Webinar Rewinds
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What Every Marketer Needs to Know About AI
Webinar Rewinds May 9, 2023This month's ANA Legal webinar with Frankfurt Kurnit's Brian Murphy and Hannah Taylor serves as a primer on AI: what every marketer needs to know.
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Tell A More Engaging Brand Story: Get Your Message Heard with Better Data
Webinar Rewinds May 4, 2023In this webinar, discover the best methods to leverage real-time data to weave compelling storylines that drive growth from Ericka Podesta McCoy, CMO at Resonate.
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A Radically Better Future: Creating Narratives That Inspire Change
Webinar Rewinds May 3, 2023Learn how business leaders can gain a deeper understanding of the art and science of creating narratives that provide a clearer point of view, win trust, and yield movement in the right direction by leveraging futures thinking and strategic foresight methodologies.
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Clean Rooms 101
Webinar Rewinds May 3, 2023Clean rooms are a hot topic of discussion today, and it’s not about making your bed. Ron Pinelli and George Ivie from MRC provided background on types of clean room structures, what you need to know about these structures, and how advertisers should navigate these to get what they need.
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Amazon AWS Advertising and Marketing to Drive Marketing Transformation
Webinar Rewinds April 26, 2023In this webinar, learn how AWS brings together a comprehensive set of purpose-built AWS Services, Solutions, and Partner offerings to help customers innovate faster, operate efficiently, and interoperate across five critical solution areas.
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Fundraising Benchmarking Review: Key Learnings and Insights for Nonprofits
Webinar Rewinds April 26, 2023In this webinar, three expert panelists reviewed fundraising benchmarking data and key learnings from 2022. They discussed interesting data points that allow marketers to benchmark their organization's performance against industry standards.
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Transforming In-House Production for Creative Agility
Webinar Rewinds April 20, 2023In this webinar, learn how Johnson & Johnson built a centralized production engine to support over 45 brands, create cost efficiencies, and unite internal stakeholders.
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Your Green Toolkit for Earth Day and Every Day
Webinar Rewinds April 20, 2023In this webinar, the ANA’s Center for Ethical Marketing teamed up with the Sustainability Collective to discuss why it's important to prioritize the environment in advertising and how companies can effectively communicate sustainability efforts to their customers.
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Bridging the Chasm of Growing Your Email Career and Email Program
Webinar Rewinds April 19, 2023In this webinar, led by the ANA Email Excellence Center Marketer and Thought Leader of the Year Award winners, hear how to leverage your success in email innovation to grow your career. Also, learn how to create incremental innovation at scale to have the type of program that marketers fawn over.
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The Medium Moves the Message: A Comparative Assessment of Advertising from Broadcast to Podcast
Webinar Rewinds April 13, 2023In this webinar, Tom Webster unveiled The Medium Moves The Message, a new cross-platform study on advertiser affinity in podcasting and broadcasting.
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ANA SeeHer + Getty Inclusive Visual Storytelling for Women
Webinar Rewinds April 12, 2023SeeHer and Getty have a joint mission to change the way women are portrayed in marketing and advertising. In this webinar, learn about a workshop they've created to help marketers create and select visual content for unbiased, inclusive, and effective advertising that will lead to measurable results.
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FTC Rulemaking and Why It Matters
Webinar Rewinds April 11, 2023In this webinar, get an overview of the different FTC rulemaking processes (and guide reviews) and hear from experts about how and when companies should consider engaging.
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Beam Suntory and Havas Street: ANA/4A's Client-Agency Relationship Forum
Webinar Rewinds April 6, 2023In our second webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s were joined by representatives from Beam Suntory and Havas Street, who explored areas of the search process where there is room for improvement.
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Recession-Proofing Strategies for Creative Production
Webinar Rewinds April 6, 2023In this webinar, learn about strategies to “recession-proof” your creative productions, including uncovering efficiencies within your content creation ecosystem, right-sizing agency staffing plans, mitigating asset waste, and more.
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IBM: The Culture of Responsible AI
Webinar Rewinds April 5, 2023Earning trust in AI is not a technical problem with a technical solution. It is a SOCIO technical problem that requires a holistic approach. Phaedra Boinodiris, IBM's Phaedra Boinodiris discussed the necessary culture or ethos of organizations curating AI responsibly.
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The Future of TV Measurement: Transitioning to a Multi-Currency TV Market
Webinar Rewinds April 5, 2023The ANA, 4A’s, CIMM, and Deloitte recently partnered to conduct a study on industry perspectives on the transition to a multi-currency national TV market. In this webinar, get a comprehensive overview of the study and learn about the experiences and perspectives of those engaged in and driving the transition across the national TV marketplace.
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Corona's "Native Sportscasters” How to Democratize Soccer Matches for Indigenous Communities
Webinar Rewinds March 30, 2023In this webinar, Corona’s Yune Aranguren discussed “Native Sportscasters,” a soccer platform that brings soccer matches to fans in their original tongues, such as Maya, Zapoteca, Mixe, and Nahuatl — an innovative way to democratize soccer access to all Mexican fans.
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FUNdamentals of Ethical Marketing: Ethical Dilemmas — What Would You Do?
Webinar Rewinds March 30, 2023In this webinar, senior staff from ANA’s Center for Ethical Marketing provided recent cases of potentially unethical marketing practices. Get insights and tips to avoid ethical pitfalls and improve your marketing campaigns' ethical practices.
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How Attention Metrics Can Help Brands Drive Better Business and Environmental Outcomes
Webinar Rewinds March 30, 2023In this webinar, Adelaide and Mediahub shared how Mediahub leveraged Adelaide’s attention metric, AU, to increase conversions, reduce advertising waste, and lower carbon emissions for a leading domestic airline.
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Smile Stunt: Reaching Fans in Unexpected Ways and in Unsuspecting Places
Webinar Rewinds March 29, 2023In this webinar, Danielle Kupchak, EVP of Global Creative Content at Paramount, walked through the ins-and-outs of the Smile Movie Stunt, which Ad Age called one of the most viral advertising campaigns of 2022.
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