Search Results for All Content (access may be restricted)
Search returned: 89 document(s).
-
DEIB (Diversity, Equity, Inclusiveness, and Belonging) in Marketing
ASK Answers November 14, 2024How can my brand ensure that we are embracing DEIB, both internally and in our marketing efforts?
view -
Marketing News Quiz for November 2, 2024
Marketing News Quiz November 2, 2024In this week's marketing news quiz: an infographic highlighting advertising's role in global warming, U by Kotex's way to stop the sanitary pad stigma, the largest political ad ever, and more.
view -
How Dove Battled Toxic Beauty Standards with a Game of "Truth or Dare"
Behind the Campaign October 10, 2024Find out how Dove reimagined the classic game of “Truth or Dare,” turning it into a platform that helped parents and their kids have important conversations about beauty standards and toxic social media.
view -
Women's Sports Could Be a Net Win for Marketers
Trends and Technology October 4, 2024Brand advertisers are scrambling to partner with the expanding number of women's sports leagues, including the WNBA, the Professional Women's Hockey League, and the National Women's Soccer League. The field presents growing opportunities for marketers, what with women's elite sports expected to generate more than $1 billion in revenue for the first time in 2024, a 300 percent spike from 2021.
view -
#WomenKnowHow: How In-House Agencies Can Authentically Portray Women in Advertising
Event Recaps October 1, 2024In 2023, CARE built off this insight with its #WomenKnowHow Campaign, utilizing its in-house marketing department to build a 360-degree campaign, creating a flagship video, social media campaign, and celebrity engagement strategy, backed by corporate partner support to leverage national impact that reached millions of people.
view -
Elidor Created an Omnichannel Campaign to Support Turkish Women Amid a Natural Disaster
Smarties Awards September 30, 2024Elidor created an omnichannel, purpose-driven campaign to support Turkish women’s emotional, social, and professional well-being after the February 6 earthquakes.
view -
How Surf Brand Detergent Executed a Stellar Example of Content Marketing
Smarties Awards September 30, 2024In an effort to earn more business with value shoppers, detergent brand Surf created a hub on Zalo — a popular social media and messaging app in Vietnam — which was leveraged to share key content and drive affinity among the target audience.
view -
Dove Combats Harmful Beauty Standards on Social Media
Smarties Awards September 30, 2024Dove took on the harmful effects of a beauty filter popular on social media.
view -
L’Oréal Paris Uses In-Content Iconography to Fight Harassment Culture in Brazil
Smarties Awards September 30, 2024To combat a culture of harassment against women in Brazil, L’Oréal Paris created a training program and worked with the largest entertainment company in Latina America to integrate iconography across nostalgic content, highlighting instances of antiquated misogynistic behavior.
view -
Dove The Best Pink Care Reminder
Smarties Awards September 30, 2024Dove relaunched its winning variant in the market: Dove Sakura with the stunning pink color. Dove as a brand wanted to utilize its opportunity to launch its brand purpose collaboration with another Pink social movement — the Pink Movement for Breast Cancer Awareness.
view -
Nestlé’s Moça Unites Virtual Avatars For Real Women’s Empowerment
Smarties Awards September 30, 2024Nestlé Brasil's Moça brand united 11 popular Brazilian virtual avatars to amplify real women's voices on International Women's Day, significantly boosting brand engagement and advocating for women's causes.
view -
Your Agency Is Built on Your Actions, Not Your Appearance
Leading Edge September 26, 2024We recently took a giant leap into the unknown, leaving stable jobs to nurture the seed of an idea. We wanted to create a new kind of creative shop, one that was female-founded (only one percent of agencies are!), designed to meet the needs of a new digital reality (faster speed, higher volume, lower budgets), and rooted in the ethos of radical hospitality.
view -
The B2B Campaigns Promoting Racial and Gender Equality
Pulse September 17, 2024Below are three campaigns that successfully broke down barriers and bridged the equity gaps.
view -
These Three Brands Promote and Support Gender Equality
Pulse September 17, 2024Whether it is International Women’s Day, or just another day of the week, it’s powerful to see brands promoting and celebrating women throughout campaigns. With the multitude of brands available to choose from, consumers these days want to support a brand that they are emotionally connected to and that makes a positive impact on society.
view -
Turbo-Charging Business Growth Through the Accurate Portrayal of Women and Girls
Event Recaps September 16, 2024SeeHer and Circana shared results from the 2024 GEM Lift study that explored how the accurate and authentic portrayal of women can increase sales ROI for brands from five to 10 times higher. Speakers shared recommendations for how to turbo-charge growth for your brand with key intentional changes in the depiction of women in ads and media.
view -
Mastering Gender Portrayals: The Top 10 Things Advertisers Need to Know
Webinar Rewinds September 4, 2024In this webinar, discover why embracing gender equality is not just the right thing to do, but also a smart business move for marketers. Gain invaluable insights into how to revolutionize your creative development processes, from ideation to execution.
view -
Editor Highlights: CMO Tips, SeeHer's Latest, and Machine Learning
Pulse July 31, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
view -
Accurate Representation of Women Turbocharges Growth
POVs July 25, 2024What are brands and media getting wrong in their depictions of women and what can they do to right the ship and turbocharge their marketing? Find out in this latest POV from SeeHer, a leadership division of the ANA.
view -
Transforming the Digital Landscape Through Gender Inclusive Audience Intelligence
Webinar Rewinds July 24, 2024In this webinar, SeeHer and Comscore unveiled a groundbreaking partnership, introducing an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
view -
How This Challenger Beauty Brand Used Influencers to Become Target’s No. 1 Shave Brand
Budgeting Brilliance July 22, 2024When influencer Carly Joy posted an authentic video instructing women on how to shave their nether regions, the brand featured in the video saw it as a unique marketing opportunity. The post, which amassed over 17 million views, inspired Soyoung Kang CMO of eos products to fire off a text to Kerry McKibbin, partner and president at Mischief @ No Fixed Address, the brand’s creative agency.
view