Webinar Rewinds
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Data Privacy is Not Optional — The Ethical and Legal Implications of Digital Data
Webinar Rewinds September 21, 2023Generative AI, metaverse, cookie deprecation, commercial surveillance, data brokers — these current hot topics have important data privacy implications for advertising. In this webinar, speakers unraveled the complex and interwoven world of digital data privacy now.
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The State of Marketing Analytics — A Roundtable Discussion
Webinar Rewinds September 20, 2023In an era where economic downturns loom and financial allocations undergo rigorous assessments, marketing analytics teams are under pressure to demonstrate tangible value. In this webinar, a panel of industry experts discussed marketing analytics teams’ biggest challenges — and opportunities — in 2023.
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Navigating the Sea of AI Solutions in 2023
Webinar Rewinds September 14, 2023In this webinar, Oliver Embry, Director of Product Innovation at MNTN, navigated the ever-evolving world of Generative AI and cut through the hype to outline what AI solutions you can take advantage of today.
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ANA SeeHer Global Perceptions of Progress in Gender Equality
Webinar Rewinds September 13, 2023SeeHer and denstu have refreshed a landmark study to understand consumers' attitudes around the progress being made toward achieving gender equality and expanded its scope to include global markets. This webinar offers an assessment of the progress media and brands have made in accurate representation.
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Generative AI: Unleashing Marketing Productivity, Creativity, and Strategic Advantage
Webinar Rewinds September 13, 2023Generative AI is remaking marketing. In this webinar, Greg Verdino, founder of AI marketing consultancy CognitivePath, cuts through the hype, uncovers key strategy use cases for GenAI across every facet of marketing, and delivers a practical and proven model for using GenAI.
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Avoiding Penalties: Staying Compliant On and Off the Playing Field
Webinar Rewinds September 12, 2023Major sports seasons are ramping up, which means the court is wide open for potential legal fouls. In this webinar, Davis+Gilbert attorneys shared slam-dunk strategies for navigating new federal and state requirements for proper interactions between influencers and consumers.
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AI in Marketing Procurement — More Than a Content Generator
Webinar Rewinds September 7, 2023In this webinar, Joseph Herrada, Marketing Manager at Decideware, and Sarah Thompson, CEO of Softlink Information Centers, explored the prospect of AI in the marketing procurement tech-stack and where we are seeing the most robust results with the help of artificial intelligence in agency management.
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Exploratory Data Analysis: Uncover the Value in Data to Grow Your Business
Webinar Rewinds September 7, 2023In this webinar, learn about Audience Learning Labs, which provide brands a unique privacy compliant, scalable solution to identify prospective clients, enhance personalization and engage people with relevant customer experiences that are consistent with the brand.
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First Party Data — The Silver Bullet in Your 2024 Marketing Strategy
Webinar Rewinds September 6, 2023In this webinar, Michelle Taves, CEO of Porch Group Media and Luci Rainey, former marketing executive of Comcast and PODS, shared insights into the evolving marketing and data landscape, how first-party data can power your competitive advantage in 2024, and more.
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Key Insights from The Cost of the Pitch — ANA Study
Webinar Rewinds August 30, 2023In this webinar, learn about key insights from the ANA/4A’s report — The Cost of the Pitch — which revealed groundbreaking findings that shed light on the often mysterious and hidden expenses associated with the agency pitch process.
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The Inconvenient Truth About MarTech
Webinar Rewinds August 24, 2023In this webinar, learn more about the profound findings of the iDX commissioned study conducted by Forrester Consulting on the financial and environmental waste caused by disconnected MarTech and AdTech strategies.
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Finding the Value Within a Donor’s Behavior
Webinar Rewinds August 23, 2023In this webinar, speakers spotlighted the mid-level program at Helen Keller Intl, where mining the patterns in their donors’ giving behavior resulted in the expansion of $1,000+ gifts.
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From Grinch to Great: Transforming Your Holiday Marketing Strategy
Webinar Rewinds August 16, 2023It’s never too early to start your holiday marketing plan. In this holiday preparation webinar, discover insights to maximize your business's potential during the coming holiday season.
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Go-to-Compliance for New Cross-Border Data Transfer Program!
Webinar Rewinds August 16, 2023The European Commission has just greenlighted the new Data Privacy Framework (DPF) to replace Privacy Shield. In this webinar, get a tour through this new data transfer program and learn how the ANA can help.
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Athletic Greens Unleashes Untapped Potential and Accelerates Growth with Commercial Intelligence
Webinar Rewinds August 10, 2023In this webinar Lindsay Noyes from Athletic Greens (AG1®) and John Virzi at Analytic Partners shared the roadmap to implementing the commercial analytics program that revolutionized AG1®’s ability to quantify marketing campaign effectiveness to improve efficiency and accelerate growth.
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Optimizing Programmatic Investment — ANA Study
Webinar Rewinds August 9, 2023Initial results of the ANA Programmatic Media Supply Chain Transparency Study were recently released. In this webinar, ANA's Bill Duggan recapped the study's findings and discussed objectives for the second phase of the project.
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A Legal Update on NFTs, Crypto, the Metaverse and AI in Advertising & Promotions
Webinar Rewinds August 8, 2023In this webinar, speakers from Venable LLP explored legal developments with regard to new technologies like NFTs, cryptocurrency, and the metaverse with some AI thrown in for good measure.
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Four Pillars of Holistic Personalization in the Age of AI and ChatGPT
Webinar Rewinds August 2, 2023Even with an ample amount of data armed with advanced segmentation and targeting technologies, holistic personalization has been a difficult goal to achieve for most marketers. In this webinar, learn how AI technology can help make this a reality.
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Moving TV Measurement Forward and Beyond
Webinar Rewinds July 27, 2023The way in which we consume television and video content has rapidly changed over the past few years. In this webinar, George Ivie, CEO of the Media Rating Council (MRC) and industry-expert Artie Bulgrin discussed where video measurement stands today and where it is heading tomorrow.
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Know Your Audience: Converting Anonymous Users in a Cookie-Free World
Webinar Rewinds July 26, 2023In this webinar, learn how Ogilvy has partnered with ANA to help marketers adapt and succeed in today's rapidly changing landscape by leveraging their most value asset — customer data. Get information you'll need to not only survive in tomorrow's cookie-free world, but also to beat your competition.
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