Search Marketing Knowledge Center

Advertising Ethics in the Age of AI

B2C July 19, 2024

Committing to ethical data and marketing practices can earn consumer trust — a commodity that's in short supply. The ANA's newly released Ethics Code of Marketing provides principles, best practices, and resources for making ethical decisions across six areas of marketing and advertising, including data privacy and artificial intelligence.

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SAP Riffs on the Day’s News with AI-Generated Images

B2 Awards July 18, 2024

SAP leveraged AI image-generation to accelerate the creative cycle, allowing it to pitch its technology to mid-size companies.

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Editor Highlights: AI, Diverse Suppliers, and the Full-Funnel Journey

Pulse July 17, 2024

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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AI Marketing and Ethics Issues: Bias, Privacy, Transparency, and More

ASK Answers July 17, 2024

What ethical risks and issues come along with using AI (Artificial Intelligence) in marketing?

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Marketing News Quiz for July 13, 2024

Marketing News Quiz July 13, 2024

In this week's marketing news quiz: A leisurely experience from Taco Bell, how changing technology will affect the U.S. presidential election, the app of a quick-service restaurant assisting Houstonians, and more.

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Will There Be a Next Generation of Marketers?

B2C July 12, 2024

Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.

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As Marketers Experiment with Gen AI, New Applications Emerge

Industry Insights July 11, 2024

The emergence of generative AI is the defining feature of 2023 and 2024, in both a broad cultural context as well as within the world of data-driven marketing. Initially, like many other trends, marketers gravitated towards gen AI’s most apparent initial applications — copywriting, research, and image generation. But as this year unfolded, a shift occurred. Marketers began to recognize and harness less obvious applications of gen AI, marking a significant evolution that we can expect to carry forward.

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AI and Generative AI in Marketing

ASK Answers July 11, 2024

How has the rapid development of artificial intelligence, especially generative AI, affected marketing and brands?

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AI Is Great, But What Does It Mean I Have to Actually Do as a CMO?

Industry Insights July 10, 2024

You would need to have been on Mars to avoid the onslaught of news stories and startup launches in the AI space, but there remains a paucity of good perspective on the implications for marketing. Technology has become an extension of humans for many years starting with the personal computer evolving to the www and then the smartphone. AI is no different but arguably represents a more fundamental and tectonic shift as it is not purely behavioral, it is a new form of intelligence, meaning limitless applications.

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AI Draws New Opportunities for Advertising Design

B2C July 10, 2024

Generative artificial intelligence (AI) is rapidly changing how marketers conceptualize, craft, and distribute advertising creative. But as they integrate AI with their ad design, marketers need to be aware of several potential stumbling blocks.

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Customer Loyalty in Shared Mobility Situations: Spain

Knowledge Partners July 9, 2024

A study of user behavior in the shared mobility (i.e., vehicle sharing) market in Spain, including user preferences, loyalty, frequency of use, average ticket, and other relevant indicators.

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The Olympics: A Real-Time Celebration of Unity and Excellence

Industry Insights July 8, 2024

In a world that seems more divided than ever, there is one event that stands as a beacon of unity and excitement — the Olympics. For brands, it represents the most compelling branding opportunity a brand can want.

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Lenovo Leans on AI to Amplify a Key Message

B2B July 8, 2024

Lenovo recruited award-winning actor and entrepreneur Queen Latifah to be the face of a marketing campaign supporting women- and minority-owned businesses, with assistance from generative artificial intelligence.

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How EY Used AI to Create the “Face of the Future”

B2 Awards July 6, 2024

The Face of the Future campaign generated significant increased brand awareness for EY for AI services. EY-branded search volume (share of search) for AI-related terms moved from seventh position to second versus competitors.

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Navigating the Complicated Relationship Between Social Media Users, Platforms, and Marketers

Industry Insights July 5, 2024

People reducing their social media usage is the most recent trend in the ongoing complex – and often convoluted – relationship between social media users, platforms and marketers. Yet the majority of those on social media aren’t deactivating their accounts or deleting them entirely, they’re just starting to use social media differently.

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What’s on Retailers’ Minds? Chromecast and Outcomes-Based Buying

Industry Insights July 3, 2024

Retail media grew beyond all other ad spending segments in 2023, and there have been reports seemingly every month on how it’s exploding in 2024. Most recently, eMarketer pointed to retail media taking share from linear TV spend, bolstering the growth of CTV. Global retail media ad spending is expected to more than double from $114.18 billion in 2023 to $233.89 billion in 2027, according to the eMarketer report. Retail media will soon represent a larger percentage of digital advertising spending, growing from 18.9 percent of that segment in 2023 to 25.7 percent in 2027.

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Event and Experiential Marketing

ASK Answers July 2, 2024

What are current trends and best practices for event and experiential marketing?

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From Awareness to Action: Disability Representation in Advertising

Knowledge Partners July 1, 2024

Despite the significant presence of individuals with disabilities in the U.S., their media representation remains limited. System1’s report, Feeling Seen USA, found that 31 percent of analyzed ads included people with disabilities, showing some progress in embracing diversity, equity, and inclusion.

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Progressive Marketers Are Tracking a New Metric: Share of Model

Knowledge Partners July 1, 2024

Jellyfish’s Jack Smyth explains why he believes measuring large language models’ perception of brands will become as essential as SEO, with all future campaigns tested on AI models.

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