Webinar Rewinds
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Turbocharging Sales Through Gender-Equal Advertising Strategies
Webinar Rewinds May 22, 2024In an era of evolving consumer dynamics, gender equality in advertising is a game-changer for sustainable growth. In this webinar, explore groundbreaking insights from the 2024 GEMLift study, revealing key trends across gender, race, ethnicity, and generations.
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Unraveling the Mysteries of CDPs: Data Sources, Access, and the Quest for Truth
Webinar Rewinds May 15, 2024In the era of data-driven marketing, (CDPs) have emerged as indispensable tools for businesses seeking to understand and engage their customers on a deeper level. In this webinar, speakers tackled one of the most pressing concerns surrounding CDPs: their status as the ultimate source of truth.
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How McDonald’s Revolutionized Asian American Marketing
Webinar Rewinds May 9, 2024Recently named AIMM’s “Most Culturally Inclusive Brand” among Asian Americans, the Golden Arches is an industry leader in engaging this influential segment. This webinar provides an overview of how an approach of blending culture and innovation has established a new standard in multicultural marketing.
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Automate Your Way to Email Mastery
Webinar Rewinds May 2, 2024In this webinar, discover proven tactics to breathe new life into your email marketing efforts using marketing automation and AI.
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How to Succeed with AI in B2B Marketing: Practical Content Planning and Production Uses
Webinar Rewinds May 1, 2024This webinar delved into the impact of generative AI on marketing practices and outlines how teams can make use of today’s tools to create higher-performing campaigns by identifying key personas, adjusting messages by journey stage, building a repeatable style, and creating testable content in multiple formats.
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Tech Transactions Download: A Guide for Advertising and Marketing Professionals
Webinar Rewinds May 1, 2024Tech transactions attorneys Maxine Sharavsky Garrett and Ali Rozell of Davis+Gilbert provided a basic knowledge of the key issues in today’s tech landscape, as well as the unique considerations to keep top of mind when facing common technology transactions in the advertising and marketing industries.
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The Future of Marketing Effectiveness is AI-Driven
Webinar Rewinds April 25, 2024In this webinar, Shawn O’Neal from leading global marketing effectiveness and foresight consultancy Gain Theory explored how GenAI will transform marketing measurement by helping marketers better understand their target audience, optimize their campaigns in real-time, and ultimately drive better business results.
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An Interview with Andrew Robertson on AI and Creativity
Webinar Rewinds April 24, 2024According to Andrew Robertson, AI provides an amazing opportunity to close the gap between ideas and bringing them to life and a much greater ability to scale personalization. In this webinar, Andrew provided his perspective on the current and future state of AI for the ad industry.
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How the OLLY Brand is Adapting with Certainty in an Uncertain World
Webinar Rewinds April 24, 2024In this webinar, learn about the challenges that the OLLY brand faces as it pioneers the placement of beautiful and effective products in the highly competitive vitamin and supplements category.
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The New Creative Paradigm: How AI is Transforming Video and Content Production
Webinar Rewinds April 17, 2024This webinar features Winterberry Group’s Senior Managing Partner Bruce Biegel and APR’s Head of Production Russell Sharpe discussing how creative and content production is evolving under the transformative influence of machine learning and generative AI technologies.
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Optimizing Your Programmatic Media Investments — SAVE BIG!
Webinar Rewinds April 11, 2024An ANA study delves deep into programmatic advertising, with a keen focus on a pivotal issue: transparency. In this webinar, ANA's Bill Duggan discussed the recommended action steps to help optimize investment in programmatic media, resulting in a greater percentage of every ad dollar reaching the consumer.
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Ethical Marketing FUNdamentals: Data Privacy and Consumer Choice
Webinar Rewinds April 10, 2024Ethical marketing advances growth and builds brand and consumer trust. In this webinar, Acxiom and the ANA Center for Ethical Marketing presented a bite-sized session on two hot topics: data privacy and consumer choice.
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Clearing the FTC Hurdles: Focusing on Dark Patterns, Junk Fees, and Negative Options
Webinar Rewinds April 9, 2024Partner Daniel Kaufman and Associate Jack Ferry from the BakerHostetler Advertising, Marketing, and Digital Media team delved into FTC issues that have been front of mind — dark patterns, junk fees, and negative options.
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2024 Email Delivery Spotlight: The Impact and Opportunity from Gmail and Yahoo Changes and Other Key Updates
Webinar Rewinds April 3, 2024New requirements for emailing to Gmail and Yahoo accounts launched on February 1st. What does that mean for email marketers? During this webinar, a panel broke down the changes, explained what happened for those who haven’t complied, and helped marketers understand the evolution to come.
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Unleashing the Power of Gender Equitable Media and Advertising for Global Growth
Webinar Rewinds April 3, 2024In this webinar, discover groundbreaking insights from SeeHer and denstu’s most recent study, Global Perceptions of Progress of Gender Equality. Speakers revealed the high expectations consumers have of brands and platforms to shift societal perceptions and elevate the stature of women worldwide.
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Talent Strategies to Maximize Your Creative Output
Webinar Rewinds March 20, 2024In this webinar, learn how an array of managed solution options can save your budget and allow your team members to do the work they love while retaining full control of all creative work.
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Greenwashing versus Greenhushing
Webinar Rewinds March 14, 2024As businesses try to meet consumer demand around environmental and sustainability practices, the number of lawsuits challenging such marketing has increased. This webinar provided practical tips and advice on how to communicate the good things you’re doing, without increasing the risk of a legal challenge.
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Maximizing Return on Attention: Unveiling Consumer Attitudes and Behaviors Across Media Platforms
Webinar Rewinds March 14, 2024In this webinar, learn about new research that looks at which platforms, including podcasting, CTV, social media, YouTube, and more, are the most likely to lead to certain actions, like information seeking or even purchase, and which platforms have the most ad-skipping or switching behaviors.
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It’s 2024 and The End of Cookies. So... What’s Next?
Webinar Rewinds March 13, 2024In this webinar, explore how brands and publishers, and their agency and ad tech partners, should use the Digital Advertising Alliance Principles framework to continue to advance responsible data collection and use in an era of so much change in the area of privacy regulations.
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Spin First-Party Data into Advertising Gold
Webinar Rewinds March 7, 2024The demise of third-party cookies is forcing advertisers to unleash the power of an untapped asset: first-party data. Join IDX leaders to learn how businesses can apply first-party data more effectively through a stronger integration of analytics and paid media, resulting in campaigns that deliver stronger ROI.
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