Search Results for All Content (access may be restricted)
Search returned: 54 document(s).
-
Women’s Sports Can Launch the Next Era in CTV Advertising
Industry Insights May 29, 2024Despite the countless memorable moments provided by highly entertaining Super Bowl ads over the years, I am still most affected by the poignant messaging of P&G’s “Like a Girl" commercial. The video effectively exposed a gender stereotype, while inspiring girls everywhere to be proud of themselves and fight for women’s equality in sports.
view -
Empowering Women to Create Impact
Beyond Profit Podcast May 28, 2024In this episode of Beyond Profit, Wendy Steele joins host Ken Beaulieu to discuss the Impact100, which unites and empowers women to impact their communities through the power of collective generosity, and her life’s mission to leave the world a little better than she found it.
view -
Frito-Lay Celebrates Women’s Soccer Icons
In-House Excellence Awards May 27, 2024Frito-Lay's Women’s World Cup campaign celebrated the greatness of women’s soccer to inspire a new generation and demonstrate how Frito-Lay snacks can elevate any sports-viewing experience. It focused on a new TV commercial, bringing together an inspiring cast of current and past icons in women’s soccer.
view -
The Gender Pay Gap in Professional Sports
Money Slides May 23, 2024Diageo shares data that compares the average pay that male and female professional athletes receive for playing tennis, soccer, golf, and basketball.
view -
U.S. Women’s Sports Fan Demographics
Money Slides May 23, 2024Diageo shares demographic data that breaks down the genders, ages, income, education, and racial/ethnic identities of U.S. women’s sports fans.
view -
This Nonprofit Celebrated International Women’s Day
In-House Excellence Awards May 19, 2024CARE’s International Women’s Day campaign "Women Know How," celebrated fearless leaders and changemakers. Featuring a flagship video, top media placements like the <em>Today Show</em>, a speaker series, and a first-ever activation of social media influencers, CARE’s campaign spread powerful content across channels.
view -
Pursuing Equitability in Representation of and Measurement for Women
Event Recaps May 3, 2024A panel session held during the 2024 ANA/SeeHer Gender Equality Conference convened experts to speak on the perils and promise of pursuing equitability for women in media representation and in the ways in which they are measured as an audience.
view -
Diageo: Fueling the Spirit of Women’s Sports
Conference Session Videos May 3, 2024In this session, learn how Diageo utilizes sponsorships and partnerships to create acts in culture that drive visibility and celebrate the strides of progress being made in women’s sports today.
view -
Advancing Representation in Front of and Behind the Camera
Conference Session Videos May 3, 2024This panel explored how authentic storytelling can serve as a mirror to see ourselves in our fullness and potential, as well as a window to see and understand others.
view -
How CVS Health’s Here Campaign Advances Health Equity in Communities Nationwide
Conference Session Videos May 3, 2024In this video, discover how CVS Health is committed to championing health equity for women, and how they are actively working to dismantle barriers, empowering women to thrive.
view -
Pursuing Equitability in Representation of and Measurement for Women
Conference Session Videos May 3, 2024In this video, hear from a panel from the 2024 ANA/SeeHer Gender Equality Conference that convened experts to speak on the perils and promise of pursuing equitability for women in media representation and in the ways in which they are measured as an audience.
view -
Welcome Remarks of the 2024 ANA Gender Equality Conference and Introduction to SeeHer
Conference Session Videos May 2, 2024In this session, SeeHer President Christine Guilfoyle welcomed attendees to the 2024 ANA Gender Equality Conference and provided an introduction to SeeHer.
view -
SeeHer GEM® Suite of Tools Drive Business Growth Globally
Conference Session Videos May 2, 2024In this video, ANA's Latha Sarathy shared insights on where gender equality stands in different countries and how marketers and media companies can become a force for change through the GEM® Suite of Tools.
view -
The Japanese State of Gender Equality in Advertising
Conference Session Videos May 2, 2024In a nation ranked significantly low in global gender equality, this session tackles Japan's advertising industry's unique challenges toward inclusivity.
view -
Transforming Gender Equality Through Technology
Conference Session Videos May 2, 2024In our rapidly evolving media landscape, the path to gender equality brims with potential. In this video, find out how media companies prioritize the consumer and harness the transformative power of technology to create a more equitable and inclusive future for all.
view -
Breaking Barriers: Championing Progress in Women’s Sports
Conference Session Videos May 2, 2024With the rising prominence of women's sports, find out how leading media companies are capitalizing on this momentum, strategically investing to enhance the visibility of women in sports, and fostering long-term business growth.
view -
Plan International Battles Gender Stereotypes Online
Event Recaps April 30, 2024During a session at an ANA one-day conference focused on brand purpose, Plan International described how it has striven to combat superficial female stereotypes.
view -
Plan International Battles Gender Stereotypes Online
Conference Session Videos April 30, 2024In this video, Plan International described how it has striven to combat superficial female stereotypes.
view -
Dove Dares Parents to Help Their Daughters Embrace Body Confidence
REGGIE Awards April 26, 2024With Dove’s campaign, “Dare to Be Truly You,” the brand inspired a trusting, open dialogue between kids and parents to discuss beauty and self-esteem topics through experiential events, in-store education, and social extensions of the card game that Dove designed to accompany the campaign.
view -
Measuring Gender Imbalance in Advertising
Industry Insights April 17, 2024The portrayal of women in advertising has evolved over time, reflecting changing societal norms and cultural expectations. However, in recent years, there has been a resurgence of gender stereotypes portrayed in advertising, particularly regarding how women are presented.
view