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These Brands Created Award-Winning Collaborations and Experiences
Pulse November 20, 2024Creating powerful memories can lead to increased loyalty and preference; people will remember how they felt when interacting with a brand or product, good or bad. The key is to harness experiences that foster positive emotions and/or connect people to a shared community. Below are campaigns that did just this.
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Elevating and Evolving Legacy IP: A Dead & Co. Case Study
Event Recaps November 20, 2024When Dead & Company set up shop at the Sphere for its Dead Forever Las Vegas residency, Hatch.im was tasked with envisioning and creating the Dead Forever Experience. Learn how they successfully explored and elevated the Dead & Co.’s unparalleled legacy.
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Forget B2B Product Marketing — We’re in the Era of Relationship Marketing
POVs November 7, 2024With research showing B2B buyers don’t care about your business’s product or service, these relationship marketing tips from Matthew Schwartz are the only option you have for making your brand stand out from the pack.
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Here’s How to Get Senior Leadership on Board with Bold Marketing Choices
Soundbites October 31, 2024Ali Daniels, former CMO at Visit Seattle, and Britt Fero of Visit Seattle’s agency partner PB& discussed their approach for getting leadership to buy in to a bold, new marketing strategy.
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Experimental Campaigns Revitalized These Iconic Brands
Pulse October 25, 2024Brands that have been around for ages are familiar with long-lasting success but may be left puzzled when it comes to reaching new audiences and revamping the brand through their campaigns. When planning campaign strategies, an experimental approach might not always be the top of the list. Yet for brands with a long history of success, experimenting with experiences and products is sometimes the best option for reinventing the wheel and staying relevant in today’s world with seemingly limitless brand options available.
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From Mall Staple to Global Brand: The Transformation of Claire’s
Event Recaps October 10, 2024Claire's, the beloved 60-year-old mall retailer, reinvented itself for the digital age. This presentation delved into how Claire's has evolved its brand strategy, embraced omnichannel retail, and connected with younger audiences like gen Z and gen Alpha.
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Three Innovative Ways to Add VR to Your Next Experiential Marketing Activation
Knowledge Partners October 7, 2024Virtual reality (VR) is revolutionizing live brand activations, offering immersive and memorable consumer engagement experiences.
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Lunchables' "Lunchabuild This!": Turning Snacks into Creative Building Blocks
Smarties Awards September 30, 2024Kraft Heinz revolutionized Lunchables' marketing strategy with the "Lunchabuild This!" campaign, transforming the product into a creative building tool and driving significant sales growth and brand engagement.
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This Interactive Event Launched Rockstar to a New Audience in an Impressive Way
Smarties Awards September 30, 2024With pandemic-weary Vietnamese consumers desiring a return to in-person events, Rockstar hosted a 3D, holiday-themed light and music party that featured an online component — allowing for broad appeal, maximum exposure, and, most importantly, stellar business results.
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Connecting With Nature, Regenerating Youth: La Vie's Success Story
Smarties Awards September 30, 2024Nestle’s strategic goal for the campaign was to differentiate La Vie meaningfully and drive business growth surpassing other categories. The primary focus was to become the leading brand in the competitive packaged water market, particularly in Ho Chi Minh City, Vietnam.
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How Hinz&Kunzt Used Art Installations to Drive Sales and Address a Social Crisis
Smarties Awards September 30, 2024With its “Homeless Gallery” campaign, German newspaper Hinz&Kunzt was able to blend physical and digital components into an engaging experience that both shone a light on the issue of homelessness in Hamburg and drove sales and donations for the publication.
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Elidor Leverages Generative AI To Create an Immersive Monument in Support of Young Turkish Women
Smarties Awards September 30, 2024After the February 2023 Turkish earthquake, Elidor launched a program to support young women and encourage them to share artistic renditions of solidarity, culminating in an immersive out-of-home art installation in Istanbul.
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foodpanda and adidas Collaborated on a World Cup Campaign
Smarties Awards September 30, 2024To enhance its brand reputation and business, delivery service food panda increased preference and usage through an innovative communication strategy rather than relying solely on extensive promotional deals.
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Louis Vuitton Bucks a Trend with a Live Experience in a Chinese Resort Town
Smarties Awards September 30, 2024Louis Vuitton staged an immersive fashion show in the Chinese town of Aranya.
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Heineken Silver Creates Gamified Program to Engage Gen Z Consumers
Smarties Awards September 30, 2024Heineken Silver launched a mobile-first omnichannel campaign that was amplified by influencers and events to bring value to consumers and shift generation Z’s perceptions of the brand being for premium occasions.
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How This Vietnamese Footwear Brand Illustrated 40 Years of History in 1.6 Seconds
Smarties Awards September 30, 2024For its 40th anniversary, shoe brand Biti’s created a video asset that distilled 40 years of Vietnamese progress into a 1.6 second video.
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Nestle’s La Vie Launched an Omnichannel and Experiential Campaign to Support the Well-Being of Urban Vietnamese Youth’s
Smarties Awards September 30, 2024Nestle’s La Vie created an omnichannel campaign culminating in a branded multi-sensory experience to engage young urban consumers, support their well-being, and drive double digit sales.
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Guerrilla Marketing Should Be More than a Stunt
Trends and Technology September 18, 2024As social media and the rise of artificial intelligence-driven content blur the lines between creators and advertisers, guerrilla marketing may become an increasingly viable marketing vehicle, though perhaps still as elusive to define as it is to spot a 6-foot-7 Sasquatch in the wilds of Central Park.
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3 B2B Campaigns That Created Powerful Experiences
Pulse September 17, 2024Below are B2B companies that successfully utilized experiential marketing to increase brand awareness and affinity.
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From Linear to Streaming: The Evolution of Live Events
Knowledge Partners September 12, 2024In late 2023, Amazon Ads and Publicis Media worked together to create a study to better understand the shift from linear to streaming of live events in the US.
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