Webinar Rewinds | Marketing Knowledge Center

How Brands Are Getting Creative in The New Age of Sports Sponsorships

Webinar Rewinds November 29, 2023

As the cost and demand for sports sponsorship soars, brands are looking for new ways to connect with passionate sports fans. In this webinar, learn how brands are getting creative within the sports sponsorship landscape.

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Easy, Confident and Responsible: Shutterstock's Approach to Generative AI

Webinar Rewinds November 16, 2023

In this webinar, learn how Shutterstock got involved with Generative AI, the key differences in its approach, when partners should use AIGEN content, how partners are using this new technology, and more.

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Ponysaurus Redefines Purpose with "Fund for the Fabulous"

Webinar Rewinds November 15, 2023

In this webinar, Ponysaurus and Baldwin& shares invaluable insights, real-world examples, and actionable strategies designed to empower entrepreneurs, marketers, and business leaders as they embark on transformative brand-building journeys.

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ANA SeeHer: Gen Alpha to Boomer Women, Getting Accurate Portrayals Right

Webinar Rewinds November 8, 2023

In this webinar, SeeHer discusses why gender equality is a business imperative for marketers. Learn strategies that best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.

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Five Stars? The FTC’s Proposed Rule on Fake Reviews and the Interplay Between FTC Guidance and NAD Decision-Making

Webinar Rewinds November 7, 2023

In this webinar, attorneys from Finnegan, Henderson, Farabow, Garrett & Dunner LLP, discussed the FTC’s proposed rule on the use of consumer reviews and testimonials, recent cases involving misleading use of consumer reviews, and practice tips for advertisers using consumer reviews.

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Fundamentals of Composability and MACH Frameworks for Go-to-Market Leaders

Webinar Rewinds November 2, 2023

In this webinar, get an overview on composability, including why the C-suite is adopting this approach, and how you can get started using an alternative yet more effective go-to-market solution.

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Reimagine Inclusion: Debunking 13 Myths to Transform Your Workplace

Webinar Rewinds November 1, 2023

In this webinar, veteran DEI executive Mita Mallick debunks 13 myths that hold us back from transforming our workplaces. She delivers a mix of powerful storytelling combined with practical and hands-on ways for us to be more inclusive leaders.

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The Podcast Story: Brand Safety and Suitability

Webinar Rewinds November 1, 2023

Audacy has embarked on a first-of-its kind study that uncovers the true perceptions of podcast listeners. In this webinar, learn about the myths and realities of brand-safe content.

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Increase Performance Across Channels With AI

Webinar Rewinds October 19, 2023

In this webinar with Resonate CMO Ericka Podesta McCoy, learn how to harness the power of AI-powered data to impact every stage of the customer lifecycle and future-proof your customer experience.

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Unleashing the Power of Creative with Flashtalking

Webinar Rewinds October 19, 2023

Of all the levers available to improve advertising performance, creative provides the most immediate opportunity. In this webinar, learn about the transformative effects of Creative Ad Tech and explore how AI and machine learning are changing the art of the possible.

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How a Rigorous Measurement and Optimization Process Moved JCPenney Marketing Forward

Webinar Rewinds October 18, 2023

In this webinar, hear from JCPenney’s VP of marketing, Bill Cunningham, and OptiMine’s VP of client success, Jamie Glover, on how they partnered to implement a process that enabled rapid optimization and marketing performance improvement.

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More than Insight, Action: The Roles of Measurement and Optimization

Webinar Rewinds October 12, 2023

In this webinar, learn how advertisers are putting measurement insights to work via in-flight creative and media optimizations, shifts in budget and impression allocations, and more.

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The Undeniable Impact of High-Value B2B Brands

Webinar Rewinds October 12, 2023

In this session, dive deep into the undeniable, multi-dimensional impact of stronger, higher-value B2B brands – from marketing and talent impact to financial and shareholder out-performance.

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The Art of Attention: Strategies to Connect with Consumers Across Screens

Webinar Rewinds October 11, 2023

How can advertisers break through the clutter and connect with consumers in memorable ways? The answer is innovation and authenticity. In this webinar, learn about what consumers want from brands and how advertisers can respond.

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Five Things You Can Do Now to Remove Programmatic Waste Like MFA (and Save Democracy)

Webinar Rewinds October 5, 2023

ANA’s recent transparency study that indicates a mind-boggling 15% of digital ad spend finds its way into the cesspool of sites in ineffective, if not completely worthless, fraudulent realms. As champions of both programmatic and pragmatic, speakers in this webinar offered a handful of actions that every advertiser can take today to move their needle in a positive direction.

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Winning in B2B: Delivering Excellence Today and Preparing for Tomorrow

Webinar Rewinds October 5, 2023

With complexity comes opportunity. In this webinar, experts shared proprietary market research and real, best-in-class examples of what the smartest companies in the world are doing to prepare for the next decade of B2B digital experience.

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ANA SeeHer: Optimizing The 3C’s: Creative, Content and Character Portrayals

Webinar Rewinds October 4, 2023

In this webinar, join SeeHer to learn more about the Gender Equality Measure, or GEM®, methodology, use cases, and SeeHer’s roadmap for democratizing and evolving gender equality measurement.

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Leveraging Data: How to Sharpen Your Scoring Model and Increase Lead Velocity

Webinar Rewinds September 28, 2023

Getting leads into the funnel is one thing – progressing them down is another. In this webinar, Carissa McCall, Director of Marketing Operations at Anteriad, detailed how data enrichment and employing intent help keep focus on in-market buyers and encourage faster transition from lead to customer.

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Privacy Everywhere All at Once

Webinar Rewinds September 27, 2023

In this session, learn how to lead your brand as it navigates the new AI frontier in ways that are personalized, scalable, and privacy-compliant.

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Can You See Me Now? Why Adtech MUST Embrace Transparency

Webinar Rewinds September 21, 2023

Billions of dollars are spent on advertising each year. Learn why adtech and the media buying industry must embrace transparency, and advertisers and media buying professionals must demand it, in order for each group to maintain credibility.

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