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Search returned: 589 document(s).
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Here’s How to Get Senior Leadership on Board with Bold Marketing Choices
Soundbites October 31, 2024Ali Daniels, former CMO at Visit Seattle, and Britt Fero of Visit Seattle’s agency partner PB& discussed their approach for getting leadership to buy in to a bold, new marketing strategy.
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How to Measure Ads More Effectively in a Streaming-First Marketplace
Knowledge Partners October 24, 2024Advertisers are grappling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-founder of Beatgrid, explores how brands can unlock the full potential of measurement in a streaming age.
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Is Today’s TV and Video Measurement Upfront or Unreliable?
Knowledge Partners October 23, 2024Beatgrid shares why brands, agencies, and publishers need to move beyond traditional metrics like ad impressions and shift to more holistic KPIs, such as viewer attention, engagement, and ad impact for TV and video upfronts to gain a holistic analysis of their campaigns.
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Finding Inspiration for Growth in the Everyday
Event Recaps October 23, 2024Procter & Gamble shared how brands can leverage everyday moments to innovate products and services and tell impactful stories that resonate with consumers.
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Finding Inspiration for Growth in the Everyday
Conference Session Videos October 23, 2024In this video, Procter & Gamble's Marc Pritchard shared how brands can leverage everyday moments to innovate products and services and tell impactful stories that resonate with consumers.
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Streaming and Live Sports, a Marriage Made in Advertiser Heaven
Partner Content October 22, 2024The advent of live sports on streaming services is creating a new opportunity for advertisers that sits at the intersection of sports' passionate (and large) audience and the personalization capabilities of connected TV.
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Loyalty Unlocked: QSR/Fast Casual Edition
Knowledge Partners October 22, 2024Revry’s LGBTQ+ Streaming Audience Insights highlighted the engagement and loyalty of LGBTQ+ audiences on FAST platforms and Connected TV (CTV). The study's Quick Service Restaurants (QSR) and Fast Casual data shows that LGBTQ+ friendly brand messaging and advertising significantly influences their choices.
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Revving Up Auto Advertising: Strategies for Long-Term Impact and Market Growth
Knowledge Partners October 7, 2024System1 shares insights from its Test Your Ad Premium database to explore what creative elements to avoid and best practices in creating emotionally resonate ads that enhance the brand of auto-makers.
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How La Vie Raised Brand Preference
Smarties Awards September 30, 2024To stand out in the year of many birthday celebrations, Nestle’s campaign aimed for insightful creative strategy to celebrate its own 30th brand birthday.
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Dove Reinforces Its “Real Beauty” Message by Encouraging Women to Post
Smarties Awards September 30, 2024Dove created a 10-episode series to encourage Chinese women to post unfiltered photos and videos on social media and reinforce its “Real Beauty” brand message.
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Ensure Gold Reminds Caregivers to Care for Their Parents During Tet
Smarties Awards September 30, 2024Ensure Gold created a film and a social campaign to inspire caregivers to care for their parents amid an exceptionally hectic Tet season.
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From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success
Smarties Awards September 30, 2024Blibli launched an AI-powered personalized influencer remarketing campaign to improve conversion rates and reduce cart abandonment.
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L’Oréal Paris Uses In-Content Iconography to Fight Harassment Culture in Brazil
Smarties Awards September 30, 2024To combat a culture of harassment against women in Brazil, L’Oréal Paris created a training program and worked with the largest entertainment company in Latina America to integrate iconography across nostalgic content, highlighting instances of antiquated misogynistic behavior.
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This Brand Urged Consumers to Enhance Their Sunsets with Ice Cream
Smarties Awards September 30, 2024Ice cream brand Carte d'Or boosted a new product with a campaign that capitalized on consumers’ favorite time for eating its product, along with shopping live streams.
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Heineken Silver Creates Gamified Program to Engage Gen Z Consumers
Smarties Awards September 30, 2024Heineken Silver launched a mobile-first omnichannel campaign that was amplified by influencers and events to bring value to consumers and shift generation Z’s perceptions of the brand being for premium occasions.
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How This Vietnamese Footwear Brand Illustrated 40 Years of History in 1.6 Seconds
Smarties Awards September 30, 2024For its 40th anniversary, shoe brand Biti’s created a video asset that distilled 40 years of Vietnamese progress into a 1.6 second video.
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How GHTK Disrupted the Last-mile Delivery Category with a Music Video
Smarties Awards September 30, 2024GHTK created a video campaign featuring iconic influencers to show solidarity with the pain points of smaller online retailers.
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Nestle’s La Vie Launched an Omnichannel and Experiential Campaign to Support the Well-Being of Urban Vietnamese Youth’s
Smarties Awards September 30, 2024Nestle’s La Vie created an omnichannel campaign culminating in a branded multi-sensory experience to engage young urban consumers, support their well-being, and drive double digit sales.
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How Techcombank Creates Its Own Celebrity to Drive Loyalty
Smarties Awards September 30, 2024Techcombank disrupted the transaction bank app category by developing a digital native experience which was promoted by a brand made celebrity, Mr. Đại Cat.
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Loyalty Unlocked: LGBTQ+ Streaming Audience Insights, Powered by Nielsen
Knowledge Partners September 25, 2024According to a 2024 ANA survey, only 34 percent of marketers are currently leveraging LGBTQ+-owned or targeted media to activate this lucrative audience base, despite these platforms often outperforming their mainstream counterparts in audience engagement, brand loyalty, and authentic connection.
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