Search Marketing Knowledge Center

Walmart Rolls Out App to Aid Blind Shoppers

Marketing News December 6, 2024

Walmart joins a growing number of retailers offering a wayfinding app that connects people who are blind or have low vision with sighted interpreters. As brands continue to bolster their communications for people with disabilities, a major test comes at the start of next summer when the European Accessibility Act takes effect.

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Editor Highlights: ANA's Loyalty Report, Sustainability Tips, and Identity Data

Pulse November 8, 2024

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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Loyalty Marketing: Key Takeaways from the Latest ANA Report

Pulse November 6, 2024

Below are the key highlights and actionable next steps presented in ANA's new report that you can take to optimize your loyalty program.

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Loyalty Marketing: The Good, The Bad, and The Ugly

Pulse November 5, 2024

Back in June in Cannes, Jack Myers of MediaVillage moderated a panel on the topic of loyalty marketing and more specifically, fraud in loyalty marketing. That was the beginning of a new partnership between ANA and HUMAN, a leading cybersecurity company. You can read about that panel here. We’ve been busy since then and are now releasing the comprehensive report, “Loyalty Marketing: The Good, the Bad, and the Ugly.”

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Loyalty Marketing: The Good, the Bad, and the Ugly

Research Reports October 30, 2024

Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. While there is clear “good” in loyalty programs, there are also “bad” and “ugly” characteristics. The paper provides guidance for protecting loyalty programs.

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Retail Media Networks: Optimism Tempered with Caution

Webinar Rewinds October 30, 2024

New ANA research, based on a survey of ANA members as well as qualitative follow-up, explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.

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Editor Highlights: B2B, SEO, and Loyalty Programs

Pulse October 25, 2024

Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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The Future Shopper: 2024 Edition

Knowledge Partners October 21, 2024

VML’s 2024 The Future Shopper global survey is a look into the habits and online shopping trends of 31,500 consumers across the regions of the world.

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Making Holiday Shopping Season Count

Knowledge Partners October 16, 2024

Think With Google shares how understanding four holiday shopper mindsets — deliberate, deal-seeking, determined, and devoted — will help marketers connect with customers throughout the season.

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The Past and Future Growth of Retail Media Ad Spend

Money Slides October 15, 2024

Macquarie US Equity Research charts the growth of retail media ad spending since 2014 and forecasts its future growth all the way out to 2029.

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System 1 Thinking: Why It Matters for Your Brand Strategy

Knowledge Partners October 11, 2024

Brandtrust founder Daryl Travis explains why brands can’t overlook consumers’ “nonconscious” behaviors.

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How Dove Battled Toxic Beauty Standards with a Game of "Truth or Dare"

Behind the Campaign October 10, 2024

Find out how Dove reimagined the classic game of “Truth or Dare,” turning it into a platform that helped parents and their kids have important conversations about beauty standards and toxic social media.

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Unlocking the Value of Loyalty: Strategies for Success

Event Recaps October 10, 2024

Team members at Acxiom discussed strategies for launching and managing a successful loyalty program, covering the value that loyalty programs can bring to your business, case studies from brands that are doing loyalty well, and some best practices.

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Featured Retail Media Networks

Conference Session Videos October 9, 2024

This session showcased 10 RMNs, with each given 10 minutes to discuss their respective offerings, points of differentiation, and tips for marketers.

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The Wall Street Perspective

Conference Session Videos October 9, 2024

Tim Nollen is a sell-side equity research analyst covering media tech and was the lead on the 2024 report, “Retail media – Unlocking the next phase of digital advertising.” In this video, Tim provided his insights on RMNs and an outlook for the future.

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Addressing the Measurement Challenge

Conference Session Videos October 9, 2024

Better measurement of RMNs is required. In this session, learn how the ANA, led by its Measurement for Marketers practice, is collaborating with the Media Rating Council (MRC) to advance measurement of RMNs.

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Retail Media Networks: Optimism Tempered with Caution

Conference Session Videos October 9, 2024

In this video, learn about new ANA research, based on a survey of ANA members as well as qualitative follow-up, that explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.

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Legal Risks and Rewards of Gift Card and Loyalty Programs

Webinar Rewinds October 8, 2024

Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.

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Smile and Save: How Blibli Won an Important E-commerce Holiday with Data and AI

Smarties Awards September 30, 2024

In an effort to engage an audience that was losing enthusiasm and cash in on the 11.11 Festival — an Indonesian e-commerce holiday — Blibli created a campaign that leveraged data and AI technology while getting its customers to smile.

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