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Search returned: 611 document(s).
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Celebrity-Led Campaigns on Rise at Super Bowl, But Star Power Fails to Dazzle
Leading Edge January 27, 2025With Super Bowl advertisers once again ready to splash the cash to get celebs to front their funny ad campaigns next month, is it really worth it?
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Ahead of Upfronts, MRC Accredits Nielsen's Cross-Platform TV Measurement
Marketing News January 23, 2025New accreditation from the Media Rating Council (MRC) provides a much-needed boost for Nielsen, which lost the MRC's seal of approval for its National TV Audience Measurement service in September 2021 but got it back in 2023. Nielsen still faces increasingly stiff competition for TV currency from alternative measurement services, such as Comscore, iSpot, and VideoAmp, among others.
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Make the Most of Your Studio with Episodic Content: Lessons from PennyMac
Event Recaps January 23, 2025During a session at a 2025 meeting of the ANA’s Production Management Committee, PennyMac described how it built up its in-house video-production capabilities and the value that they deliver for the organization.
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The Psychology Behind CTV Advertising
Pulse January 22, 2025The average hours of viewing for CTV viewership are steadily on the rise. That’s according to “The CTV Trends Report 2024” from Wurl, a CTV platform focused on advertising, marketing, and distribution. In a conversation on the key revelations from the report with Ron Gutman, the CEO of Wurl, he notes that many of the findings, such as an uptick in viewership of holiday channels in May and the most frequently scheduled genre across FAST TV being reality TV, have to do with a key social science field — psychology.
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Doritos Reintroduced Itself
Multicultural Excellence Awards January 6, 2025Doritos was on a mission to re-launch the Doritos Dinamita brand as a unique subline due to increasing consumer demand for intense-flavored snacks. While brand love was strong, awareness and penetration remained low, which is why Doritos treated the relaunch of Dinamita as a new product launch with all new branding, packaging, and flavors.
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The NFL’s Inspiring Message in "Born to Play"
Multicultural Excellence Awards January 6, 2025The NFL sought to create an international campaign aimed at inspiring all young people to achieve their dreams, regardless of their background. This was the NFL’s first international Super Bowl campaign, and ran in five countries: the U.S., U.K., Germany, Mexico, and Brazil.
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Subaru’s "Beautiful Silence" Demonstrates Inclusivity
Multicultural Excellence Awards January 6, 2025As the National Park Foundation’s largest corporate donor, Subaru wanted to create an emotional commercial demonstrating that regardless of race, gender or physical challenges, everyone can share this amazing experience.
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This Organization Created Pro-Choice Ads to Inspire Change
Multicultural Excellence Awards January 6, 2025WISP and agency 72andSunny created “Anti-Choice Ads,” a film which ran on YouTube as targeting tools were easily used to reach an anti-choice demographic. The end of the film drove to a website that housed further information and resources about abortion.
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Turning “Protecting Children” into a Rallying Cry for LGBTQ Youth
Multicultural Excellence Awards January 6, 2025GLAAD partnered with Slate PR and Ogilvy to launch “Protect This Kid” — an omni-channel integrated campaign marrying out-of-home, celebrity influencers, film, and more to underscore the hypocrisy of using “protecting children” as the pretext for anti-LGBTQ prejudice, violence, and legal discrimination.
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Driven by Love: How Toyota Transformed Airport Pickups into Heartfelt Dealership Visits
Multicultural Excellence Awards January 6, 2025Toyota worked with Hispanic-focused agency Conill to drive visits to dealerships by crafting a narrative reimagining airport pickups as an act of love and togetherness rather than a chore.
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Sephora Creates Docuseries to Explore Hispanic Beauty Stereotypes
Multicultural Excellence Awards January 6, 2025Sephora partnered with NBCUniversal to create a four-part docuseries that explored generational Hispanic beauty narratives and stereotypes. The series, which streamed on Peacock, featured Hispanic actors, influencers, and founders of Hispanic beauty brands.
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The Types of Content Users Want from Streaming TV Versus Social Media
Money Slides January 6, 2025Roku shares survey results from Luth Research that identify the types of content that users turn to streaming TV for, and how this contrasts with those users’ expectations for social media content.
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Users' Moods on TV Versus Social Media, by the Numbers
Money Slides January 6, 2025Roku shares the results of a survey study conducted by Luth Research that uncovers the moods experienced by people in their use of TV versus social media.
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The Daily Hours Consumers Spend with Different Activities: How Streaming and Social Media Stack Up
Money Slides January 2, 2025Roku shares findings from Luth Research that quantify the average number of hours that people spend each day with different activities, comparing streaming and using social media with pastimes such as online shopping and socializing with friends and family.
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Webinar Program Playbook
Playbooks January 1, 2025Use this step-by-step playbook and set of 26 premium tools and templates to create a comprehensive webinar program.
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Webinar Plan Template
Tools January 1, 2025Use this template to help you develop a plan to fully exploit webinars as a sales, marketing, and support channel.
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Video Marketing Plan Playbook
Playbooks January 1, 2025Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.
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Post-Production Workflow Model
Tools January 1, 2025Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.
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Recording Live Video Checklist
Tools January 1, 2025Use this checklist to ensure you complete all of the tasks required to produce a live video.
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How-To Guide: Selecting Content Types for Video
Tools January 1, 2025This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.
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