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This Nonprofit Celebrated International Women’s Day
In-House Excellence Awards May 19, 2024CARE’s International Women’s Day campaign "Women Know How," celebrated fearless leaders and changemakers. Featuring a flagship video, top media placements like the <em>Today Show</em>, a speaker series, and a first-ever activation of social media influencers, CARE’s campaign spread powerful content across channels.
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Company Heritage as the Seedbed of Brand Purpose
Industry Insights May 16, 2024Even for organizations that are principled and well-intentioned, landing on the right brand purpose to adopt is a significant challenge, carrying with it the potentially disastrous risk of coming off as a hapless poseur, or worse, a cynical opportunist trying to lucratively curry favor with earnest consumers.
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Aflac Scores Points with Women During March Madness
In-House Excellence Awards May 16, 2024After a report detailed inequities between the men’s and women’s March Madness basketball tournaments, Aflac collaborated with coach Dawn Staley to draw attention to significant equity issues in women's college sports while highlighting how Aflac helps close these gaps.
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Data Privacy Laws and Their Implications for Nonprofits
Event Recaps May 14, 2024During a session held at the ANA’s May 2024 Nonprofit Growth Summit, the audience received an update on the implications of current and future data privacy legislation for nonprofits from a panel of experts in the fields of law, technology, data management, and nonprofit advocacy.
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Why Purpose Is a Competitive Advantage
POVs May 10, 2024<em>Beyond Profit</em> podcast host Ken Beaulieu shared a few reasons why business leaders and shareholders would welcome the competitive advantages that brand purpose can deliver.
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Why is the Brand Purpose Creative Brief Not a Standard Marketing Practice?
Podcast Clips May 10, 2024Why does nobody in the industry talk about the importance of a brand purpose creative brief? Hope Freedman, a purpose and brand marketing expert, weighed in and shared some insights about how one might approach writing one.
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Seven Principles to Guide Cannabis Advertising
Event Recaps May 9, 2024At a May 2024 meeting of the ANA’s Ethics Policy Committee, the Cannabis Media Council shared its mission and the seven principles that it has crafted to guide cannabis advertising and advocacy on behalf of that advertising.
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10 Tips to Help Nonprofits Become More Nimble Fundraisers and Marketers
Event Recaps May 9, 2024During a session held at a May 2024 meeting of the ANA’s Nonprofit Organization Committee, audience members received recommendations on the use of technology and audience targeting (among other topics) from Jeffery Owens, territorial director of marketing at The Salvation Army USA, Western Territory.
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The Importance of a Brand Purpose Creative Brief
Beyond Profit Podcast May 7, 2024In this episode of <em>Beyond Profit</em>, purpose and brand marketing expert Hope Freedman joins host Ken Beaulieu to provide her perspective on the brand purpose creative brief and how it can make a positive difference in marketing and advertising.
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Intersectionality in Marketing
Industry Insights May 7, 2024Understanding intersectionality can benefit and elevate strategy and communications from shallow, performative marketing to meaningful brand impact.
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Reassessing Purpose as Society’s Expectations for Business Rise
Knowledge Partners May 1, 2024The Internationalist and ANA’s Center for Brand Purpose conducted a survey in February 2024 that asked respondents ten questions about their sentiments on the evolution of purpose in a tumultuous year. These results help shape action taken as part of the Marketing Makes a World of Difference initiative.
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Brands and Mental Health
ASK Answers May 1, 2024How can brands support consumer and employee mental health and wellness?
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We’re Not (Always) the Main Character
Event Recaps April 30, 2024Jen Leitman, CMO at OverDrive, discussed how to cast your purpose into brand storytelling as the main character.
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Plan International Battles Gender Stereotypes Online
Event Recaps April 30, 2024During a session at an ANA one-day conference focused on brand purpose, Plan International described how it has striven to combat superficial female stereotypes.
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Nonprofits Are Jumping on the AI Bandwagon
Social Impact April 29, 2024A majority of nonprofits say they now use some type of AI, but they seek more dialogue and understanding about the burgeoning technology's limitations.
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ParkinSex: An Inclusive Guide for People with Parkinson’s Disease
REGGIE Awards April 28, 2024Parkinson’s disease is a nervous system disorder with one of the highest rates of sexual dysfunction. But sexual wellness is rarely discussed in the Parkinson’s community.
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Nonprofit Fundraising
ASK Answers April 26, 2024How can nonprofits successfully raise funds for their organization?
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Dove Dares Parents to Help Their Daughters Embrace Body Confidence
REGGIE Awards April 26, 2024With Dove’s campaign, “Dare to Be Truly You,” the brand inspired a trusting, open dialogue between kids and parents to discuss beauty and self-esteem topics through experiential events, in-store education, and social extensions of the card game that Dove designed to accompany the campaign.
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Marketers' Attitudes Toward Brand Purpose
Money Slides April 24, 2024Deborah Malone of The Internationalist shares survey data that illuminates the relative importance that marketers assign to brand purpose and the ways in which they bring it to life in their organizations.
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Managing Marketing and Communications to Avoid ESG Backlash
Event Recaps April 23, 2024In advance of its next meeting, the ANA's Sustainability Committee convened a special session with Michael Maslansky, founder of Maslansky + Partners, to discuss the current landscape of cultural sensitivity marketers are experiencing.
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