Webinar Rewinds
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Five Ways Blockchain Can Help Fix the Broken Online Advertising Ecosystem
Webinar Rewinds March 20, 2019In 2018, there was a lot of hype regarding blockchain’s potential impact on advertising. Fast forward to today, many companies are starting to deliver on their promises. Donny Dvorin, GM of Never Stop Marketing Research, helps you navigate the current landscape.
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Why Strategy (vs. Technology) Should Lead the Way
Webinar Rewinds March 19, 2019In this webinar, learn why strategy is primary to tech, get approaches to creating a sound channel strategy, and leave with ideas of how to get started.
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Avoid Data Disruption: How Brands Can Future-Proof Their Analytics
Webinar Rewinds March 14, 2019In this webinar, experts from Flashtalking covered how the reduced transparency of walled gardens may impact your advertising, options for future-proofing your digital marketing strategy, and what we can learn from European advertisers affected by GDPR.
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Five Factors to Consider Before Advertising on Amazon
Webinar Rewinds March 13, 2019Advertising on Amazon is a constant topic of conversation around many organizations, so if you find yourself wondering if it’s right for your brand, this webinar will help you weigh some of the considerations and provide a quick look at the math behind adding Amazon Advertising into your marketing mix.
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What You Need to Know About Auto-Renewal Provisions in 2019
Webinar Rewinds March 12, 2019This webinar explored the legal requirements under the patchwork of federal and state automatic renewal laws and provided tools to mitigate the risk of substantial monetary settlements and penalties.
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Developing Survival Thinking and Planning in Today’s Disruptive Corporate World
Webinar Rewinds March 6, 2019Corporations that once graced the Fortune 500 are now causalities of war. They've become too bureaucratic, too political, too dysfunctional, too risk averse, and as a result, have lost their competitive edge. In this webinar, Joseph Jaffe offered a path to redemption, but with full warning — it may be too late.
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Test and Learn: Informing Decisions with Insights
Webinar Rewinds March 6, 2019Darnell Jean-Charles, senior manager, U.S. digital card applications at American Express, explored how his team identifies issues and gaps within their customer journey and optimizes the experience based on the outcomes of various tests.
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Top Five Trends for Marketers to Focus on in 2019 and Beyond
Webinar Rewinds February 27, 2019While these may be fast moving and more complex times, part of the issue is we’re distracted by fast fads, flash movements and the headlines that everything is different now. Learn about five things to focus on and three things to ignore for the year ahead.
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What Marketers Need to Know about Taking Back Control in a Voice-Driven World
Webinar Rewinds February 20, 2019Jenna Sheeran, SVP, Search Marketing at Digitas, explored how voice search technology is changing consumer behaviors and gave marketers actionable steps to help keep consumer loyalty.
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The State of Content Marketing in 2019
Webinar Rewinds February 13, 2019Learn about four successful approaches that businesses are taking to scale content, lean in to the first-party data value, and create a business model that provides strategic value.
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Marketing’s Hottest Emerging Trends for 2019 from eMarketer’s Geoff Ramsey
Webinar Rewinds February 6, 2019In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months.
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Organize Your B2B Agency Ecosystem for Scale, Efficiency, and Business Impact
Webinar Rewinds February 6, 2019Review the current agency models now available to B2B marketers, with an evaluation of each one and how they best fit.
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What Marketers Need to Know: Optimizing Ad Spend In Programmatic
Webinar Rewinds January 31, 2019Hear from experts at Oracle Data Cloud as they reveal how to optimize your ad spend when buying programmatically by adopting real-time contextual intelligence so you can execute digital campaigns with confidence.
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The Future of Search: Voice and Visual
Webinar Rewinds January 30, 2019This webinar covered some of the big themes and changes facing the world of search marketing. Learn about case studies on what brands are doing today and get a "future of search" marketer's playbook.
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CES 2019: Tech and Trends Marketers Need to Know
Webinar Rewinds January 23, 2019In this webinar, get a better understanding of CES, the year's best highlights, and predictions about what is to come for brand marketers.
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Five Ways Marketers Will Adapt to Consumer Power in 2019
Webinar Rewinds January 16, 2019Jim Nail, Principal Analyst at Forrester Research, laid out a series of trends for 2019 and provided practical tips for realizing them in marketing plans for the year.
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Five Ways to Rebuild Customer Trust in the Post-Trust Era
Webinar Rewinds January 9, 2019Drawing upon research from his new book, Savvy — Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era, Shiv Singh outlined how trust in brands is under stress and what you can do about that.
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Optimizing First-Party Data for Your B2B Marketing Campaign
Webinar Rewinds January 9, 2019The data from your customer relationship management (CRM) system is only as good as the data it contains. Avoid the potential pitfalls and learn how you can apply your most valuable marketing asset, first-party data.
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2019 Kickoff: Keeping Your Ads Less Controversial than the NFL and Oscars
Webinar Rewinds January 8, 2019Michael Isselin, associate at Reed Smith LLP, provided an overview of issues to consider when marketing around upcoming events like the Super Bowl and award show season.
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