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Equity Tastemakers: Generation Z and The Evolution of Inclusion for Marketers
Event Recaps December 3, 2024In partnership with Nimbly, marketing agency PACO Collective recently conducted a study of generation Z’s attitudes toward inclusivity and shared some of its findings at a December 2024 meeting of the ANA’s Marketing Futures Committee.
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These Ads Are Successfully Marketing to Younger Generations
Pulse November 13, 2024From gen Alpha to millennials, brands often seek to appeal to younger generations as a way to drive brand loyalty and add value to meaningful conversations and experiences. Below are brands that did just this, ranging from Unilever to General Mills.
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Gaming Platforms: The Next Generation of Social Media
Leading Edge November 11, 2024The lines between gaming and social media are blurring. Platforms like Roblox and Fortnite, once solely associated with gaming, are rapidly evolving into immersive social hubs. As younger generations, particularly gen Z and gen Alpha, grow up immersed in these digital worlds, they're increasingly turning to them for social interaction and self-expression.
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Editor Highlights: B2B, SEO, and Loyalty Programs
Pulse October 25, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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#NoSabo Kids: A Latino Gen Z Movement 200 Years in the Making
Leading Edge October 17, 2024In recent years, a curious trend has gained momentum among Hispanic gen Zers: the #NoSabo Kid movement. It has manifested primarily on social media platforms, namely TikTok and Instagram — and it has gained the attention of mainstream news outlets nationwide.
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From Mall Staple to Global Brand: The Transformation of Claire’s
Event Recaps October 10, 2024Claire's, the beloved 60-year-old mall retailer, reinvented itself for the digital age. This presentation delved into how Claire's has evolved its brand strategy, embraced omnichannel retail, and connected with younger audiences like gen Z and gen Alpha.
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What is Social SEO? 10 Ways to Optimize for Social Search
Knowledge Partners October 8, 2024This article explores the concept of social SEO, explaining its importance in modern digital marketing and providing ten practical strategies for optimizing social media profiles and content to improve brand visibility and engagement on platforms increasingly used as search engines.
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Libation Exploration: Guiding Consumers Toward New and Emerging Brands
Knowledge Partners October 8, 2024It’s important to note that while generation z claims to consume the least alcohol, they are the most likely of any generation to try new brands. Inspira is targeting generation Z through the most popular channels of discovery: word-of-mouth recommendations and in store promotions.
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Equity Tastemakers: Gen Z and the Future of Inclusive Marketing
Knowledge Partners October 7, 2024PACO collective shares a detailed report that combines both quantitative and qualitative methodologies to shed light on generation Z’s attitudes toward diversity and the related responsibilities of brands.
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Magnum Redefines Ice Cream Luxury for Gen Z
Smarties Awards September 30, 2024Unilever's Magnum ice cream brand transformed its annual Cannes Film Festival event into a generation Z-focused, multi-channel campaign, significantly boosting brand awareness, engagement, and sales.
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This Energy Drink Brand Used Rewards to Convince Users to Create a Ton of Content
Smarties Awards September 30, 2024Sting used the appeal of valuable rewards to coax users into creating content using the brand’s custom augmented reality (AR) filter, which was then leveraged in a campaign to drive brand recognition and, ultimately, sales.
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The Coke Music KPOP Collab with Grivy
Smarties Awards September 30, 2024Coca-Cola’s campaign strategically targeted the massive KPOP fanbase and music lovers in general, tapping into their passion for music and leveraging their break moments to drive brand trials and affinity.
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CLEAR’s Digital Campaign Inspired Gen Z Indonesians to De-stress
Smarties Awards September 30, 2024Turning its pain point into a source of inspiration, CLEAR launched a nationwide campaign that focused on reducing stress — incidentally one of the leading causes of dandruff — from the lives of its consumers.
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How This Brand Leveraged Esports to Engage Gen Z
Smarties Awards September 30, 2024In an increasingly crowded sponsorship field, Clear sought to differentiate itself and bring something innovative to King Pro League (KPL), China's No. 1 mobile e-sports competition.
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How Cupcake Vineyards Targeted Different Generations
Smarties Awards September 30, 2024With more competition and shifting consumer purchase behavior in the premium wine category, Cupcake Vineyards set a goal to drive sales and capture brand share by reaching and engaging new customers while staying top of mind with existing customers.
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Sprite Helps Consumers Beat the Heat in Vietnam
Smarties Awards September 30, 2024Sprite pitched itself as the perfect, cooling solution to oppressive heat with tactics that met generation Z consumers when they were at their hottest.
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OREO Undertakes a K-Pop Collaboration to Drive Business in Southeast Asia
Smarties Awards September 30, 2024OREO created a new cookie inspired by the band BlackPink to appeal to generation Z.
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Heineken Silver Creates Gamified Program to Engage Gen Z Consumers
Smarties Awards September 30, 2024Heineken Silver launched a mobile-first omnichannel campaign that was amplified by influencers and events to bring value to consumers and shift generation Z’s perceptions of the brand being for premium occasions.
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Heineken Silver Engaged Gen Z and Millennials Through Gaming
Smarties Awards September 30, 2024Heineken Silver integrated its brand into Arena of Valor to engage generation Z and millennial Vietnamese gamers.
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Fanta Creates an Interactive Flavor Hunt in Turkey
Smarties Awards September 30, 2024Fanta integrated an interactive digital and OOH experience for its campaign to unveil new flavors.
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