lost character, and more.

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Why Your Brand Sucks at Personalization with David Edelman

On Scope February 6, 2025

David Edelman, author and former CMO at Aetna, discussed why the uptake has been so slow for brands investing in personalization efforts, what’s needed to build a best-in-class personalization system, and the five promises brands can make to consumers through personalization.

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The Future of Brands and Media Is Anchored in Retail

Event Recaps February 4, 2025

An in-depth analysis of how retail media is reshaping the marketing landscape, with global spend expected to hit $160 billion in 2025 and account for nearly 25 percent of all U.S. media ad spend by 2028.

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This Is How You Keep Up with Marketing Innovation

Podcast Clips February 3, 2025

Mastercard’s Raja Rajamannar shared his personal tips for how he stays ahead of the breakneck speed of change in marketing, while also discussing how to keep the whole team abreast of what’s happening.

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A Practical Guide to Marketing in the Future with Mastercard’s Raja Rajamannar

On Scope January 30, 2025

Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the show to share tactical tips for how marketing teams can operationally shift their organization’s focus from data to insights and how brands without unlimited budgets can keep up with the breakneck speed of change.

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The Future 100: 2025 Edition

Knowledge Partners January 30, 2025

VML’s eleventh annual “Future 100” report explores a myriad of trends and developments in the industry, with the aim to prepare marketers for the year ahead.

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Interview with ANA CEO Bob Liodice: 2025 Marketing Trends and Insights You Need to Know

Webinar Rewinds January 30, 2025

In this webinar, Bob Liodice, CEO of the Association of National Advertisers (ANA), shared his expert perspectives on the future of marketing, emerging trends, and what changes marketers should be prepared for in the year ahead.

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Fetch Gears Up for Super Bowl Ad Featuring $1.2 Million Giveaway

Marketing News January 28, 2025

The rewards app Fetch is gearing up for its first Super Bowl ad. During the final two minutes of this year's championship game, which takes place February 9 at the Caesars Superdome in New Orleans, Fetch will give away $10,000 to 120 winners — one for every second of the remaining two minutes of regulation game time — and announce the recipients in a first-of-its-kind livestream on the Fetch app. For companies partnering with Fetch, the ad play could help amp up their loyalty marketing efforts.

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Retail Trends Shaping 2025 and Beyond

Event Recaps January 22, 2025

Trends and innovation leader Piers Fawkes examined how AI-driven personalization, immersive physical spaces, and sustainability initiatives are transforming the retail landscape and reshaping consumer experiences.

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Retail Trends Shaping 2025 and Beyond

Conference Session Videos January 22, 2025

In this video, trends and innovation leader Piers Fawkes examined how AI-driven personalization, immersive physical spaces, and sustainability initiatives are transforming the retail landscape and reshaping consumer experiences.

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In-Depth Discussion About Apple iOS 18 Email Impacts

Webinar Rewinds January 22, 2025

This in-depth webinar explored the impacts of Apple iOS 18 on email marketing and revealed transformative features influencing customer email interactions. Topics included categorization, AI, and navigating image size limitations for creative development.

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On Scope: ANA Launches New Podcast for Marketers

Pulse January 20, 2025

Launching in early 2025, On Scope will be the most authoritative marketing podcast available in our industry. Leveraging the resources of the ANA, the show will represent the voice of the marketer and platform the most consequential marketing leaders, giving them an opportunity to share their insights on key topics driving the marketing landscape.

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Marketing News Quiz for January 18, 2025

Marketing News Quiz January 18, 2025

In this week's marketing news quiz: Brands help those fighting wildfires near a major U.S. city, employee engagement drops, Gronk goes digital for Avocados From Mexico, and more.

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Finding Advertising’s Anchor in the Storm: Ahoy, TV

Leading Edge January 15, 2025

None of us are strangers to turbulence. Today’s advertisers face real or perceived challenges in a time marked by unpredictable stock market fluctuations and an increasingly polarized political climate. The market volatility, driven by inflationary pressures, interest rate adjustments, and global economic uncertainties, is rippling across industries, making it tricky for companies to forecast and confidently allocate their advertising budgets. There’s a delicate balance between maintaining brand visibility and managing financial risks. It’s natural to go looking for an anchor.

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Unveiling CES 2025

Webinar Rewinds January 15, 2025

Now an annual tradition, the webinar provided a virtual recap of the Consumer Electronics Show (CES). Speakers unpacked the latest tech innovations for marketers and consumers, as well as the brands, from the world's largest consumer electronics show.

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Humans and Machines: Why Brands Are Going Back to Real-Life Connections and Creativity

Leading Edge January 14, 2025

There’s something undeniable about real-life experiences. In my role at Wanderlab, I’ve watched the shift firsthand. More and more, brands are realizing that while digital platforms are vital, it’s the tactile, human connection that leaves a lasting impression. After years of digital-first communication — especially during the pandemic — people are craving something deeper, something real. And brands are taking note.

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