Webinar Rewinds
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Patelco Credit Union Achieves Smarter Growth Using Data, Analytics, and Addressable Media
Webinar Rewinds July 26, 2023New customer acquisition is more important than ever, but competition is fierce. Conventional digital media strategies can deliver only incremental gains. This presentation demonstrated a smarter approach, using real-life case studies and results.
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How AI is Helping Marketers
Webinar Rewinds July 20, 2023We are at the beginning of a new shift where AI will help marketers tell stories, connect with audiences, and multiply businesses' growth opportunities. In this webinar, Google discussed AI solutions that are making it easier for marketers to show up for customers in more connected and consistent ways.
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SeeHer — Optimizing the 3C’s: Creative, Content, and Character Portrayals
Webinar Rewinds July 19, 2023In this webinar, join SeeHer to learn more about the Gender Equality Measure (GEM®) methodology, use cases, and SeeHer’s roadmap for democratizing and evolving gender equality measurement.
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Fundraising Principles and Ethics for Nonprofit Organizations
Webinar Rewinds July 12, 2023In this webinar, learn about the best practices and principles when outreaching to donors and using third-party agencies to help you gain support. Also hear about recent ethics concerns such as using AI for fundraising and marketing.
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Making the Most of Addressability
Webinar Rewinds July 12, 2023In this webinar, get an overview of the present addressability landscape, how that is evolving under new regulatory and business requirements, and most importantly, where advertisers can still gain ground in bringing greater efficiency to advertising investments.
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Advertising Litigation Trends 2023 — a Mid-Year Review
Webinar Rewinds July 11, 2023In this webinar, Kramer Levin’s Advertising Litigation practice discussed key advertising litigation trends from the first half of 2023 including Lanham Act cases, consumer class actions, NAD challenges and NARB appeals, as well as regulatory and consumer privacy and data security developments.
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ANA SeeHer Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust
Webinar Rewinds June 28, 2023In this webinar, learn what Gen Z expects from media and advertisers in terms of accurate gender representation and how to pass the Gen Z Vibe Check, while remaining authentic to your brand.
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Predictive Incrementality by Experimentation for Ad Measurement
Webinar Rewinds June 14, 2023Advertising effects have always been hard to measure. In this webinar, Meta’s Robert Moakler walked through different non-experimentation ad measurement methods and compared them to the results from randomized controlled trial-based measurement.
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Emerging Issues Surrounding Privacy Class Actions and Compliance in 2023
Webinar Rewinds June 13, 2023This webinar covered the recent surge in consumer class actions, compliance considerations, and recent developments in the law related to privacy claims.
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Perfect Parenting: The Disconnect Between Moms and Marketers
Webinar Rewinds June 8, 2023In this webinar, Dominique De Lope, senior manager of trade insights with BabyCenter and What to Expect, discussed Gen Z and Millennial mothers' changing definition of parenting success, what really influences moms' perceptions, and how they feel about their depiction in advertising and marketing campaigns.
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Leveling Up the Media Landscape: The Rise of Gaming IP
Webinar Rewinds June 7, 2023Amid a cultural revolution of gaming, we endeavor to explore the evolving transmedia landscape, the power and halo effect of premium game IP, and how brands can capitalize on this ever-emerging channel to realize the true power of gaming and further inform the future of marketing and media consumption.
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The Continued Rise of the In-House Agency: 2023 Edition
Webinar Rewinds June 1, 2023Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies providing a unique and consistent benchmark on the evolution of in-house agencies. Results of the latest study were discussed in this webinar, along with implications.
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New Media Agency Contract Template
Webinar Rewinds May 31, 2023The 2016 Media Agency Contract Template was updated in 2018 and since then, the media buying landscape and scope of agency services has continued to evolve. As a result, the contract has been updated again in 2023. In this webinar, learn about the changes to the latest Media Agency Contract Template.
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Privacy Sandbox: What Marketers Need to Know About Maximizing Ad Relevance Without Third Party Cookies
Webinar Rewinds May 31, 2023In this webinar, Google Privacy Sandbox provided an overview of progress around testing to date and discussed the major milestones that advertisers should be aware of in 2023.
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Increasing Equity and Impact Through Targeted and Diverse-Owned Media
Webinar Rewinds May 25, 2023For decades, multicultural and inclusive segments have been severely under-invested through targeted mediums and content. In this webinar, speakers reviewed the current state of the industry and unveiled the industry ad spend allocation goals for 2025-2028 for linear TV, radio, and diverse-owned media.
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ANA SeeHer GEM® Creative Best Practices: The Voice of the Consumer
Webinar Rewinds May 17, 2023In SeeHer’s Creative Best Practices "Consumer Viewpoints" webinar, speakers discussed why gender equality in media and advertising is critical to consumers and therefore a business imperative for marketers.
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Identity 2023: How We Got Here and Where We’re Going with The Trade Desk
Webinar Rewinds May 11, 2023As the industry continues to solve for fragmented identity signals across devices, ecosystems, and media outputs, The Trade Desk’s Gabe Richman presented the current state of identity and how new solutions are solving — and improving — addressability in digital advertising.
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The Future of Out-of-Home: Where Technology Meets Creativity
Webinar Rewinds May 11, 2023While DOOH media offers incredible contextual relevance through the locations of screens, specific audience targeting, and other data-driven capabilities, few creative assets fully take advantage of this relevance in their messaging. Learn how savvy marketers have an opportunity to address this gap in a few ways.
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As Seen on (P)TV: Why the Future of Television Is Built for Performance
Webinar Rewinds May 10, 2023Between the rise of Connected TV and the boom of ad-supported streaming, TV ads have dynamically (and irrevocably) changed. In this webinar, MNTN’s SVP of Marketing, Ali Haeri, discussed why everyone has embraced Connected TV, and how that’s unlocked a massive opportunity for advertisers.
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Deloitte Presents the 2023 Global Marketing Trends: Resilient Seeds for Growth
Webinar Rewinds May 10, 2023The threat of economic instability forces difficult decisions — but these same difficulties also present CMOs with an opportunity to drive growth. This webinar offers insight into which investments CMOs are prioritizing not only to recession-proof their companies, but to drive growth above and beyond recession.
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