Webinar Rewinds
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Harnessing AI and Machine Learning in Customer Data Platforms for Dynamic Campaign Activation
Webinar Rewinds July 18, 2024As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, speakers explored effective strategies for marketing to older adults while avoiding common pitfalls.
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The "Stackie Awards" — Who Has the Best MarTech Stack and Why?
Webinar Rewinds July 17, 2024In this webinar, Scott Brinker shared the 2024 Stackie Awards submissions and provided his insights on why the winners were selected. The Stackies winners are those who best communicate a clear concept about how their stack is organized and how it fits into their marketing operations.
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Ace Back-to-School Shopping: LTK's Textbook for Success
Webinar Rewinds July 11, 2024Prepping for the Back to School season? In this webinar, LTK provided valuable insights from the recent LTK Back to School 2024 Shopper study, including trends in top-shopped categories by generation.
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FUNdamentals of Ethical Marketing: Strategies for Reaching Older Adults
Webinar Rewinds July 11, 2024As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, speakers explored effective strategies for marketing to older adults while avoiding common pitfalls.
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From Clicks to Conversions: Mastering the Art of Location Intelligence with Foursquare
Webinar Rewinds July 10, 2024Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.
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Cosmetics and Personal Care: False Advertising Litigation Trends
Webinar Rewinds July 9, 2024In this webinar, learn about the recent wave of class action litigation targeting advertising and marketing statements made by cosmetics and personal care brands. Key topics included PFAS chemicals, “natural” and “green” claims, ESG claims, and Proposition 65 compliance.
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Beyond Upfronts: Navigating the New Landscape of TV Advertising
Webinar Rewinds June 27, 2024In this webinar, Marc Siegel, president of sales at Simulmedia, discussed how the traditional TV upfront model is evolving as more brands demand greater accountability, flexibility, and ROI in today’s world of fragmentation, excess supply, and technological advances.
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Top Five Gender Equality Media Planning Principles to Maximize Advertising Impact
Webinar Rewinds June 27, 2024Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.
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How Citibank Is Improving Direct Mail Effectiveness
Webinar Rewinds June 26, 2024Direct mail remains a critical channel for the credit card industry to drive results in acquisition, cross-sell, and upsell efforts. In this webinar, Citibank and Intelisent shared how to embrace USPS innovations and big data part as of an overall direct mail effectiveness strategy.
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Building a Comprehensive Marketing Data Lake for Analytical and Executional Use Cases
Webinar Rewinds June 20, 2024In this webinar, Andy Hasselwander, Chief Analytics Officer at Marketbridge, and Steve Erbentraut, Chief Technology Officer at Intelisent, explored the benefits of developing and maintaining an owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based CDPs.
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Driving LGBTQ+ Inclusive Marketing and Mid-Pride Check-In
Webinar Rewinds June 13, 2024In a pivotal era of cultural shifts and heightened awareness, the 2024 ANA LGBTQ+ Marketing Inclusion Report emerged as a beacon for advertisers aiming to navigate the complex landscape of diversity and inclusion authentically. ANA's Greg Wright provided a review of the current landscape of LGBTQ+ inclusive marketing.
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The Power of Unified Data in a Chaotic Marketing World
Webinar Rewinds June 13, 2024In this webinar, School Specialty (SSL) addressed the challenge of creating a single, comprehensive customer data source despite difficulties arising from institutional data management, acquisitions, and diverse B2B and B2C interactions.
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Building Brand Love Through Legal Action
Webinar Rewinds June 11, 2024In this webinar, Deutsch LA’s Executive Vice President, Managing Director Josh Jefferis and Taco Bell's Legal Director Anna Aberman shared how they partnered to free the "Taco Tuesday" trademark for all who love tacos.
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Retail Reinvention: Leveraging Consumer Purchase Data for Market and Media Mastery
Webinar Rewinds June 6, 2024This webinar showcased how to turn vast datasets into actionable insights that enhance customer segmentation, competitive intelligence, and personalized experiences.
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Strategic Outsourcing: The Value of Preserving Time and Focus to Marketers
Webinar Rewinds June 6, 2024In this webinar, Steve Thomas Leah Tracy from HYVE Brand Concierge examined the benefits of outsourcing tactical marketing services and what to look for in an outsourcing partner.
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Unleashing the Power of "Gen Zalpha" in Marketing and Innovation with Claire's
Webinar Rewinds June 5, 2024In this webinar, explore the strategic integration of younger creators, harnessing their fresh perspectives, digital prowess, and cultural influence to shape the future of the Claire’s brand through the lens of the generations at the heart of it.
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The Essential Drivers of Building Brand Love and Loyalty
Webinar Rewinds May 29, 2024In this webinar, uncover the secrets behind creating strong, emotional connections that turn customers into brand champions.
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Turbocharging Sales Through Gender-Equal Advertising Strategies
Webinar Rewinds May 22, 2024In an era of evolving consumer dynamics, gender equality in advertising is a game-changer for sustainable growth. In this webinar, explore groundbreaking insights from the 2024 GEMLift study, revealing key trends across gender, race, ethnicity, and generations.
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Unraveling the Mysteries of CDPs: Data Sources, Access, and the Quest for Truth
Webinar Rewinds May 15, 2024In the era of data-driven marketing, (CDPs) have emerged as indispensable tools for businesses seeking to understand and engage their customers on a deeper level. In this webinar, speakers tackled one of the most pressing concerns surrounding CDPs: their status as the ultimate source of truth.
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How McDonald’s Revolutionized Asian American Marketing
Webinar Rewinds May 9, 2024Recently named AIMM’s “Most Culturally Inclusive Brand” among Asian Americans, the Golden Arches is an industry leader in engaging this influential segment. This webinar provides an overview of how an approach of blending culture and innovation has established a new standard in multicultural marketing.
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