Search Marketing Knowledge Center

New adidas Ad Campaign Calls Out Negative Aspects of Amateur Sports

Marketing News February 12, 2025

adidas is launching an ad campaign that puts the spotlight on negative behaviors associated with amateur sports and recommends how to switch to positive actions. A new study showing that four in five amateur athletes regularly experience unhelpful behavior from coaches, parents, supporters, and teammates helped to inform the ad creative.

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'Climb for Clean Air' Raises the American Lung Association to New Heights

Social Impact February 10, 2025

The American Lung Association's "Climb for Clean Air" challenges budding alpinists to climb some of the most iconic peaks of the Pacific Northwest. Part of the program's longstanding appeal is enabling volunteers to strive for personal goals while sharing their feats with friends and family.

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McDonald's Brings Back Uncle O'Grimacey After 40 Years

Marketing News February 6, 2025

McDonald's is bringing back its seasonal Shamrock Shake, along with Uncle O'Grimacey, a character from McDonaldland that hasn't been seen in decades, to help raise money for Ronald McDonald House Charities.

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A Conversation with The John F. Kennedy Center for the Performing Arts’ Kimberly J. Cooper

Pulse January 30, 2025

In advance of her keynote presentation at the 2025 ANA Nonprofit Conference, the ANA Nonprofit Federation caught up with Kimberly J. Cooper, SVP of marketing for The John F. Kennedy Center for the Performing Arts, about her career journey, how she approaches shepherding an iconic brand into the future, and managing the challenges performing arts nonprofits face.

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These Three Brands Make Positive Change for Disability Rights

Pulse January 29, 2025

Today’s generations, like gen Z and millennials, are proven to favor brands that are committed to creating positive impacts for society. To connect with these generations, brands are exploring new ways in which they can use their campaigns for good. One sector of society in need of inclusion and support from brands is people with disabilities.

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Six Lessons to Turbocharge Purpose in 2025

POVs January 23, 2025

ANA Purpose guru Ken Beaulieu shares six lessons he learned in 2024 that will supercharge your purpose efforts in the year ahead.

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Reconfiguring Tomorrow: Cultural Trends Shaping 2025

Leading Edge January 16, 2025

If history has taught us anything, it’s this: Purpose is not dead. Like an ethos of trust and connection and strategic planning to guide operations, it is simply waiting for a new form — one that feels more honest, more actionable and more aligned with where we are now.

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Decoding Trust Signals in Modern Brand Leadership

Event Recaps January 16, 2025

An analysis of how brands can navigate consumer outrage and declining institutional trust while maintaining authentic purpose-driven initiatives. Author Anne Bahr Thompson examined how to transform the current consumer backlash into opportunities for meaningful engagement and trust rebuilding.

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Can Nonprofits Explain Their Brand Purpose?

Social Impact January 13, 2025

Despite myriad benefits, many nonprofits do not focus on "brand purpose" per se because such organizations are inherently defined by their purpose rather than making money. Obtaining funding toward brand-building can also be a tough sell. But with changes in the donor landscape, nonprofits now ignore brand purpose at their own peril.

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Humanness: The Key to Strengthening Marketing Performance with Purpose

Leading Edge January 10, 2025

What if the key to unlocking your next creative breakthrough wasn’t hidden in another dataset or AI tool, but in a different state of mind?

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A Conversation with The NonProfit Times’ Paul Clolery

Pulse January 8, 2025

In advance of his fireside chat with Tunde Wackman, chief development officer for World Central Kitchen, at the 2025 ANA Nonprofit Conference, the ANA Nonprofit Federation caught up with veteran journalist Paul Clolery to get his thoughts on a variety of industry issues.

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How to Shift to a Purpose Economy

Beyond Profit Podcast January 7, 2025

In this final episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Mike Rowlands, partner and CEO at Junxion, joins host Ken Beaulieu to discuss the myriad issues at play in the shifting role of business and how to move toward a purpose economy.

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SeeHer’s Best Practices for Representing Women in Health and Wellness Marketing

Pulse January 7, 2025

SeeHer, noticing the lack of resources for this prevalent communications issue, created a guide of the best practices for representing women in healthcare advertising.

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Why Do Companies Waffle When It Comes to Serving Stakeholders Over Shareholders?

Podcast Clips January 7, 2025

Mike Rowlands, partner and CEO at Junxion, cited a few reasons why companies struggle with committing to purpose, including bad political actors spreading misinformation around things like ESG.

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Why is “Brand” Often Misinterpreted and What Does This Mean for Purpose?

Podcast Clips January 7, 2025

Alison Clark, a brand management and marketing expert, shared what her definition of brand is and how brand purpose should play into that definition.

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This Organization Fought Censorship in Libraries

Multicultural Excellence Awards January 6, 2025

Digital Public Library of America struck back at libraries that ban books with a digital workaround.

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We Came To Play: Opening Disney's Magic to Black Families

Multicultural Excellence Awards January 6, 2025

The Walt Disney Company, partnering with Cashmere Agency, launched "We Came To Play," a groundbreaking campaign that redefined Disney magic through the lens of Black culture, aiming to break down invisible barriers and invite Black families to experience Disney Parks and Cruise Line adventures.

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Opening Homes, Opening Hearts: MEO's Improbable Housemates Initiative

Multicultural Excellence Awards January 6, 2025

MEO, collaborating with Dentsu Creative Iberia, transformed a traditional Christmas campaign into a revolutionary solution addressing two of Portugal's pressing social issues: elderly loneliness and student housing scarcity, by creating an innovative platform that connects seniors who have spare rooms with students needing affordable accommodation.

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