Search Marketing Knowledge Center

Leveraging Data to Identify and Connect with Potential Donors

Industry Insights July 2, 2024

Data has incredible potential for identifying and connecting with potential donors. When used effectively, data can help nonprofits level up their fundraising campaigns, build meaningful relationships, and drive long-term support. It’s a win-win-win.

view

Little Guys Making a Big Impact

Social Impact July 1, 2024

Through sustainable business practices, nonprofit partnerships, and community involvement, three small, determined outdoor apparel companies in New Hampshire — Minus33, Burgeon Outdoor, and Terracea — are staking their claim in a robust and competitive market.

view

Ecologi Measures Commuter Emissions to Drive Adoption of its Carbon Removal

B2 Awards July 1, 2024

Ecologi's “Covent Carbon Capture” campaign turned London’s Bow Street into a gamified carbon emissions “leaderboard” by measuring each cars’ carbon emissions in order to drive awareness of its carbon removal technology.

view

How PwC Bridged the Trust Gap in Business Leadership

B2 Awards June 30, 2024

PwC's Trust Leadership Institute engages business executives to bridge the trust gap and enhance their leadership skills through immersive programs, fostering relationships and commitment to long-term success.

view

Dairy Farmers of Wisconsin Creates Cheese State University to Commune and Educate the Cheese Industry

B2 Awards June 30, 2024

Dairy Famers of Wisconsin created Cheese State University — an advanced education program forging a community of highly motivated cheese professionals — to create mastery and connect with peers.

view

Ecolab Launched a B2B Campaign to Fight Climate Change

B2 Awards June 29, 2024

By fostering one-on-one connections with CEOs, Ecolab emerged as a trusted advisor with credibility and expertise on a complex topic. Custom content was amplified through a variety of publications, which also helped these businesses understand the benefits and opportunities of better water management.

view

How Ancestry Broke Down Barriers and United Long-Lost Relatives

Behind the Campaign June 28, 2024

Find out how genealogy service ancestry used its resources to assist African Americans in breaking down record-keeping barriers to discover more about where they came from.

view

Best Practices for Portraying People with Disabilities in Advertising

ASK Answers June 26, 2024

How are brands depicting and including individuals with disabilities in their communications?

view

Increasing Interest in Diverse-Owned and Targeted Media

Beyond Profit Podcast June 25, 2024

The overall share of ad spend allocated to diverse-owned and targeted media is a miniscule 1.4 percent. What are the issues at play? How does the industry drive positive change? In this episode of Beyond Profit, host Ken Beaulieu seeks answers to those questions and more with Justin Barton and Jenn Chen.

view

What’s The Secret to Building Successful Customer Relationships?

Podcast Clips June 25, 2024

Jen Leitman, CMO at OverDrive, discusses the four keys she believes are absolutely necessary for your brand to build strong relationships with its customers.

view

Conservation Fundraising Meets the Era of AI

Social Impact June 24, 2024

Though the fundraising environment is challenging for nonprofits, many environmental organizations have embraced new strategies and tools that help them forge the strong donor relationships necessary to bring in funds to pursue their important work.

view

Spreading Reading Happiness Through Innovation

Beyond Profit Podcast June 18, 2024

In this episode of Beyond Profit CMO Jen Leitman joins host Ken Beaulieu to discuss OverDrive’s mission to create reading happiness throughout the world, the company’s purposeful marketing efforts and partnerships, its commitment to innovation, and how its operating as a force for good.

view

Digital Accessibility

ASK Answers June 18, 2024

How can brands make their websites and digital content more accessible?

view

Partners for Purpose

Social Impact June 17, 2024

Partnering with nonprofits can be a powerful way for companies to promote their brand purpose. But getting it right is the hard part. Ensuring the partnership is authentic is just one way for brands to better collaborate with nonprofits.

view

Solving the Purpose Measurement Puzzle

POVs June 7, 2024

Beyond Profit host Ken Beaulieu shares some tips for solving the purpose measurement puzzle, including some suggestions for metrics your organization might consider.

view

Purpose: From Performative Gestures to Strategic Value Creation

Industry Insights June 4, 2024

Marketing strategist Anne Bahr Thompson examines the evolving nature of brand purpose, and the industry’s current sentiment around it.

view

Empowering Women to Create Impact

Beyond Profit Podcast May 28, 2024

In this episode of Beyond Profit, Wendy Steele joins host Ken Beaulieu to discuss the Impact100, which unites and empowers women to impact their communities through the power of collective generosity, and her life’s mission to leave the world a little better than she found it.

view

Science Proves Giving Back Actually Makes Humans Happier

Podcast Clips May 28, 2024

Wendy Steele, founder of Impact100, discussed an interesting phenomenon related to giving back: When humans do it, their biology changes in a way that actually makes them happier, more compassionate, and more creative.

view

Frito-Lay Celebrates Women’s Soccer Icons

In-House Excellence Awards May 27, 2024

Frito-Lay's Women’s World Cup campaign celebrated the greatness of women’s soccer to inspire a new generation and demonstrate how Frito-Lay snacks can elevate any sports-viewing experience. It focused on a new TV commercial, bringing together an inspiring cast of current and past icons in women’s soccer.

view