Webinar Rewinds
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Fraud in Digital Advertising
Webinar Rewinds July 10, 2019In this webinar, learn about results from the latest ANA and White Ops study on measuring bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.
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How to Use Social Influencers in New Media Marketing
Webinar Rewinds July 9, 2019In this webinar, learn about the rules of the road for social media marketing, including how to communicate with social influencers and tips for drafting effective contracts.
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Transforming a Legacy In-House Agency into a Strategic Partner
Webinar Rewinds June 26, 2019Kaiser Permanente Southern California shared their insights into how to transform a pre-existing creative team from a traditional Tier 3 model into a Tier 1 house that can move the needle on organizational objectives.
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Five Ways Data Can Help You Prove the Value of Your In-House Agency
Webinar Rewinds June 19, 2019Learn how Trunk Club is using data to prove their value and grow their team, their impact to the business and their overall engagement.
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Take Your Brand to the Next Level with Omni-Channel Marketing
Webinar Rewinds June 13, 2019Join Henrik Johansson, CEO & Co-Founder of Boundless, to get the inside scoop on what some of today's top brands are doing to connect with their audiences and leave an everlasting impression.
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How In-House Agencies and External Agency Partners Work Together
Webinar Rewinds June 12, 2019CMOs have many options when choosing agency partners, including their in-house team. Laurie Schiada, Director of The Hive at Humana, and former creative leader with Boeing and Disney, shared her experiences with different brand management models.
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Boeing: Workflow Management Tool Adoption Process
Webinar Rewinds June 5, 2019Corey Dill, senior manager of creative operations at The Boeing Company, shared how they found greater success with a new workflow management tool.
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Leveraging Micro-Influencers to Increase Brand Loyalty
Webinar Rewinds May 29, 2019With esports continuing to grow in popularity and revenue, it is becoming increasingly necessary for brands to connect with this influential audience in an authentic manner. Learn how Toyota and Overwatch League developed an exclusive behind-the-scenes series called Access Granted.
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Toyota’s Drive Into Esports: Using Influencers to Reach a New Audience
Webinar Rewinds May 29, 2019With esports continuing to grow in popularity and revenue, it is becoming increasingly necessary for brands to connect with this influential audience in an authentic manner. Learn how Toyota and Overwatch League developed an exclusive behind-the-scenes series called Access Granted.
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Nationwide: Three Important Steps When Choosing Influencers for Your Social Marketing Strategy
Webinar Rewinds May 22, 2019Everyone knows influencer marketing is a proven way to effectively and authentically connect with social audiences. But, how do you know what influencer is right for you? In this webinar, learn about three elements that are critical to your influencer success.
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ANA-USPS Webinar: Postal Service’s Informed Visibility and More!
Webinar Rewinds May 20, 2019The USPS is a vitally important marketing channel for direct marketers and nonprofit fundraisers. Learn the latest on how to track your postal delivery through Informed Visibility and other related service topics from USPS experts.
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The New SAG-AFTRA Contract
Webinar Rewinds May 14, 2019In this webinar, Stacy Marcus, Partner at Reed Smith and Chief Negotiator for the Joint Policy Committee, and Michael Isselin, Associate at Reed Smith discussed key changes in the 2019 SAG-AFTRA Commercials Contracts.
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Advancing Your Analytics Culture to Supercharge Your Company’s Performance
Webinar Rewinds May 9, 2019In this webinar, learn how brands and influencers can effectively work together to create meaningful, engaging content while developing relationships that provide value for the influencer, the brand, and the audience.
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Creating Meaningful Partnerships Between Influencers and Brands
Webinar Rewinds May 8, 2019In this webinar, learn how brands and influencers can effectively work together to create meaningful, engaging content while developing relationships that provide value for the influencer, the brand, and the audience.
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Kohl’s: Building Brand Credibility with Influencer Marketing
Webinar Rewinds May 1, 2019In this webinar, learn how Kohl’s took a tiered approach to influencer marketing in order to increase credibility and spread brand awareness in a crowded retail space.
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Oreo: Becoming a Brand of Choice with Millennials and Gen Z
Webinar Rewinds April 24, 2019In this webinar, Oreo shared how this classic American icon has stayed fresh and relevant across different generations and cultures, while honoring its storied past.
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Five Ways Marketers Can Engage Millennial and Gen Z Mothers
Webinar Rewinds April 17, 2019In this webinar, Lacy Briney, Director of Strategy at The Mom Complex, shared five ways your brand can win with moms of today and the moms of the next generation.
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Empower Your Advertising Strategy by Tapping into the Top Three Industry Trends
Webinar Rewinds April 11, 2019This webinar will help you better understand the opportunities of the top ad technologies and trends, and how you can drive strategies and objectives.
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Five Ways to Engage Gen Z for Life
Webinar Rewinds April 10, 2019In this webinar, Mark Beal, author and professor of Public Relations and Marketing at Rutgers University, shared insights directly from the minds and mouths of Gen Z on how to effectively engage them.
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Customer Experience: How to Create Value and Build Your Brand Through Event Education
Webinar Rewinds April 3, 2019How do you ensure that event education, including workshops, seminars, forums, panels, and general sessions, is providing value to both the attendees and your brand? In this webinar, Jeff Youngs, Executive Producer at GES Events, revealed the true value of attendee education.
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