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How to Bolster Loyalty Marketing
Trends and Technology February 21, 2025In an attention economy shifting into overdrive, loyalty programs are an increasingly crucial asset for marketers, as they provide an opportunity to distinguish their brand from competitors, strengthen relationships with customers, and drive sustained purchases.
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Marketers' Favorite KPIs for Retail Media Networks, 2024
Money Slides February 13, 2025The ANA shares survey data that reveals the KPIs that marketers most prefer to use in gauging the success of their use of retail media networks.
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Marketers' Favorite Retail Media Networks, 2024
Money Slides February 13, 2025The ANA shares data detailing which retail media networks are most used by marketers as of 2024 and to what extent.
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McDonald's Brings Back Uncle O'Grimacey After 40 Years
Marketing News February 6, 2025McDonald's is bringing back its seasonal Shamrock Shake, along with Uncle O'Grimacey, a character from McDonaldland that hasn't been seen in decades, to help raise money for Ronald McDonald House Charities.
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The Future of Brands and Media Is Anchored in Retail
Event Recaps February 4, 2025An in-depth analysis of how retail media is reshaping the marketing landscape, with global spend expected to hit $160 billion in 2025 and account for nearly 25 percent of all U.S. media ad spend by 2028.
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New Choice Hotel Ad Campaign Highlights Additional Consumer Benefits
Marketing News January 16, 2025A new campaign from Choice Hotels, featuring comedian and actor Keegan-Michael Key, invites travelers to enhance their trip experience through the company's host of added benefits, including better hotel views and reasonable prices.
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The Power of Mover Trigger Marketing Campaigns
Partner Content January 14, 2025The moving journey is hectic, so trigger campaigns provide consumers with relevant offers while the need for goods and services related to relocating is top of mind. As a direct result, marketers who run trigger campaigns achieve greater return on their marketing investment than those running traditional marketing campaigns.
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Marketers' Six Favorite Retail Media Tactics, by the Numbers
Money Slides January 6, 2025The ANA shares the results of a survey that reveal the tactics that are most popular among those marketers who use retail media networks.
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Purchase Process Diagram
Tools January 1, 2025A template to help you illustrate the purchase process for your product.
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Brand Loyalty Advantage
Tools January 1, 2025Read this guide to learn how to increase your brand awareness and how to ensure your customers stay loyal to your business.
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Advocacy and Loyalty Technology Overview
Tools January 1, 2025Our Advocacy and Loyalty Technology Overview highlights the Advocacy and Loyalty technology space at a high-level.
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Advocacy and Loyalty Vendor Evaluation
Tools January 1, 2025Use this matrix to compare Advocacy and Loyalty platforms based on your requirements.
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Advocacy and Loyalty Vendors Matrix
Tools January 1, 2025Use this matrix to obtain information about key vendors in the Advocacy and Loyalty technology space.
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Customer Advocate Database
Tools January 1, 2025Use this database to template to track your customer advocates by key information, levels of engagement and referrals.
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Brand Activation Playbook
Playbooks January 1, 2025Use this set of 30 premium tools and templates to deepen your understanding of brand activation.
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Shopper Marketing Budget Template
Tools January 1, 2025Use our budget template to set and track your overall Shopper Marketing budget on a monthly and yearly basis.
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Shopper Marketing Business Case
Tools January 1, 2025Use our Shopper Marketing Business Case to provide senior management with a use case for a Shopper Marketing program in your organization.
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Shopper Marketing Competition Tracking Database
Tools January 1, 2025Use our tracking database to keep tabs on what your competitors are doing from a shopper marketing perspective.
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Shopper Marketing Contest Best Practices Checklist
Tools January 1, 2025Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.
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Shopper Marketing Coupon Best Practices Checklist
Tools January 1, 2025Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.
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