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Editor Highlights: ANA's Loyalty Report, Sustainability Tips, and Identity Data
Pulse November 8, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Loyalty Marketing: Key Takeaways from the Latest ANA Report
Pulse November 6, 2024Below are the key highlights and actionable next steps presented in ANA's new report that you can take to optimize your loyalty program.
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Loyalty Marketing: The Good, The Bad, and The Ugly
Pulse November 5, 2024Back in June in Cannes, Jack Myers of MediaVillage moderated a panel on the topic of loyalty marketing and more specifically, fraud in loyalty marketing. That was the beginning of a new partnership between ANA and HUMAN, a leading cybersecurity company. You can read about that panel here. We’ve been busy since then and are now releasing the comprehensive report, “Loyalty Marketing: The Good, the Bad, and the Ugly.”
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Loyalty Marketing: The Good, the Bad, and the Ugly
Research Reports October 30, 2024Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. While there is clear “good” in loyalty programs, there are also “bad” and “ugly” characteristics. The paper provides guidance for protecting loyalty programs.
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Retail Media Networks: Optimism Tempered with Caution
Webinar Rewinds October 30, 2024New ANA research, based on a survey of ANA members as well as qualitative follow-up, explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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Editor Highlights: B2B, SEO, and Loyalty Programs
Pulse October 25, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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The Future Shopper: 2024 Edition
Knowledge Partners October 21, 2024VML’s 2024 The Future Shopper global survey is a look into the habits and online shopping trends of 31,500 consumers across the regions of the world.
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Making Holiday Shopping Season Count
Knowledge Partners October 16, 2024Think With Google shares how understanding four holiday shopper mindsets — deliberate, deal-seeking, determined, and devoted — will help marketers connect with customers throughout the season.
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The Past and Future Growth of Retail Media Ad Spend
Money Slides October 15, 2024Macquarie US Equity Research charts the growth of retail media ad spending since 2014 and forecasts its future growth all the way out to 2029.
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System 1 Thinking: Why It Matters for Your Brand Strategy
Knowledge Partners October 11, 2024Brandtrust founder Daryl Travis explains why brands can’t overlook consumers’ “nonconscious” behaviors.
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How Dove Battled Toxic Beauty Standards with a Game of "Truth or Dare"
Behind the Campaign October 10, 2024Find out how Dove reimagined the classic game of “Truth or Dare,” turning it into a platform that helped parents and their kids have important conversations about beauty standards and toxic social media.
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Unlocking the Value of Loyalty: Strategies for Success
Event Recaps October 10, 2024Team members at Acxiom discussed strategies for launching and managing a successful loyalty program, covering the value that loyalty programs can bring to your business, case studies from brands that are doing loyalty well, and some best practices.
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Featured Retail Media Networks
Conference Session Videos October 9, 2024This session showcased 10 RMNs, with each given 10 minutes to discuss their respective offerings, points of differentiation, and tips for marketers.
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The Wall Street Perspective
Conference Session Videos October 9, 2024Tim Nollen is a sell-side equity research analyst covering media tech and was the lead on the 2024 report, “Retail media – Unlocking the next phase of digital advertising.” In this video, Tim provided his insights on RMNs and an outlook for the future.
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Addressing the Measurement Challenge
Conference Session Videos October 9, 2024Better measurement of RMNs is required. In this session, learn how the ANA, led by its Measurement for Marketers practice, is collaborating with the Media Rating Council (MRC) to advance measurement of RMNs.
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Retail Media Networks: Optimism Tempered with Caution
Conference Session Videos October 9, 2024In this video, learn about new ANA research, based on a survey of ANA members as well as qualitative follow-up, that explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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Legal Risks and Rewards of Gift Card and Loyalty Programs
Webinar Rewinds October 8, 2024Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.
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Smile and Save: How Blibli Won an Important E-commerce Holiday with Data and AI
Smarties Awards September 30, 2024In an effort to engage an audience that was losing enthusiasm and cash in on the 11.11 Festival — an Indonesian e-commerce holiday — Blibli created a campaign that leveraged data and AI technology while getting its customers to smile.
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This Restaurant Chain Enhanced Loyalty with an Aggressive Test-and-Learn Approach
Smarties Awards September 30, 2024Blaze Pizza, with the help of Response Labs, undertook a data-fueled experiment to supercharge its loyalty program.
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Abbott Revolutionizes Traditional Trade in Vietnam with a Data Program to Assist Retailers
Smarties Awards September 30, 2024Abbott created a data-collection program that gave retailers in Vietnam the power of first-party data analysis normally the province of large and sophisticated organizations.
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