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TV Ad Production Basics
ASK Answers March 6, 2025How does my brand manage a television/video production shoot?
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New Gap Ad Campaign Ties Into Max Hit 'The White Lotus'
Marketing News March 3, 2025The Gap last week dropped a new ad campaign, "Feels like Gap," that celebrates self-expression and comfort with a new line of clothing focusing on soft fabrics. The campaign features actor Parker Posey, who's in the third season of "The White Lotus," now running on Max.
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Marketing News Quiz for March 1, 2025
Marketing News Quiz March 1, 2025In this week's marketing news quiz: Why CMOs get fired, Beyoncé plays pool for Levi's, IHOP goes for the Guinness, and more.
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Chipotle's New Short Film Is Food for Thought
Marketing News February 28, 2025Chipotle is joining forces with singer-songwriter Halsey and gaming platform Roblox for its new short film, "Unfolded," which emphasizes Chipotle's efforts to support sustainable farming practices.
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Beyoncé and Levi's Belt Out the Latest Iteration of 'REIIMAGINE'
Marketing News February 25, 2025Beyoncé and Levi's teamed up for the second chapter of the Levi's campaign "REIIMAGINE." The spot, titled "Pool Hall," features an all-denim-clad Beyoncé sidling up to a pool table to show her opponent, played by actor Timothy Olyphant, how things are done.
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Why Programmatic DOOH Deserves a Place in Your Multichannel Strategy
Leading Edge February 21, 2025Programmatic digital out-of-home (DOOH) advertising is quickly becoming vital to modern marketing strategies, bridging the gap between digital precision and real-world engagement. With advancements in programmatic technology, DOOH now offers advertisers the ability to target specific locations, reach the right audiences, and deliver highly relevant messages in real time. This evolution allows brands to create a seamless consumer journey by integrating DOOH with other programmatic channels, like mobile and connected TV (CTV).
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Girl Power in Prime Time: The Super Bowl Ads That Resonated Most with Women
Leading Edge February 14, 2025Getting to watch the Super Bowl with my 11 and 8-year-old daughters was one of the joys of my weekend. Mind you, none in my family are football fans, but when you’re the CMO of a market research company, there are less offensive ways to blur your work-life balance.
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Why Super Bowl Ads’ Lack of Emotional Creativity Is No Laughing Matter
Leading Edge February 13, 2025Move over Budweiser’s cute young Clydesdale. The foal that starred in the beer brand’s Super Bowl ad “First Delivery” may have captured viewers’ hearts with his heroic, beer-carrying exploits at the Big Game, but it was not the only one-trick pony on the night.
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Getting the Most Out of a Big Game Ad: What Viewers Are Looking For
Leading Edge February 7, 2025As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.
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Celebrity-Led Campaigns on Rise at Super Bowl, But Star Power Fails to Dazzle
Leading Edge January 27, 2025With Super Bowl advertisers once again ready to splash the cash to get celebs to front their funny ad campaigns next month, is it really worth it?
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Ahead of Upfronts, MRC Accredits Nielsen's Cross-Platform TV Measurement
Marketing News January 23, 2025New accreditation from the Media Rating Council (MRC) provides a much-needed boost for Nielsen, which lost the MRC's seal of approval for its National TV Audience Measurement service in September 2021 but got it back in 2023. Nielsen still faces increasingly stiff competition for TV currency from alternative measurement services, such as Comscore, iSpot, and VideoAmp, among others.
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Make the Most of Your Studio with Episodic Content: Lessons from PennyMac
Event Recaps January 23, 2025During a session at a 2025 meeting of the ANA’s Production Management Committee, PennyMac described how it built up its in-house video-production capabilities and the value that they deliver for the organization.
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The Psychology Behind CTV Advertising
Pulse January 22, 2025The average hours of viewing for CTV viewership are steadily on the rise. That’s according to “The CTV Trends Report 2024” from Wurl, a CTV platform focused on advertising, marketing, and distribution. In a conversation on the key revelations from the report with Ron Gutman, the CEO of Wurl, he notes that many of the findings, such as an uptick in viewership of holiday channels in May and the most frequently scheduled genre across FAST TV being reality TV, have to do with a key social science field — psychology.
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Doritos Reintroduced Itself
Multicultural Excellence Awards January 6, 2025Doritos was on a mission to re-launch the Doritos Dinamita brand as a unique subline due to increasing consumer demand for intense-flavored snacks. While brand love was strong, awareness and penetration remained low, which is why Doritos treated the relaunch of Dinamita as a new product launch with all new branding, packaging, and flavors.
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The NFL’s Inspiring Message in "Born to Play"
Multicultural Excellence Awards January 6, 2025The NFL sought to create an international campaign aimed at inspiring all young people to achieve their dreams, regardless of their background. This was the NFL’s first international Super Bowl campaign, and ran in five countries: the U.S., U.K., Germany, Mexico, and Brazil.
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Subaru’s "Beautiful Silence" Demonstrates Inclusivity
Multicultural Excellence Awards January 6, 2025As the National Park Foundation’s largest corporate donor, Subaru wanted to create an emotional commercial demonstrating that regardless of race, gender or physical challenges, everyone can share this amazing experience.
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This Organization Created Pro-Choice Ads to Inspire Change
Multicultural Excellence Awards January 6, 2025WISP and agency 72andSunny created “Anti-Choice Ads,” a film which ran on YouTube as targeting tools were easily used to reach an anti-choice demographic. The end of the film drove to a website that housed further information and resources about abortion.
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Turning “Protecting Children” into a Rallying Cry for LGBTQ Youth
Multicultural Excellence Awards January 6, 2025GLAAD partnered with Slate PR and Ogilvy to launch “Protect This Kid” — an omni-channel integrated campaign marrying out-of-home, celebrity influencers, film, and more to underscore the hypocrisy of using “protecting children” as the pretext for anti-LGBTQ prejudice, violence, and legal discrimination.
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Driven by Love: How Toyota Transformed Airport Pickups into Heartfelt Dealership Visits
Multicultural Excellence Awards January 6, 2025Toyota worked with Hispanic-focused agency Conill to drive visits to dealerships by crafting a narrative reimagining airport pickups as an act of love and togetherness rather than a chore.
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Sephora Creates Docuseries to Explore Hispanic Beauty Stereotypes
Multicultural Excellence Awards January 6, 2025Sephora partnered with NBCUniversal to create a four-part docuseries that explored generational Hispanic beauty narratives and stereotypes. The series, which streamed on Peacock, featured Hispanic actors, influencers, and founders of Hispanic beauty brands.
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