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Brands for Good: Four Brands’ Commitment to Sustainability
Pulse December 20, 2024Often when brands think about creating a positive impact on society, many first look toward sustainability issues like waste, pollution, and energy use. And while those are important, there are many other areas of society that need support and awareness, such as desertification, wildlife preservation, homelessness, and sea life environments.
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Supporting the LGBTQ+ Community Won't Damage Your Brand
Leading Edge December 19, 2024The results of the U.S. Presidential elections have caused a great deal of angst and fear among LGBTQ+ and other marginalized groups in society. And with good reason – FBI data shows that hate crimes rose by 20 percent during the last Trump administration.
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Navigating Purpose Through the Next Four Years and Beyond
Leading Edge December 18, 2024In a world grappling with uncertainty, purpose offers leaders a way forward — guiding business decisions and influencing how their brands engage with society at large. In the next four years, purpose can serve as a rallying point, motivating brands to rise above the moment’s challenges and envision a more connected, hopeful future.
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How Nonprofits Can Entice Corporate Partners to the Cause
Social Impact December 16, 2024The decline in corporate partnerships with nonprofits raises major questions for marketers: What are the challenges and barriers to forging mutually beneficial partnerships? How can negotiations be simplified? And do guaranteed partnership minimums need to be discarded? Answering those questions will be crucial for nonprofits that want to stay solvent, cultivate deeper relationships with donors, and boost their visibility.
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Advancing Diversity and Inclusion in STEAM
Beyond Profit Podcast December 10, 2024In this episode of Beyond Profit, Jordan Weiss joins host Ken Beaulieu to discuss the essence of his magazine Diversity in Action and how it has shaped his personal view of diversity, his assessment of the building backlash over DEI, and how he will continue to champion diversity at every turn.
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Giving and Growing: How the Industry Is Leading the Communities We Serve Together
Leading Edge December 4, 2024After years of collaborating with the ANA on what has now become its 350-member strong Brand Purpose Committee, I was honored to accept a co-chair last year alongside Dan Grimm, distinguished executive-in-residence at Rutgers Institute for Corporate Social Innovation. In these roles, we work closely with tireless ANA EVP Ken Beaulieu and director Alicia Osgood, to ensure committee members are learning and growing their organizations as well as the industry and communities we serve together.
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A New Campaign from WWF Is Hard to Watch — That's the Point
Social Impact November 25, 2024WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.
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Tapping into Culture to Build Strong Brand Equity
Event Recaps November 20, 2024U.S. Bank shared three case studies underscoring the business and social impact of its Access Commitment program — an initiative leveraging culture and social justice to drive positive change and fuel business growth.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Event Recaps November 19, 2024Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. Through campaigns like Glenlivet's Diwali celebration and Malibu's Latino-focused campaign, the company highlighted cultural sensitivity and the importance of authenticity in connecting with diverse communities.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Conference Session Videos November 19, 2024In this video, Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. The company has worked to highlight cultural sensitivity and the importance of authenticity in connecting with diverse communities.
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The American Parkinson’s Disease Association Shares the Impact of Partnership with Havas Lynx
Event Recaps November 19, 2024During a session at an ANA Brand Purpose committee meeting, The American Parkinson’s Disease Association shared the impact of its purposeful partnership with Havas Lynx New York.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds November 14, 2024In this town hall session, speakers provided a post-election analysis with a focus on the outcomes and their impact on the nonprofit sector. With the election behind us, understanding the new political landscape and its implications is crucial for nonprofit leaders and stakeholders.
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Veterans Organizations Are Embracing an Integrated Marketing Strategy
Social Impact November 11, 2024Americans donate more than $2.5 billion annually to military-related groups, but the number of such organizations has ballooned to more than 45,000, many offering specialized services ranging from yoga to equine therapy.
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What Nonprofits Can Do to Prepare for 2025 and Beyond
Social Impact October 30, 2024While the near-term economic outlook is encouraging, nonprofits need to adapt to dramatic changes in the charitable giving landscape as well as the rising challenges presented by artificial intelligence.
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Doing Good with Others for Others
Beyond Profit Podcast October 29, 2024In this episode of Beyond Profit, Deb Macfarlan Enright, founder of The Macfarlan Group, joins host Ken Beaulieu to discuss her work with social impact leaders, the importance of board leadership, how organizations can make a meaningful difference, and much more.
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Empowering Authentically and Shifting Public Perceptions
Pulse October 29, 2024Kandi Pickard is the President and CEO, Michelle Sagan is the Director of Communications & Marketing, and Kayla McKeon is the Manager of Grassroots Advocacy at the National Down Syndrome Society (NDSS). They will be speakers at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA Director of Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Kandi, Michelle, and Kayla for a pre-conference interview in which they discussed how to advance representation and shift public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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Political Advertisers Have an Untapped Opportunity in Context and Creative
Leading Edge October 28, 2024Political ads play a unique role in the media landscape. Every few years, an infusion of political messaging joins the more typical rotation of retail, auto, health and financial services ads. The political messages are more serious, the timing is more urgent, and the outcomes are extremely consequential.
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Transformative Impact: Unleashing Brand Power for Global Change
Conference Highlights October 25, 2024ETS expanded its social impact through purpose-driven rebranding.
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Transformative Impact: Unleashing Brand Power for Global Change
Conference Session Videos October 25, 2024In an era where global challenges demand innovative solutions, brands with purpose can drive meaningful change. In this video, explore how ETS leveraged a storied reputation to amplify its social impact.
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Reaching Persuadable Voters During Campaign Crunch Time
Leading Edge October 24, 2024The media channels that have already experienced the heaviest levels of political use to date may be over-saturated, facing inventory pressures, or too expensive to be used efficiently from now until Election Day. And, if a campaign's ads need to run in swing states that are the primary focus of most political advertising this year, the situation becomes even more dire.
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