Webinar Rewinds
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Spin First-Party Data into Advertising Gold
Webinar Rewinds March 7, 2024The demise of third-party cookies is forcing advertisers to unleash the power of an untapped asset: first-party data. Join IDX leaders to learn how businesses can apply first-party data more effectively through a stronger integration of analytics and paid media, resulting in campaigns that deliver stronger ROI.
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Starting a Movement: Tearing the Paper Ceiling
Webinar Rewinds March 6, 2024In this webinar, presenters shared lessons from a movement that has galvanized a national conversation on expanding economic opportunity for the 70 million U.S workers without traditional four-year degrees called STARs (skilled through alternative routes).
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Where Should AI Reside in Your MarTech Stack?
Webinar Rewinds February 28, 20242024 finds AI both over-hyped and very real. In this webinar, get a no-BS view of the AI landscape for enterprise marketers. See different models for applying AI services across your stack, and learn from the pilot projects of other large enterprises.
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Zero to Hero: A Data-Driven Dance Between Zero Party Data and AI
Webinar Rewinds February 22, 2024In this webinar, hear from Tod Loofbourrow, CEO of ViralGains and a renowned authority in the Artificial Intelligence domain with three decades of industry experience and teaching stints at Harvard, Stanford, and MIT.
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SeeHer’s Intro to the GEM® Suite of Measurement: Optimizing the 3C’s
Webinar Rewinds February 21, 2024In this webinar, learn more about the Gender Equality Measure (GEM®), which is the first data-driven methodology and global gold standard for measuring gender bias in ads and content.
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Pinterest Predicts: The Next BIG Trends for 2024
Webinar Rewinds February 15, 2024As a marketer, you don’t want to know what’s trending now; you want to know what’s trending next. In this webinar, Sydney Stanback, Brand Research Lead at Pinterest, discussed how to get ahead of the next big trends coming in 2024.
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The Future Is Creative: Analytical Approaches to Maximizing Creative Impact
Webinar Rewinds February 15, 2024In this webinar, learn about the various ways to plan, experiment, and effectively measure the impact of ads' creative on digital platforms to drive greater value for your organization.
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Out with Ratios, in with Smarter Budget Decisions
Webinar Rewinds February 8, 2024Relying on ratios around so-called working versus non-working spend remains popular among marketers. In the webinar, Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds February 7, 2024In this webinar, learn about the latest on postal, data privacy, and charitable giving incentives as they are advanced on Capitol Hill and at the state level.
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What Conversations from CES 2024 Tell Us About Consumers, Trends, and the Year Ahead
Webinar Rewinds February 1, 2024Back by popular demand, Stagwell’s 9th annual floor tour takes you on a virtual survey of CES, the world’s largest consumer electronics show, to unpack what the conversations from this year’s show tell marketers about what will resonate in the year to come.
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CES 2024: Recap and Trends for Marketers
Webinar Rewinds January 31, 2024Now an annual tradition, Jeff Minsky is back to take ANA members on a virtual survey of the Consumer Electronics Show (CES). In this webinar, he unpacked what the latest tech innovations mean for marketers, consumers, and the brands he works with from the world’s largest consumer electronics show.
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Five Things for 2024: Elevating Nonprofit Fundraising and Marketing
Webinar Rewinds January 31, 2024In this webinar, discover the five game-changing strategies reshaping the nonprofit landscape. RKD Group's Head of Digital Strategy shared actionable insights, innovative approaches, and proven tactics to supercharge an organization's growth and influence.
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Mastering Human Storytelling for Brands with Intel
Webinar Rewinds January 25, 2024Human storytelling is a powerful tool for brands seeking to connect with their audience on a deeper and more emotional level. In this webinar, learn how it goes beyond mere product features or services, delving into the narrative realm to create a compelling and relatable brand identity.
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New Year…NEW Email Tips You Need to Know!
Webinar Rewinds January 25, 2024What’s your email marketing New Year’s resolution? If it’s to increase open rates, send more email and learn new trends, then you’re in the right spot! In this webinar, Jay Schwedelson guided marketers through the latest best practices in email marketing.
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The Beauty Blueprint: Strategies for Success in the Competitive Beauty Industry
Webinar Rewinds January 24, 2024This webinar focused on the power of creator marketing within the competitive beauty industry and how brands can get personal and scale faster with consumers.
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Seize The Moment: Unleashing America’s Full Potential Through Diversity
Webinar Rewinds January 18, 2024Based on a HAVAS whitepaper, this webinar explores the significant influence that diversity has on consumer behavior, offering five key strategies for brands to build meaningful connections, and emphasizing that prioritizing inclusivity is not merely a checkbox but a winning strategy for the future.
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Decoding AI in Marketing: A Practical Guide for Marketers
Webinar Rewinds January 17, 2024In a world saturated with AI claims, how does a marketer navigate the sea of options and discern between hype and reality? This webinar is designed to empower marketers by demystifying AI in advertising.
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Happy New Year! 2024 B2B Digital Marketing Predictions and Resolutions with Professor Lou Cohen
Webinar Rewinds January 3, 2024A new year brings new opportunities, new fears, and new hope. Lou Cohen shared insights he’s gathered from marketing leaders about what we should expect to encounter in 2024. He also looked back on his 2023 predictions to see what he got right or wrong.
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From Theory to Practice: AI at Work in Modern Marketing
Webinar Rewinds December 14, 2023In this webinar, explore the practical applications of AI in marketing. Watch live demonstrations, gain valuable insights, and empower your marketing strategies with AI-driven innovation.
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Nation’s Favorite Ads 2023
Webinar Rewinds December 13, 2023In this webinar, System1 showcased some of the most commercially effective US advertisements of 2023, based on the emotional responses of viewers. The session also highlighted the key themes and creative features that these ads employ to drive long-term profit gain and market share growth.
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