Search Marketing Knowledge Center

Discover the Shein Effect in Spain

Knowledge Partners July 16, 2024

Intent HQ shares a report providing comprehensive insights on Shein consumers for European retailers to better understand and adapt to emerging market changes.

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National Junk Food Day: Showcasing Successful Campaigns

Pulse July 15, 2024

In light of these biological underpinnings of our taste for cheese curls, potato chips, and bob-bons, we can perhaps feel justified if we periodically indulge our taste for junk food. And what better time than July 21st, National Junk Food Day. As we prepare to celebrate this auspicious occasion, take a peek at a few of the campaigns used to promote some of the more indulgent snacks in the food pyramid.

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Will There Be a Next Generation of Marketers?

B2C July 12, 2024

Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.

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These Campaigns Will Make You Want Chocolate

Pulse July 1, 2024

In honor of the World Chocolate Day, consider a few of the campaigns used to promote this delectable treat.

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Unleashing the Power of "Gen Zalpha" in Marketing and Innovation with Claire's

Webinar Rewinds June 5, 2024

In this webinar, explore the strategic integration of younger creators, harnessing their fresh perspectives, digital prowess, and cultural influence to shape the future of the Claire’s brand through the lens of the generations at the heart of it.

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MiO Creates “Crash Insurance” To Position Itself as The Solution for The Energy Drink Crash

In-House Excellence Awards May 27, 2024

MiO Energy's innovative “Crash Coverage” campaign leveraged social media to highlight the drawbacks of traditional energy drinks, resulting in 23 percent sales growth. The brand engaged generation Z consumers and garnered 14 million social engagements, positioning MiO as the go-to solution for crash-free energy.

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The Campaigns Successfully Marketing to Millennials and Gen Z

Pulse May 24, 2024

Advertisers have long been invested in marketing to younger audiences; gen Z and millennials are no exception. For many companies, finding ways to engage with these two generations has become integral to their campaigns. Below are successful case studies that illustrate companies authentically connecting with gen Z and millennials through experiences, product launches, and content.

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Meeting Gen Z Where They’re At, with Elizabeth Kenny at TRUTH Initiative

Marketing Futures Podcast May 21, 2024

Marketing Futures Podcast host Mike Berberich spoke with TRUTH Initiative CMO Elizabeth Kenny about how TRUTH finds insights to resonate with Gen Z, a generation that regularly shuns traditional marketing.

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The 7-Eleven X Pac-Man Collaboration

In-House Excellence Awards May 16, 2024

7-Eleven leveraged the key insight of gen Z's longing for nostalgia to create a campaign that would appeal to both gamers and non-gamers alike. The company looked to its classic partnership from the 1980’s and the iconic Pac-Man gameplay and let the retro design influence the campaign creative – all while staying true to the 7-Eleven brand.

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Why Claritin Is Planting Trees to Help Your Allergies

In-House Excellence Awards May 16, 2024

Claritin is on a mission to plant female trees to counteract the pollen-producing effects of male trees. Bayer crafted a story across multiple video ad formats to showcase Claritin's commitment to sustainability, while following the principles of Ad Net Zero to curb emissions from creative production.

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Invisalign’s Movie Trailers Juxtapose the Benefits of its Aligners to the Discomfort of Braces

REGGIE Awards April 30, 2024

To position the brand as the hero that keeps teens drama-free, Invisalign created #InvisIsDramaFree 2023 — a series of fake movie trailers emphasizing the daily hassles and visceral discomfort of braces juxtaposed against the benefits of the brands clear aligners.

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McDonald’s Host Grimace's Birthday to Engage Gen Z Consumers

REGGIE Awards April 30, 2024

McDonald’s harnessed the power of one of its most iconic characters and social media to modernized its nostalgic McDonald’s Birthday experience.

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How a Binge Worthy Drama Drove Gen Z Gym Memberships

REGGIE Awards April 30, 2024

“On this Repisode of High School Summer Pass” is a free gym promo disguised as a bingeable teen drama that lived on the same platforms as generation Z, positioning Planet Fitness as a place they belong.

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What’s Breaking the News? A Fresh Look at Experience Perceptions of the Media Industry

Knowledge Partners April 30, 2024

Siegel+Gale’s Emma Lewis analyzed the firm’s latest World’s Simplest Brands study and shared the perceived simplicity and complexity of the media/news industry among consumers.

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HP Leveraged Experiential Marketing to Engage with Gen Z

REGGIE Awards April 28, 2024

In its first live event since the pandemic, OMEN by HP wanted to make a triumphant return by breaking through the noise and creating a major splash in the anime world. HP’s biggest challenge was building brand awareness among fans of anime and cosplay.

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Forever 21 Partners with Live Nation to Delight Festival Goers

REGGIE Awards April 28, 2024

To connect with fashion-conscious generation Z festival-goers, Forever 21 partnered with Live Nation and enlisted influencer Bunny Zigler for its Rolling Loud activation. Bunny's Bae Bar glam services and capsule collections drove buzz, achieving a 50 percent sell-through rate, surpassing $100,000 in sales, and solidifying Forever 21 as the go-to for festival fashion.

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State Farm Revolutionizes Brand Engagement Through Gaming

REGGIE Awards April 27, 2024

State Farm conceived the groundbreaking Gamerhood Challenge, aiming to cultivate brand engagement among millennials and generation Z through gaming.

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LifeLock Pitches Cybersecurity to a Younger Demographic

REGGIE Awards April 26, 2024

LifeLock's "Dangerously Easy" campaign appealed to the next generation of cybersecurity consumers with an eye-catching, emotional argument.

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Each Generation's Preferred Method of Receiving Offers, by the Numbers

Money Slides April 24, 2024

Media and marketing agency Vericast shares data of the modes of communication through which generation Z, millennials, generation x, and baby boomers most prefer to receive offers.

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