Search Marketing Knowledge Center

Marketing News Quiz for November 16, 2024

Marketing News Quiz November 16, 2024

In this week's marketing news quiz: Black Friday ads from Walmart, a partnership between Barbie and a telecommunications company, Netflix hits a milestone, and more.

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How Brands Bolster Their Product Placement Strategy

Trends and Technology November 15, 2024

The rise of streaming TV is opening up new opportunities for product placement for marketers eager to distinguish their products with consumers. But the execution has become much more complex, as successful product placement efforts require a strategic collaboration among brands, vendors, and content creators to ensure the product fits seamlessly within the narrative.

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2025 Sports Marketing Outlook

Partner Content November 7, 2024

As brands prepare for 2025, one thing is clear: the future of sports sponsorship is about more than just visibility — it's about meaningful connections with fans, especially in emerging spaces. Here are the key lessons from sports marketing in 2024.

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Broadcasters’ Share of Ad Voice, by the Numbers

Money Slides November 6, 2024

Comscore quantifies 20 of the largest broadcasters’ share of ad voice.

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How to Measure Ads More Effectively in a Streaming-First Marketplace

Knowledge Partners October 24, 2024

Advertisers are grappling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-founder of Beatgrid, explores how brands can unlock the full potential of measurement in a streaming age.

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Is Today’s TV and Video Measurement Upfront or Unreliable?

Knowledge Partners October 23, 2024

Beatgrid shares why brands, agencies, and publishers need to move beyond traditional metrics like ad impressions and shift to more holistic KPIs, such as viewer attention, engagement, and ad impact for TV and video upfronts to gain a holistic analysis of their campaigns.

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Streaming and Live Sports, a Marriage Made in Advertiser Heaven

Partner Content October 22, 2024

The advent of live sports on streaming services is creating a new opportunity for advertisers that sits at the intersection of sports' passionate (and large) audience and the personalization capabilities of connected TV.

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Loyalty Unlocked: QSR/Fast Casual Edition

Knowledge Partners October 22, 2024

Revry’s LGBTQ+ Streaming Audience Insights highlighted the engagement and loyalty of LGBTQ+ audiences on FAST platforms and Connected TV (CTV). The study's Quick Service Restaurants (QSR) and Fast Casual data shows that LGBTQ+ friendly brand messaging and advertising significantly influences their choices.

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The Pitfalls of Performance Obsession in CTV Advertising

Partner Content October 17, 2024

By focusing too heavily on immediate outcomes, marketers risk missing out on CTV's broader, long-term advantages.

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Cracking the Code on Sports Advertising: Sports Radio's Latest Advertiser Impact Study

Webinar Rewinds October 10, 2024

In this webinar, learn about a study of the sports fandom recently commissioned by Audacy to delve into the impact for advertisers interested in reaching sports fans.

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Marketing News Quiz for October 5, 2024

Marketing News Quiz October 5, 2024

In this week's marketing news quiz: Updates to Microsoft Copilot, a new ad campaign from Levi's featuring a popular singer, a decades-old treasure hunt comes to an end, and more.

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E*TRADE Positions Itself as the Ideal Partner Via a Wedding Invite

Smarties Awards September 30, 2024

E*TRADE from Morgan Stanley created a wedding-themed Super Bowl ad campaign to position itself as the partner consumers want by their side during big financial moments.

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L’Oréal Paris Uses In-Content Iconography to Fight Harassment Culture in Brazil

Smarties Awards September 30, 2024

To combat a culture of harassment against women in Brazil, L’Oréal Paris created a training program and worked with the largest entertainment company in Latina America to integrate iconography across nostalgic content, highlighting instances of antiquated misogynistic behavior.

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TV Advertising Requires the Right Mix of Linear and Connected TV

Trends and Technology September 25, 2024

A funny and inevitable thing happened on the way to streaming nirvana: the market quickly saturated, and now the narrative has shifted to the so-called "Great Re-Bundling," or merging, combining, and forming alliances among the various media providers — just like the cable era. As the industry sorts itself out, marketers need to deploy a platform-agnostic approach to their advertising spending.

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Loyalty Unlocked: LGBTQ+ Streaming Audience Insights, Powered by Nielsen

Knowledge Partners September 25, 2024

According to a 2024 ANA survey, only 34 percent of marketers are currently leveraging LGBTQ+-owned or targeted media to activate this lucrative audience base, despite these platforms often outperforming their mainstream counterparts in audience engagement, brand loyalty, and authentic connection.

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Contextual Targeting, Emotion, and Beyond: Exploring Innovative Ad Strategies on CTV

Webinar Rewinds September 25, 2024

While contextual targeting isn't a new concept on connected TV, innovative technologies are paving the way for fresh approaches to how it's done. In this webinar, thought leaders had an insightful conversation around what some of these innovative advertising strategies on CTV look like.

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Reaching the Light TV Viewer

Partner Content September 24, 2024

A lot has changed since the inception of addressable TV. While consumer viewing has continued to grow more fragmented, addressable advertising has increased in scale and matured its technological capabilities to become a must-have strategy for broadly targeted and narrowly targeted brands alike.

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The Attention Garnered by Each Media Channel, by the Numbers

Money Slides September 19, 2024

National CineMedia (NCM) shares research that calculates the number of seconds during which viewers watch advertising on different media channels, including cinema, live sports, YouTube, Roku, Facebook, Instagram, TikTok, and mobile, among others.

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United Airlines Scores Big with Local Super Bowl Ads

Event Recaps September 18, 2024

United Airlines created a Super Bowl campaign to drive awareness of its new change policy that allows travelers to change their flights as many times as they’d like without incurring a fee.

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NERDS' Big Game Recipe for Super Bowl Success

Webinar Rewinds September 18, 2024

What brought NERDS Candy to Super Bowl LVIII in 2024? In this webinar, hear about what has driven the extraordinary success of NERDS to a become a half-a-billion dollar brand in the past 5 years, propelling NERDS to the Big Game for the first time.

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