Webinar Rewinds
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Marketing Through a Crisis: Three Opportunities for Action
Webinar Rewinds June 30, 2020In this webinar, you will learn about the beliefs and concerns marketers have today and the challenges they face moving forward.
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How to Create Engaging Virtual Events during Social Distancing and Beyond
Webinar Rewinds June 29, 2020In this webinar, Ben Holland, On Q Financial’s Vice President of Marketing and former president of the American Marketing Association Phoenix Chapter, shared best practices for virtual events to help you improve your presentations and engage your audience.
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Frito-Lay: How to Reignite Brands by Carving Out New and Unexpected Territories
Webinar Rewinds June 26, 2020Marissa Solis, senior vice president, core brands at Frito-Lay, shared how brands like Doritos and Cheetos don't need to reinvent themselves – they need to use the brand's preexisting personality, consumer passions, and values to reignite the role they play in the lives of snackers.
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Media Transformation and Changing the Timing of the Television Upfront
Webinar Rewinds June 25, 2020Leaders from the ANA Media Advisory Board discussed the upfront as well as other ideas for media transformation and reform.
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Ally Financial: Innovating and Evolving Through Social Media During Uncertain Times
Webinar Rewinds June 24, 2020In this webinar, Ally Financial explained how it uses its social platforms to connect with customers, drive brand awareness, and engage prospects with culturally relevant content.
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The Value of a Brand Safety Officer
Webinar Rewinds June 23, 2020Christine Desrosiers, Brand Safety Officer in Residence and Neal Thurman, Co-founder, discussed the origins of BSI and how it benefits the digital advertising ecosystem.
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Insights on Shifting Viewing Behavior and Show Discovery
Webinar Rewinds June 22, 2020Xandr shared new insights on what viewers are watching now, while addressing the shifts in viewing behavior, including bingeing and on-demand viewing, that have emerged over the last few months.
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Playing the Long Game: Building Relationships in Times of Uncertainty
Webinar Rewinds June 22, 2020In this webinar, speakers discussed why a focus on customer relationships is more important than ever and how you can deliver email that helps your customers – not just now, but in the future to come.
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PwC: Leveraging Your COVID-19 Strategy to Strengthen Your Marketing Agility and Performance
Webinar Rewinds June 22, 2020In this webinar, PwC discussed concrete ways to contemporize marketing function in response to COVID-19.
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Seven Strategies from Brands Leading the Conversation on Twitter
Webinar Rewinds June 22, 2020Written against the backdrop of COVID-19, and with the goal of empowering more brands to find their voice, Twitter is introducing the Conversation Playbook - seven strategies that leading companies are using to cultivate their brands through conversation on Twitter.
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An Overview of the Latest Proposed CCPA Regulations
Webinar Rewinds June 17, 2020Michael Signorelli of Venable LLP examined the regulations proposed in the CCPA and highlighted how they will affect you and your company.
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Progressive Insurance’s In-House Approach to Influencer Marketing
Webinar Rewinds June 17, 2020In this webinar, Progressive Insurance explored the meteoric rise of influencer marketing.
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Navigating Changing Consumer Behavior during COVID-19
Webinar Rewinds June 16, 2020In this webinar, data, insights, and consulting leader Kantar examined how consumers and brands have been transformed by COVID-19 and provided guidance for how brands can emerge stronger in the years ahead.
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How Brands Using Smart Data Fuel Meaningful Customer Relationships and Trust
Webinar Rewinds June 15, 2020In this webinar Axiom, and Matterkind dive into the importance of trust in the marketing/advertising ecosystem and how using data, inventory, technology, and audience strategy to engage consumers in an authentic way will help those content experiences shine.
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Stop Making Sense: The Art of Inspiring Leadership in Trying Times
Webinar Rewinds June 12, 2020In this webinar, Assembly Media shared "The Six Skills of Inspiration" that can inspire people during these strange and trying times.
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COVID-19 Industry Impact on Production and Content Creation: What’s Next?
Webinar Rewinds June 10, 2020In this webinar, APR will shared its aggregated global analysis on the impact of COVID-19 in production and discussed strategic considerations as you resume your productions including:
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Pearle Vision: The Art and Science of Effective Brand Positioning During COVID-19
Webinar Rewinds June 8, 2020Doug Zarkin, VP and CMO at Pearle Vision, shared his perspective on brand positioning and how to use its power to drive sustained brand growth in the midst of the COVID-19 pandemic.
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Six Ways to Redesign Scope of Work Programs in Uncertain Times
Webinar Rewinds June 5, 2020In this webinar, Decideware shared top recommendations to help shape a successful approach to scope of work programs between advertisers and agencies.
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How Gen Z Will Save Us and Their Impact on Business
Webinar Rewinds June 3, 2020In this webinar, Moxie outlined what makes gen Z distinct, what approaches are best suited for reaching this uniquely-poised audience, and what impact they will have on your business.
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