Webinar Rewinds
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Perfect Parenting: The Disconnect Between Moms and Marketers
Webinar Rewinds June 8, 2023In this webinar, Dominique De Lope, senior manager of trade insights with BabyCenter and What to Expect, discussed Gen Z and Millennial mothers' changing definition of parenting success, what really influences moms' perceptions, and how they feel about their depiction in advertising and marketing campaigns.
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Leveling Up the Media Landscape: The Rise of Gaming IP
Webinar Rewinds June 7, 2023Amid a cultural revolution of gaming, we endeavor to explore the evolving transmedia landscape, the power and halo effect of premium game IP, and how brands can capitalize on this ever-emerging channel to realize the true power of gaming and further inform the future of marketing and media consumption.
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The Continued Rise of the In-House Agency: 2023 Edition
Webinar Rewinds June 1, 2023Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies providing a unique and consistent benchmark on the evolution of in-house agencies. Results of the latest study were discussed in this webinar, along with implications.
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New Media Agency Contract Template
Webinar Rewinds May 31, 2023The 2016 Media Agency Contract Template was updated in 2018 and since then, the media buying landscape and scope of agency services has continued to evolve. As a result, the contract has been updated again in 2023. In this webinar, learn about the changes to the latest Media Agency Contract Template.
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Privacy Sandbox: What Marketers Need to Know About Maximizing Ad Relevance Without Third Party Cookies
Webinar Rewinds May 31, 2023In this webinar, Google Privacy Sandbox provided an overview of progress around testing to date and discussed the major milestones that advertisers should be aware of in 2023.
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Increasing Equity and Impact Through Targeted and Diverse-Owned Media
Webinar Rewinds May 25, 2023For decades, multicultural and inclusive segments have been severely under-invested through targeted mediums and content. In this webinar, speakers reviewed the current state of the industry and unveiled the industry ad spend allocation goals for 2025-2028 for linear TV, radio, and diverse-owned media.
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ANA SeeHer GEM® Creative Best Practices: The Voice of the Consumer
Webinar Rewinds May 17, 2023In SeeHer’s Creative Best Practices "Consumer Viewpoints" webinar, speakers discussed why gender equality in media and advertising is critical to consumers and therefore a business imperative for marketers.
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Identity 2023: How We Got Here and Where We’re Going with The Trade Desk
Webinar Rewinds May 11, 2023As the industry continues to solve for fragmented identity signals across devices, ecosystems, and media outputs, The Trade Desk’s Gabe Richman presented the current state of identity and how new solutions are solving — and improving — addressability in digital advertising.
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The Future of Out-of-Home: Where Technology Meets Creativity
Webinar Rewinds May 11, 2023While DOOH media offers incredible contextual relevance through the locations of screens, specific audience targeting, and other data-driven capabilities, few creative assets fully take advantage of this relevance in their messaging. Learn how savvy marketers have an opportunity to address this gap in a few ways.
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As Seen on (P)TV: Why the Future of Television Is Built for Performance
Webinar Rewinds May 10, 2023Between the rise of Connected TV and the boom of ad-supported streaming, TV ads have dynamically (and irrevocably) changed. In this webinar, MNTN’s SVP of Marketing, Ali Haeri, discussed why everyone has embraced Connected TV, and how that’s unlocked a massive opportunity for advertisers.
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Deloitte Presents the 2023 Global Marketing Trends: Resilient Seeds for Growth
Webinar Rewinds May 10, 2023The threat of economic instability forces difficult decisions — but these same difficulties also present CMOs with an opportunity to drive growth. This webinar offers insight into which investments CMOs are prioritizing not only to recession-proof their companies, but to drive growth above and beyond recession.
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What Every Marketer Needs to Know About AI
Webinar Rewinds May 9, 2023This month's ANA Legal webinar with Frankfurt Kurnit's Brian Murphy and Hannah Taylor serves as a primer on AI: what every marketer needs to know.
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Tell A More Engaging Brand Story: Get Your Message Heard with Better Data
Webinar Rewinds May 4, 2023In this webinar, discover the best methods to leverage real-time data to weave compelling storylines that drive growth from Ericka Podesta McCoy, CMO at Resonate.
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A Radically Better Future: Creating Narratives That Inspire Change
Webinar Rewinds May 3, 2023Learn how business leaders can gain a deeper understanding of the art and science of creating narratives that provide a clearer point of view, win trust, and yield movement in the right direction by leveraging futures thinking and strategic foresight methodologies.
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Clean Rooms 101
Webinar Rewinds May 3, 2023Clean rooms are a hot topic of discussion today, and it’s not about making your bed. Ron Pinelli and George Ivie from MRC provided background on types of clean room structures, what you need to know about these structures, and how advertisers should navigate these to get what they need.
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Amazon AWS Advertising and Marketing to Drive Marketing Transformation
Webinar Rewinds April 26, 2023In this webinar, learn how AWS brings together a comprehensive set of purpose-built AWS Services, Solutions, and Partner offerings to help customers innovate faster, operate efficiently, and interoperate across five critical solution areas.
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Fundraising Benchmarking Review: Key Learnings and Insights for Nonprofits
Webinar Rewinds April 26, 2023In this webinar, three expert panelists reviewed fundraising benchmarking data and key learnings from 2022. They discussed interesting data points that allow marketers to benchmark their organization's performance against industry standards.
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Transforming In-House Production for Creative Agility
Webinar Rewinds April 20, 2023In this webinar, learn how Johnson & Johnson built a centralized production engine to support over 45 brands, create cost efficiencies, and unite internal stakeholders.
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Your Green Toolkit for Earth Day and Every Day
Webinar Rewinds April 20, 2023In this webinar, the ANA’s Center for Ethical Marketing teamed up with the Sustainability Collective to discuss why it's important to prioritize the environment in advertising and how companies can effectively communicate sustainability efforts to their customers.
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Bridging the Chasm of Growing Your Email Career and Email Program
Webinar Rewinds April 19, 2023In this webinar, led by the ANA Email Excellence Center Marketer and Thought Leader of the Year Award winners, hear how to leverage your success in email innovation to grow your career. Also, learn how to create incremental innovation at scale to have the type of program that marketers fawn over.
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