Webinar Rewinds | Marketing Knowledge Center

Snackable Content Strategies to Win with Gen Z

Webinar Rewinds April 3, 2019

In this webinar, discover ways your organization can navigate, and more importantly, prioritize and quantify Gen Z's influence to increase sales and profits.

view

The State of Email Teams

Webinar Rewinds March 28, 2019

In this webinar, learn how to differentiate your email strategy from competition by focusing on building a strong and efficient team and get insights into the tools email teams use to increase their efficiency and productivity such as collaboration tools, shared calendars, and more.

view

What Marketers Need to Know: Insights and Recommendations for Engaging Women in Financial Services

Webinar Rewinds March 28, 2019

Kantar’s Winning Over Women study looks at the motivations of women when considering financial planning and management, reveals key insights into their needs, and offers recommendations for how to meet them.

view

SXSW 2019: Trends and Takeaways for Marketers

Webinar Rewinds March 27, 2019

Can't make it to Austin but want in on one of the hottest industry events of the year? 360i's Dani Calogera dove deep into the key themes and implications for marketers from everyone's favorite interactive conference.

view

Five Ways Blockchain Can Help Fix the Broken Online Advertising Ecosystem

Webinar Rewinds March 20, 2019

In 2018, there was a lot of hype regarding blockchain’s potential impact on advertising. Fast forward to today, many companies are starting to deliver on their promises. Donny Dvorin, GM of Never Stop Marketing Research, helps you navigate the current landscape.

view

Why Strategy (vs. Technology) Should Lead the Way

Webinar Rewinds March 19, 2019

In this webinar, learn why strategy is primary to tech, get approaches to creating a sound channel strategy, and leave with ideas of how to get started.

view

Avoid Data Disruption: How Brands Can Future-Proof Their Analytics

Webinar Rewinds March 14, 2019

In this webinar, experts from Flashtalking covered how the reduced transparency of walled gardens may impact your advertising, options for future-proofing your digital marketing strategy, and what we can learn from European advertisers affected by GDPR.

view

Five Factors to Consider Before Advertising on Amazon

Webinar Rewinds March 13, 2019

Advertising on Amazon is a constant topic of conversation around many organizations, so if you find yourself wondering if it’s right for your brand, this webinar will help you weigh some of the considerations and provide a quick look at the math behind adding Amazon Advertising into your marketing mix.

view

What You Need to Know About Auto-Renewal Provisions in 2019

Webinar Rewinds March 12, 2019

This webinar explored the legal requirements under the patchwork of federal and state automatic renewal laws and provided tools to mitigate the risk of substantial monetary settlements and penalties.

view

Developing Survival Thinking and Planning in Today’s Disruptive Corporate World

Webinar Rewinds March 6, 2019

Corporations that once graced the Fortune 500 are now causalities of war. They've become too bureaucratic, too political, too dysfunctional, too risk averse, and as a result, have lost their competitive edge. In this webinar, Joseph Jaffe offered a path to redemption, but with full warning — it may be too late.

view

Test and Learn: Informing Decisions with Insights

Webinar Rewinds March 6, 2019

Darnell Jean-Charles, senior manager, U.S. digital card applications at American Express, explored how his team identifies issues and gaps within their customer journey and optimizes the experience based on the outcomes of various tests.

view

Top Five Trends for Marketers to Focus on in 2019 and Beyond

Webinar Rewinds February 27, 2019

While these may be fast moving and more complex times, part of the issue is we’re distracted by fast fads, flash movements and the headlines that everything is different now. Learn about five things to focus on and three things to ignore for the year ahead.

view

What Marketers Need to Know about Taking Back Control in a Voice-Driven World

Webinar Rewinds February 20, 2019

Jenna Sheeran, SVP, Search Marketing at Digitas, explored how voice search technology is changing consumer behaviors and gave marketers actionable steps to help keep consumer loyalty.

view

The State of Content Marketing in 2019

Webinar Rewinds February 13, 2019

Learn about four successful approaches that businesses are taking to scale content, lean in to the first-party data value, and create a business model that provides strategic value.

view

Marketing’s Hottest Emerging Trends for 2019 from eMarketer’s Geoff Ramsey

Webinar Rewinds February 6, 2019

In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months.

view

Organize Your B2B Agency Ecosystem for Scale, Efficiency, and Business Impact

Webinar Rewinds February 6, 2019

Review the current agency models now available to B2B marketers, with an evaluation of each one and how they best fit.

view

What Marketers Need to Know: Optimizing Ad Spend In Programmatic

Webinar Rewinds January 31, 2019

Hear from experts at Oracle Data Cloud as they reveal how to optimize your ad spend when buying programmatically by adopting real-time contextual intelligence so you can execute digital campaigns with confidence.

view

The Future of Search: Voice and Visual

Webinar Rewinds January 30, 2019

This webinar covered some of the big themes and changes facing the world of search marketing. Learn about case studies on what brands are doing today and get a "future of search" marketer's playbook.

view

CES 2019: Tech and Trends Marketers Need to Know

Webinar Rewinds January 23, 2019

In this webinar, get a better understanding of CES, the year's best highlights, and predictions about what is to come for brand marketers.

view

Five Ways Marketers Will Adapt to Consumer Power in 2019

Webinar Rewinds January 16, 2019

Jim Nail, Principal Analyst at Forrester Research, laid out a series of trends for 2019 and provided practical tips for realizing them in marketing plans for the year.

view