Why Strategy (vs. Technology) Should Lead the Way
Executive Summary
Which ESP is the best? Which marketing cloud stack should I migrate to? We love the idea of this new sexy feature from our ESP but we're not sure how to best use it...
As leading experts in email we hear these questions weekly, if not daily. With more ESPs and marketing automation platforms than ever, it's no wonder technology all too often takes a front row seat in email marketing decisions when it's really strategy that should lead the way. Granted, platform and provider decisions aren't easy, but understanding what you want to gain from email marketing and why is fundamental to making the best decisions you can, and that starts with a solid foundation of strategy.
In this webinar, learn why strategy is primary to tech, get approaches to creating a sound channel strategy, and leave with ideas of how to get started.
Webinar attendees will learn:
- Why having a written strategy is key to success
- How to get started with creating a strategy
Speakers:
Kath Pay
CEO
Holistic Email Marketing
Karen Talavera
President
Synchronicity Marketing