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  • How Brands Bolster Their Product Placement Strategy

     Trends and Technology   November 15, 2024  

    The rise of streaming TV is opening up new opportunities for product placement for marketers eager to distinguish their products with consumers. But the execution has become much more complex, as successful product placement efforts require a strategic collaboration among brands, vendors, and content creators to ensure the product fits seamlessly within the narrative.

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  • Four Ways Marketers Can Reduce Carbon Emissions in Media Buying

     POVs   November 15, 2024  

    While many brands talk a big game about sustainability, the ad industry remains a major contributor to rising carbon emissions. But with these tips, based on research from the ANA and Scope3, marketers can start putting their money where their mouth is on sustainability.

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  • Are Marketers Investing Too Much Too Soon with AI?

     Podcast Clips   November 15, 2024  

    Kara Buckner, president and chief strategy officer, says that, although it’s understandable to be excited about the potential of AI, marketers would also be wise to be cautious about diving in headlong.

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  • After Transforming Advertising, AI Is Coming for Marketing

     Leading Edge   November 1, 2024  

    Over the past decade, artificial intelligence (AI) has revolutionized the way advertisers manage advertising campaigns. Platforms like Meta and Google have deeply integrated AI into their systems, automating the once-tedious processes of ad targeting, creative testing, and bid optimization. This transformation has enabled advertisers to scale campaigns with minimal manual input, maximizing performance while reducing operational burdens.

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  • Musings from the Main Stage

     Pulse   October 31, 2024  

    Below are key insights and action steps from the industry’s signature conference, ANA's 2024 Masters of Marketing Conference.

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  • Put Google AI to Work for Your Business

     CMO Content   October 31, 2024  

    In this new era of AI and unprecedented change, CMOs are navigating uncharted territories, essentially becoming “Change Management Officers.” Learn how early adopters stand to gain a significant competitive advantage as AI is poised to enhance the entire advertising lifecycle across measurement, media, and creative.

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  • Building the Business Case for Creative Disruption

     Event Recaps   October 25, 2024  

    This session featured an overview of the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.

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  • Fearless Marketing Drives Growth for a Brand Disruptor

     Event Recaps   October 25, 2024  

    Ryan Meega, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.

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  • Building the Business Case for Creative Disruption

     Conference Highlights   October 25, 2024  

    Creative disruption is sustained by brand-led growth, meaningful storytelling and an innovative culture.

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  • Building the Business Case for Creative Disruption

     Conference Session Videos   October 25, 2024  

    In this video, get the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.

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  • Fearless Marketing Drives Growth for a Brand Disruptor

     Conference Session Videos   October 25, 2024  

    In this video, Ryan Meega, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.

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  • Human-Centered Leadership Elevates Business Transformation

     Conference Highlights   October 24, 2024  

    For Mars, community co-creation is critical to brand innovation and growth.

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  • Human-Centered Leadership Elevates Business Transformation

     Conference Highlights   October 24, 2024  

    In this video, learn about Mars' journey to create brand worlds for the future that leverage cutting-edge technology to build relationships with fans and communities; utilize personalization at scale creating experiences no dead-ends; and use generative AI and data-driven tools to win the consumer journey.

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  • You’re Innovating Wrong

     POVs   October 22, 2024  

    Your approach to innovation is wrong. Luckily, Marketing Futures host Mike Berberich is here to provide strategic tips for how businesses can innovate in a more focused, structured way — ultimately leading to more success.

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  • Advertising Week New York 2024: Key Takeaways from a Future-Focused Industry Gathering

     Pulse   October 21, 2024  

    Advertising Week New York (AWNY) 2024 once again brought together the brightest minds in advertising, media, and technology to discuss the trends shaping the future of marketing. From the surge in connected TV (CTV) to the challenges of misinformation and the increasing role of artificial intelligence (AI), this year's event tackled critical issues affecting advertisers and brands today.

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  • Editor Highlights: Shopper Journeys, In-House Agencies, & ABM

     Pulse   October 11, 2024  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • Harnessing the Power of Metadata for AI-Generated Content

     Leading Edge   October 10, 2024  

    In the era of generative AI (gen AI), marketers face an unprecedented challenge: how to harness the power of AI to create compelling and effective content at scale. The exponential growth of gen AI content has created a content supply chain that is vast, complex, and ever evolving. To navigate this new landscape, marketers must develop a deep understanding of the metadata (the data that describes the content) that underpins AI-generated content.

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  • Mastering the Convergence of Marketing, Media, and Commerce

     Event Recaps   October 10, 2024  

    At an October 2024 ANA 1-Day Conference, the audience learned about how Mondelēz is adapting to the new marketing landscape from the organization’s global VP and head of digital commerce, Jie Cheng.

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  • Cracking the Code on Sports Advertising: Sports Radio's Latest Advertiser Impact Study

     Webinar Rewinds   October 10, 2024  

    In this webinar, learn about a study of the sports fandom recently commissioned by Audacy to delve into the impact for advertisers interested in reaching sports fans.

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  • Can Xerox Duplicate Its Success for a Post-Digital Age?

     B2B   October 9, 2024  

    Deena LaMarque Piquion, who recently took charge as chief growth and disruption officer at Xerox, is working more closely with the company's go-to-market teams and taking a decidedly consumer-ish approach to reaching customers and prospects.

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