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On Scope: ANA Launches New Podcast for Marketers
Pulse January 20, 2025Launching in early 2025, On Scope will be the most authoritative marketing podcast available in our industry. Leveraging the resources of the ANA, the show will represent the voice of the marketer and platform the most consequential marketing leaders, giving them an opportunity to share their insights on key topics driving the marketing landscape.
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Marketing News Quiz for January 18, 2025
Marketing News Quiz January 18, 2025In this week's marketing news quiz: Brands help those fighting wildfires near a major U.S. city, employee engagement drops, Gronk goes digital for Avocados From Mexico, and more.
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Finding Advertising’s Anchor in the Storm: Ahoy, TV
Leading Edge January 15, 2025None of us are strangers to turbulence. Today’s advertisers face real or perceived challenges in a time marked by unpredictable stock market fluctuations and an increasingly polarized political climate. The market volatility, driven by inflationary pressures, interest rate adjustments, and global economic uncertainties, is rippling across industries, making it tricky for companies to forecast and confidently allocate their advertising budgets. There’s a delicate balance between maintaining brand visibility and managing financial risks. It’s natural to go looking for an anchor.
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Humans and Machines: Why Brands Are Going Back to Real-Life Connections and Creativity
Leading Edge January 14, 2025There’s something undeniable about real-life experiences. In my role at Wanderlab, I’ve watched the shift firsthand. More and more, brands are realizing that while digital platforms are vital, it’s the tactile, human connection that leaves a lasting impression. After years of digital-first communication — especially during the pandemic — people are craving something deeper, something real. And brands are taking note.
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Artificial Intelligence and Algorithmic Pricing: The Rise of the Machines Raises Real Antitrust Risk
Webinar Rewinds January 14, 2025In this webinar, learn about the potential risks that companies embracing AI and algorithmic pricing technologies face today, and look ahead to potential future risks as the U.S. and antitrust enforcement agencies continue to monitor the potential effects of the rapidly evolving AI landscape on competition.
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Creative Optimization Is All About Orchestration and Relevance
Leading Edge January 13, 2025Ad tech is ever-changing, a truth proven out by the short lifespan of some of its central terms. We have moved on from several integral shorthand phrases that found their way out of favor – like "online behavioral data” and "data management platform." More recently, we’ve seen the deprecation of platforms like Amazon Ad Server and Oracle Advertising. Meanwhile, there’s another term, enduring since the early days, that now flirts with obsolescence. That phrase is "dynamic creative optimization” which is too limited to describe its real meaning, and its critical importance for the current moment.
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2025 Marketing Trends and Predictions
ASK Answers January 9, 2025What does the year ahead look like for marketing and consumers?
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Consumer Trends in 2025
ASK Answers January 9, 2025How might consumers feel, shop, and behave in 2025?
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What Makes a Winning B2 Award Entry?
Webinar Rewinds January 9, 2025In this webinar, take a deep dive into the secrets behind a winning ANA B2 Award entry. Gain insider knowledge on crafting standout submissions, featuring valuable insights from both past award winners and seasoned B2 Award jurors.
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Happy New Year! 2025 B2B Digital Marketing Predictions and Resolutions with Professor Lou Cohen
Webinar Rewinds January 8, 2025In this webinar, Lou Cohen, professor and EY’s Americas Digital Marketing and Demand Generation Leader, discussed what lies ahead for B2B marketers in 2025. He made predictions about what’s to come, discussed his views on the concerns we share, and talked about resolutions to ensure a successful 2025.
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We Came To Play: Opening Disney's Magic to Black Families
Multicultural Excellence Awards January 6, 2025The Walt Disney Company, partnering with Cashmere Agency, launched "We Came To Play," a groundbreaking campaign that redefined Disney magic through the lens of Black culture, aiming to break down invisible barriers and invite Black families to experience Disney Parks and Cruise Line adventures.
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The Verse: Celebrating Hip-Hop's 50th Anniversary Through Virtual Innovation
Multicultural Excellence Awards January 6, 2025In partnership with IW Group, Jack Daniel's Tennessee Honey created The Verse— an innovative AI-powered VR world that celebrated hip-hop's 50th anniversary by blending artistic expression with cutting-edge technology, featuring virtual galleries, interactive experiences, and an exclusive AI-powered concert.
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Opening Homes, Opening Hearts: MEO's Improbable Housemates Initiative
Multicultural Excellence Awards January 6, 2025MEO, collaborating with Dentsu Creative Iberia, transformed a traditional Christmas campaign into a revolutionary solution addressing two of Portugal's pressing social issues: elderly loneliness and student housing scarcity, by creating an innovative platform that connects seniors who have spare rooms with students needing affordable accommodation.
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Ponle Tu Extra: Celebrating Latino Heritage Through Food and Art
Multicultural Excellence Awards January 6, 2025Whataburger and FPO Marketing created "Ponle Tu Extra," a Hispanic Heritage Month campaign that celebrated Latino creativity through custom food orders and artistic expression, featuring an original music video and a series of artist spotlights called "Latinos Extraordinarios."
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Life's Better: Redefining Insurance for a New Generation
Multicultural Excellence Awards January 6, 2025American Family Insurance partnered with Elite Media to transform its century-old brand image through the "Life's Better" campaign, leveraging distinctive visual branding to connect with younger, multicultural audiences while competing against industry giants with significantly larger budgets.
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Lexus Redefines Luxury for Asian Multigenerational Families
Multicultural Excellence Awards January 6, 2025Lexus partnered with IW Group to launch its first-ever TX three-row luxury SUV with a culturally nuanced campaign targeting Asian multigenerational families, resulting in exceptional market share and awareness among Asian consumers.
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Eight Indicators of a Need for MarTech Operationalization
Training Takeaways January 2, 2025Learn how to recognize when greater operationalization is demanded by your MarTech stack.
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Facilitating Insightful Focus Groups
Tools January 1, 2025This guide provides practical advice for conducting insightful focus group sessions.
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Product Roadmap Template
Tools January 1, 2025A template to analyze market needs, trends, products, and technology required to produce new products.
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Email Marketing Benchmark Report
Tools January 1, 2025In a January 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing email marketing success in the upcoming year.
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