Webinar Rewinds
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Oreo: Becoming a Brand of Choice with Millennials and Gen Z
Webinar Rewinds April 24, 2019In this webinar, Oreo shared how this classic American icon has stayed fresh and relevant across different generations and cultures, while honoring its storied past.
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Five Ways Marketers Can Engage Millennial and Gen Z Mothers
Webinar Rewinds April 17, 2019In this webinar, Lacy Briney, Director of Strategy at The Mom Complex, shared five ways your brand can win with moms of today and the moms of the next generation.
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Empower Your Advertising Strategy by Tapping into the Top Three Industry Trends
Webinar Rewinds April 11, 2019This webinar will help you better understand the opportunities of the top ad technologies and trends, and how you can drive strategies and objectives.
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Five Ways to Engage Gen Z for Life
Webinar Rewinds April 10, 2019In this webinar, Mark Beal, author and professor of Public Relations and Marketing at Rutgers University, shared insights directly from the minds and mouths of Gen Z on how to effectively engage them.
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Customer Experience: How to Create Value and Build Your Brand Through Event Education
Webinar Rewinds April 3, 2019How do you ensure that event education, including workshops, seminars, forums, panels, and general sessions, is providing value to both the attendees and your brand? In this webinar, Jeff Youngs, Executive Producer at GES Events, revealed the true value of attendee education.
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Snackable Content Strategies to Win with Gen Z
Webinar Rewinds April 3, 2019In this webinar, discover ways your organization can navigate, and more importantly, prioritize and quantify Gen Z's influence to increase sales and profits.
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The State of Email Teams
Webinar Rewinds March 28, 2019In this webinar, learn how to differentiate your email strategy from competition by focusing on building a strong and efficient team and get insights into the tools email teams use to increase their efficiency and productivity such as collaboration tools, shared calendars, and more.
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What Marketers Need to Know: Insights and Recommendations for Engaging Women in Financial Services
Webinar Rewinds March 28, 2019Kantar’s Winning Over Women study looks at the motivations of women when considering financial planning and management, reveals key insights into their needs, and offers recommendations for how to meet them.
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SXSW 2019: Trends and Takeaways for Marketers
Webinar Rewinds March 27, 2019Can't make it to Austin but want in on one of the hottest industry events of the year? 360i's Dani Calogera dove deep into the key themes and implications for marketers from everyone's favorite interactive conference.
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Five Ways Blockchain Can Help Fix the Broken Online Advertising Ecosystem
Webinar Rewinds March 20, 2019In 2018, there was a lot of hype regarding blockchain’s potential impact on advertising. Fast forward to today, many companies are starting to deliver on their promises. Donny Dvorin, GM of Never Stop Marketing Research, helps you navigate the current landscape.
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Why Strategy (vs. Technology) Should Lead the Way
Webinar Rewinds March 19, 2019In this webinar, learn why strategy is primary to tech, get approaches to creating a sound channel strategy, and leave with ideas of how to get started.
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Avoid Data Disruption: How Brands Can Future-Proof Their Analytics
Webinar Rewinds March 14, 2019In this webinar, experts from Flashtalking covered how the reduced transparency of walled gardens may impact your advertising, options for future-proofing your digital marketing strategy, and what we can learn from European advertisers affected by GDPR.
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Five Factors to Consider Before Advertising on Amazon
Webinar Rewinds March 13, 2019Advertising on Amazon is a constant topic of conversation around many organizations, so if you find yourself wondering if it’s right for your brand, this webinar will help you weigh some of the considerations and provide a quick look at the math behind adding Amazon Advertising into your marketing mix.
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What You Need to Know About Auto-Renewal Provisions in 2019
Webinar Rewinds March 12, 2019This webinar explored the legal requirements under the patchwork of federal and state automatic renewal laws and provided tools to mitigate the risk of substantial monetary settlements and penalties.
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Developing Survival Thinking and Planning in Today’s Disruptive Corporate World
Webinar Rewinds March 6, 2019Corporations that once graced the Fortune 500 are now causalities of war. They've become too bureaucratic, too political, too dysfunctional, too risk averse, and as a result, have lost their competitive edge. In this webinar, Joseph Jaffe offered a path to redemption, but with full warning — it may be too late.
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Test and Learn: Informing Decisions with Insights
Webinar Rewinds March 6, 2019Darnell Jean-Charles, senior manager, U.S. digital card applications at American Express, explored how his team identifies issues and gaps within their customer journey and optimizes the experience based on the outcomes of various tests.
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Top Five Trends for Marketers to Focus on in 2019 and Beyond
Webinar Rewinds February 27, 2019While these may be fast moving and more complex times, part of the issue is we’re distracted by fast fads, flash movements and the headlines that everything is different now. Learn about five things to focus on and three things to ignore for the year ahead.
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What Marketers Need to Know about Taking Back Control in a Voice-Driven World
Webinar Rewinds February 20, 2019Jenna Sheeran, SVP, Search Marketing at Digitas, explored how voice search technology is changing consumer behaviors and gave marketers actionable steps to help keep consumer loyalty.
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The State of Content Marketing in 2019
Webinar Rewinds February 13, 2019Learn about four successful approaches that businesses are taking to scale content, lean in to the first-party data value, and create a business model that provides strategic value.
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Marketing’s Hottest Emerging Trends for 2019 from eMarketer’s Geoff Ramsey
Webinar Rewinds February 6, 2019In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months.
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