Search Results for All Content (access may be restricted)
Search returned: 562 document(s).
-
Marketing News Quiz for December 14, 2024
Marketing News Quiz December 14, 2024In this week's marketing news quiz: A California bill looks to protect minors online, TikTok faces down the clock leading to its sale or ban in the U.S., Totino's Pizza Rolls announces a new first for the brand, and more.
view -
Totino's Pizza Rolls Readies for Its First Super Bowl Ad
Marketing News December 13, 2024Totino's Pizza Rolls is planning to drop its first Super Bowl spot during the NFL's championship game next February. The effort follows a set of successful ads featuring comedian Pete Davidson during last season's NFL playoffs.
view -
What Does 'Good' Look Like in the Modern TV Landscape?
Partner Content December 12, 2024Advertisers have known for years now that good creative is not enough; it is critical to have a holistic approach to advertising that balances good data, media, and technology. But what does "good" look like in a complex and ever-changing advertising landscape?
view -
Advertising Is Being Lost in Translation
Leading Edge December 5, 2024On the surface, Sofia Coppola’s Lost in Translation is about two foreigners navigating a place where they don’t speak the language. However, the real message is that even when people share the same words, the real meaning can still be lost as it is translated into different personal contexts. That’s exactly what’s happening in advertising today.
view -
Oscar Mayer Throws New Mustard On Its Classic 'My Bologna' Ad Campaign
Marketing News December 4, 2024Oscar Mayer revived its classic "My Bologna Song" campaign amid rumors that Kraft Heinz is looking to sell the brand, which could command as much as $5 billion.
view -
A New Campaign from WWF Is Hard to Watch — That's the Point
Social Impact November 25, 2024WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.
view -
Marketing News Quiz for November 16, 2024
Marketing News Quiz November 16, 2024In this week's marketing news quiz: Black Friday ads from Walmart, a partnership between Barbie and a telecommunications company, Netflix hits a milestone, and more.
view -
How Brands Bolster Their Product Placement Strategy
Trends and Technology November 15, 2024The rise of streaming TV is opening up new opportunities for product placement for marketers eager to distinguish their products with consumers. But the execution has become much more complex, as successful product placement efforts require a strategic collaboration among brands, vendors, and content creators to ensure the product fits seamlessly within the narrative.
view -
2025 Sports Marketing Outlook
Partner Content November 7, 2024As brands prepare for 2025, one thing is clear: the future of sports sponsorship is about more than just visibility — it's about meaningful connections with fans, especially in emerging spaces. Here are the key lessons from sports marketing in 2024.
view -
Broadcasters’ Share of Ad Voice, by the Numbers
Money Slides November 6, 2024Comscore quantifies 20 of the largest broadcasters’ share of ad voice.
view -
How to Measure Ads More Effectively in a Streaming-First Marketplace
Knowledge Partners October 24, 2024Advertisers are grappling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-founder of Beatgrid, explores how brands can unlock the full potential of measurement in a streaming age.
view -
Is Today’s TV and Video Measurement Upfront or Unreliable?
Knowledge Partners October 23, 2024Beatgrid shares why brands, agencies, and publishers need to move beyond traditional metrics like ad impressions and shift to more holistic KPIs, such as viewer attention, engagement, and ad impact for TV and video upfronts to gain a holistic analysis of their campaigns.
view -
Streaming and Live Sports, a Marriage Made in Advertiser Heaven
Partner Content October 22, 2024The advent of live sports on streaming services is creating a new opportunity for advertisers that sits at the intersection of sports' passionate (and large) audience and the personalization capabilities of connected TV.
view -
Loyalty Unlocked: QSR/Fast Casual Edition
Knowledge Partners October 22, 2024Revry’s LGBTQ+ Streaming Audience Insights highlighted the engagement and loyalty of LGBTQ+ audiences on FAST platforms and Connected TV (CTV). The study's Quick Service Restaurants (QSR) and Fast Casual data shows that LGBTQ+ friendly brand messaging and advertising significantly influences their choices.
view -
The Pitfalls of Performance Obsession in CTV Advertising
Partner Content October 17, 2024By focusing too heavily on immediate outcomes, marketers risk missing out on CTV's broader, long-term advantages.
view -
Cracking the Code on Sports Advertising: Sports Radio's Latest Advertiser Impact Study
Webinar Rewinds October 10, 2024In this webinar, learn about a study of the sports fandom recently commissioned by Audacy to delve into the impact for advertisers interested in reaching sports fans.
view -
Marketing News Quiz for October 5, 2024
Marketing News Quiz October 5, 2024In this week's marketing news quiz: Updates to Microsoft Copilot, a new ad campaign from Levi's featuring a popular singer, a decades-old treasure hunt comes to an end, and more.
view -
E*TRADE Positions Itself as the Ideal Partner Via a Wedding Invite
Smarties Awards September 30, 2024E*TRADE from Morgan Stanley created a wedding-themed Super Bowl ad campaign to position itself as the partner consumers want by their side during big financial moments.
view -
L’Oréal Paris Uses In-Content Iconography to Fight Harassment Culture in Brazil
Smarties Awards September 30, 2024To combat a culture of harassment against women in Brazil, L’Oréal Paris created a training program and worked with the largest entertainment company in Latina America to integrate iconography across nostalgic content, highlighting instances of antiquated misogynistic behavior.
view -
TV Advertising Requires the Right Mix of Linear and Connected TV
Trends and Technology September 25, 2024A funny and inevitable thing happened on the way to streaming nirvana: the market quickly saturated, and now the narrative has shifted to the so-called "Great Re-Bundling," or merging, combining, and forming alliances among the various media providers — just like the cable era. As the industry sorts itself out, marketers need to deploy a platform-agnostic approach to their advertising spending.
view