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Marketing News Quiz for December 21, 2024
Marketing News Quiz December 21, 2024In this week's marketing news quiz: TikTok goes to Washington, Pepsi comes for Christmas, what consumers think of AI ads, and more.
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How Quantum Computing Will Transform Marketing Forever
POVs December 19, 2024Learn how the emerging field of quantum computing could revolutionize data processing and predictive analytics in marketing, offering unprecedented capabilities for understanding consumer behavior and personalization.
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Is Generative AI the Key to Unlocking B2B Personalization?
B2B December 18, 2024Kyall Mai, SVP and chief innovation officer at Esquire Bank, says the overriding challenge for B2B marketers seeking resources is demonstrating to the C-suite that they are capable of simultaneously generating revenue and developing a personalized communications strategy for customers and prospects.
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Engage to Earn Is Everything in Marketing
Leading Edge December 17, 2024The contemporary expression of the “Marketing is everything. And everything is marketing” mantra can be found in a high-growth but often underappreciated sector of marketing: Engage to Earn.
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Three Ways to Ensure Consumers Actually Want to Watch Your Ads
POVs December 17, 2024In this POV, Matthew Schwartz shares three tips for ensuring your ads are engaging and interesting, citing examples from successful and innovative campaigns by other brands.
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Exclusive Ad Experiences Are Limiting Your Audience
Leading Edge December 16, 2024Truly creative ad formats live in the shadows, limited not by demand or interest but because they don’t scale. There are countless examples of remarkable ad experiences built by publishers or platforms that engage and captivate audiences with custom content or formats. But here’s the thing: Their reach is often limited — not because of a lack of interest — but because companies are trying to keep them as proprietary products.
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The Cool Ways Brands Have Used AI and VR/AR
Pulse December 2, 2024Innovative technology can truly change the way people experience their lives, whether it’s because they can Zoom with a family member or coworker or sort through large amounts of data more quickly to understand a demographic and its needs better.
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Nudge Theory: How Brands Can Empower Customers Through Behavioral Science
Knowledge Partners November 22, 2024A comprehensive examination of how brands can use behavioral science and nudge theory to ethically influence customer behavior while preserving freedom of choice, featuring practical applications and case studies that demonstrate the power of small environmental changes to drive significant behavioral outcomes.
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How Brands Bolster Their Product Placement Strategy
Trends and Technology November 15, 2024The rise of streaming TV is opening up new opportunities for product placement for marketers eager to distinguish their products with consumers. But the execution has become much more complex, as successful product placement efforts require a strategic collaboration among brands, vendors, and content creators to ensure the product fits seamlessly within the narrative.
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Four Ways Marketers Can Reduce Carbon Emissions in Media Buying
POVs November 15, 2024While many brands talk a big game about sustainability, the ad industry remains a major contributor to rising carbon emissions. But with these tips, based on research from the ANA and Scope3, marketers can start putting their money where their mouth is on sustainability.
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Are Marketers Investing Too Much Too Soon with AI?
Podcast Clips November 15, 2024Kara Buckner, president and chief strategy officer, says that, although it’s understandable to be excited about the potential of AI, marketers would also be wise to be cautious about diving in headlong.
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Risk and Reward: Navigating AI Compliance and Risk Allocation in Advertising
Event Recaps November 12, 2024Global investment in AI for advertising is rapidly growing, projected from $8.6 billion in 2024 to $81.6 billion by 2033, requiring advertisers to balance innovation with compliance and risk management.
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After Transforming Advertising, AI Is Coming for Marketing
Leading Edge November 1, 2024Over the past decade, artificial intelligence (AI) has revolutionized the way advertisers manage advertising campaigns. Platforms like Meta and Google have deeply integrated AI into their systems, automating the once-tedious processes of ad targeting, creative testing, and bid optimization. This transformation has enabled advertisers to scale campaigns with minimal manual input, maximizing performance while reducing operational burdens.
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Musings from the Main Stage
Pulse October 31, 2024Below are key insights and action steps from the industry’s signature conference, ANA's 2024 Masters of Marketing Conference.
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Put Google AI to Work for Your Business
CMO Content October 31, 2024In this new era of AI and unprecedented change, CMOs are navigating uncharted territories, essentially becoming “Change Management Officers.” Learn how early adopters stand to gain a significant competitive advantage as AI is poised to enhance the entire advertising lifecycle across measurement, media, and creative.
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Building the Business Case for Creative Disruption
Event Recaps October 25, 2024This session featured an overview of the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.
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Fearless Marketing Drives Growth for a Brand Disruptor
Event Recaps October 25, 2024Ryan Meegan, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.
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Building the Business Case for Creative Disruption
Conference Highlights October 25, 2024Creative disruption is sustained by brand-led growth, meaningful storytelling and an innovative culture.
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Building the Business Case for Creative Disruption
Conference Session Videos October 25, 2024In this video, get the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.
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Fearless Marketing Drives Growth for a Brand Disruptor
Conference Session Videos October 25, 2024In this video, Ryan Meegan, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.
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