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Lunchables' "Lunchabuild This!": Turning Snacks into Creative Building Blocks
Smarties Awards September 30, 2024Kraft Heinz revolutionized Lunchables' marketing strategy with the "Lunchabuild This!" campaign, transforming the product into a creative building tool and driving significant sales growth and brand engagement.
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Conquering Hair Care Through Data-Driven Niche Marketing
Smarties Awards September 30, 2024L'Occitane leveraged RED's new data platform to execute an innovative dual-product strategy, significantly increasing brand penetration and market share in China's competitive hair care category.
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Magnum Redefines Ice Cream Luxury for Gen Z
Smarties Awards September 30, 2024Unilever's Magnum ice cream brand transformed its annual Cannes Film Festival event into a generation Z-focused, multi-channel campaign, significantly boosting brand awareness, engagement, and sales.
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Lifebuoy's #Safety4All: Redefining Family in Vietnam
Smarties Awards September 30, 2024Unilever's Lifebuoy revolutionized family advocacy in Vietnam with its #Safety4All campaign, turning negative societal messages into positive affirmations for all family types during Pride Month.
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adidas’ "Running While Black" Docuseries Shows What True Commitment to Positive Change Looks Like
Smarties Awards September 30, 2024In the wake of Ahmaud Arbery’s heinous murder, adidas created a three-part docuseries meant to shine a light on dangers and discrimination Black individuals face while performing simple activities like running.
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How Qualcomm Drove Business Success with a Wildlife Documentary Filmed Using Smartphone Cameras
Smarties Awards September 30, 2024To drive awareness among Chinese consumers and consideration with its B2B audience, while also showing a dedication to the company’s sustainability goals, Qualcomm created a four-part video series that highlighted China’s wildlife, with all footage captured using smartphone cameras powered by the brand’s processors.
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This High-Tech, In-Game Advertising Campaign Achieved Stellar Results
Smarties Awards September 30, 2024To retain its position in the increasingly competitive convenience store vertical, QuikTrip leveraged technology to deploy an in-game advertising campaign that achieved impressive results while seamlessly integrating into the habits of the brand’s target audience.
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This Campaign from Shell Gamified Work and Awarded Prizes
Smarties Awards September 30, 2024Shell Vietnam gamified the work of truck drivers, allowing them to earn points for every kilometer driven during work, which could then be exchanged for prizes that would help make life better for the drivers and their families.
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This Interactive Event Launched Rockstar to a New Audience in an Impressive Way
Smarties Awards September 30, 2024With pandemic-weary Vietnamese consumers desiring a return to in-person events, Rockstar hosted a 3D, holiday-themed light and music party that featured an online component — allowing for broad appeal, maximum exposure, and, most importantly, stellar business results.
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Castrol's Amateur Esports League: Leveling Up the Customer Relationship
Smarties Awards September 30, 2024The challenge for Castrol then has always been inserting itself naturally into the mechanic-car owner relationship; Castrol knew that it wasn’t enough to just sell to their distributors, it had to extend its role into this relationship and add value in a way that only Castrol could.
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How Mastercard Utilized Audio
Smarties Awards September 30, 2024Mastercard’s “smart activation idea driven by local insights” developed into a campaign to connect the brand, UCL, and Football Passion.
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This Game Brought Bruce Lee Back to Life
Smarties Awards September 30, 2024To level up its ambassador game after Vo Lam Truyen Ky 1 Mobile's use of 3D Tran Thanh character, VLTKMAX decided to go international.
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Chief Island Officer
Smarties Awards September 30, 2024In a saturated market, it was imperative to drive talkability, buzz, engagement and consideration for Yas Island and make the destination famous through a globally renowned celebrity attaining the “Chief Island Officer” role.
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Leading Energy Company Recycles Used Tires for Sustainability Initiative
Smarties Awards September 30, 2024Aramco, a leading energy company, recycled used tires into asphalt rubber for roads as a part of its carbon reduction and environmental awareness plans.
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How Castrol, Walmart, and Larry Fitzgerald Teamed Up to Win Over New Customers Brand: BP
Smarties Awards September 30, 2024In a partnership with Walmart and former NFL star Larry Fitzgerald, Castrol created a digital shopping experience catered specifically to the interests of DIY enthusiasts, even cross promoting other brands within its hub to achieve authentic engagement.
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Smile and Save: How Blibli Won an Important E-commerce Holiday with Data and AI
Smarties Awards September 30, 2024In an effort to engage an audience that was losing enthusiasm and cash in on the 11.11 Festival — an Indonesian e-commerce holiday — Blibli created a campaign that leveraged data and AI technology while getting its customers to smile.
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How Vaseline Created a Skincare Search Engine That Prioritized Diverse Representation
Smarties Awards September 30, 2024In response to a glaring lack of representation for people of color when searching for skin-related issues online, Vaseline created a first-of-its-kind search platform to remove equitable barriers and address the longstanding bias in skin care.
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This Data-Savvy Campaign from Simple Won Over Vietnamese Consumers
Smarties Awards September 30, 2024Using a combination of authentic influencer content and robust data, Simple was able to develop a multi-targeted campaign that helped its products establish a foothold among young Vietnamese consumers.
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Pepsi Builds Customer Relationships During Tet
Smarties Awards September 30, 2024Suntory PepsiCo Vietnam Beverage's "Bring Tet Home" campaign combined corporate social responsibility with innovative CRM strategies to connect with Gen Z and families during Vietnam's Tet celebrations, resulting in increased brand equity and customer engagement.
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Petra Milk Brews World Cup Buzz Without Breaking the Rules
Smarties Awards September 30, 2024Grupo Petropolis's Petra Beer creatively circumvented World Cup advertising restrictions by launching Petra Milk, a non-alcoholic alternative that captured audience attention and drove significant brand awareness and sales growth.
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