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Reconfiguring Tomorrow: Cultural Trends Shaping 2025
Leading Edge January 16, 2025If history has taught us anything, it’s this: Purpose is not dead. Like an ethos of trust and connection and strategic planning to guide operations, it is simply waiting for a new form — one that feels more honest, more actionable and more aligned with where we are now.
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Can Nonprofits Explain Their Brand Purpose?
Social Impact January 13, 2025Despite myriad benefits, many nonprofits do not focus on "brand purpose" per se because such organizations are inherently defined by their purpose rather than making money. Obtaining funding toward brand-building can also be a tough sell. But with changes in the donor landscape, nonprofits now ignore brand purpose at their own peril.
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Humanness: The Key to Strengthening Marketing Performance with Purpose
Leading Edge January 10, 2025What if the key to unlocking your next creative breakthrough wasn’t hidden in another dataset or AI tool, but in a different state of mind?
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A Conversation with The NonProfit Times’ Paul Clolery
Pulse January 8, 2025In advance of his fireside chat with Tunde Wackman, chief development officer for World Central Kitchen, at the 2025 ANA Nonprofit Conference, the ANA Nonprofit Federation caught up with veteran journalist Paul Clolery to get his thoughts on a variety of industry issues.
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How to Shift to a Purpose Economy
Beyond Profit Podcast January 7, 2025In this final episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Mike Rowlands, partner and CEO at Junxion, joins host Ken Beaulieu to discuss the myriad issues at play in the shifting role of business and how to move toward a purpose economy.
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SeeHer’s Best Practices for Representing Women in Health and Wellness Marketing
Pulse January 7, 2025SeeHer, noticing the lack of resources for this prevalent communications issue, created a guide of the best practices for representing women in healthcare advertising.
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Why Do Companies Waffle When It Comes to Serving Stakeholders Over Shareholders?
Podcast Clips January 7, 2025Mike Rowlands, partner and CEO at Junxion, cited a few reasons why companies struggle with committing to purpose, including bad political actors spreading misinformation around things like ESG.
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Why is “Brand” Often Misinterpreted and What Does This Mean for Purpose?
Podcast Clips January 7, 2025Alison Clark, a brand management and marketing expert, shared what her definition of brand is and how brand purpose should play into that definition.
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This Organization Fought Censorship in Libraries
Multicultural Excellence Awards January 6, 2025Digital Public Library of America struck back at libraries that ban books with a digital workaround.
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We Came To Play: Opening Disney's Magic to Black Families
Multicultural Excellence Awards January 6, 2025The Walt Disney Company, partnering with Cashmere Agency, launched "We Came To Play," a groundbreaking campaign that redefined Disney magic through the lens of Black culture, aiming to break down invisible barriers and invite Black families to experience Disney Parks and Cruise Line adventures.
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Opening Homes, Opening Hearts: MEO's Improbable Housemates Initiative
Multicultural Excellence Awards January 6, 2025MEO, collaborating with Dentsu Creative Iberia, transformed a traditional Christmas campaign into a revolutionary solution addressing two of Portugal's pressing social issues: elderly loneliness and student housing scarcity, by creating an innovative platform that connects seniors who have spare rooms with students needing affordable accommodation.
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Exposing Asian American Women to CPR Training
Multicultural Excellence Awards January 6, 2025The American Heart Association undertook to promote confidence among Asian American women in their ability to perform hands-only CPR.
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Advocacy Organization’s Call to Action for LGBTQIA+ Safety in Canada
Multicultural Excellence Awards January 6, 2025Egale Canada used an unraveled Pride flag to raise awareness about underreported anti-LGBTQIA+ hate crime incidents.
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Max Highlights the Art of Drag in Miami
Multicultural Excellence Awards January 6, 2025Max strove to lend inspiring visibility to the LGBTQ+ community during Miami’s Art Basel event.
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Ad Council Uses Emotional Ad to Educate Hispanic Communities on Alzheimer’s
Multicultural Excellence Awards January 6, 2025The Ad Council, in partnership with the Alzheimer's Association, educated Hispanic pre-care partners on the information necessary to detect early signs of Alzheimer’s with an emotional campaign.
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The Argentine Heart Foundation Uses Smooth Jazz for Stressful Daily News
Multicultural Excellence Awards January 6, 2025The Argentine Heart Foundation, partnering with regional radio stations, created songs in soothing styles to present daily news and increase awareness about heart disease.
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Turning “Protecting Children” into a Rallying Cry for LGBTQ Youth
Multicultural Excellence Awards January 6, 2025GLAAD partnered with Slate PR and Ogilvy to launch “Protect This Kid” — an omni-channel integrated campaign marrying out-of-home, celebrity influencers, film, and more to underscore the hypocrisy of using “protecting children” as the pretext for anti-LGBTQ prejudice, violence, and legal discrimination.
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Bridgestone Leverages Its Tire Engineering Expertise to Push Boundaries for Differently-Abled Athletes
Multicultural Excellence Awards January 6, 2025Bridgestone worked with Levelwing and Paralympic athletes to develop tire rubber applications for adaptive sports equipment to empower differently abled athletes to push the boundaries of what’s possible.
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How This Brand Introduced Young Podcast Listeners to James Baldwin
Multicultural Excellence Awards January 6, 2025Penguin Random House created an eight-episode podcast to introduce a new generation of BIPOC and white readers to author and Civil Rights activist James Baldwin, generating more than 11,500 podcast downloads through organic, non-paid promotion.
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Five Elements of an Effective Brand Purpose
Training Takeaways January 2, 2025When crafting your company’s purpose statement, checking five boxes can help ensure its effectiveness.
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