Webinar Rewinds
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BIC’s Journey to Global Digital Acceleration
Webinar Rewinds July 22, 2020In this webinar, Jen Elmashni, VP of Global E-Commerce and Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy and Operations, shared insights and best practices for winning in the Digital space.
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A Guide to Growth Marketing During COVID-19
Webinar Rewinds July 20, 2020In this webinar, David Rodnitzky, CEO and Founder at 3Q Digital, shared his recommendations for marketing during COVID-19, including tips on where to pivot your focus if events were a large part of your marketing strategy; how to use real-time data to adjust budgeting, forecasting and KPIs; and what to keep in mind while creating messaging that speaks to the times.
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Heat + Deloitte Digital Use Social Sensing to Help Business Navigate COVID-19
Webinar Rewinds July 16, 2020In this webinar, Heat + Deloitte Digital shared insights on AI platforms, Heat AI and Sprinklr, and how its agile team of strategist, analysts and creatives deliver actionable insights that businesses can use to navigate this next normal.
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Adapting Experiential Marketing in the Era of COVID-19 Using Experiential Relationship Management
Webinar Rewinds July 15, 2020In this webinar, Jonathan Yaffe, CEO & Co-Founder of AnyRoad, discussed how Experiential Relationship Management (or ERM, CRM for experiences) allows brands to capture data about experience participants to build better, long-term relationships with customers and maintain brand loyalty.
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Post Pandemic Litigation Outlook
Webinar Rewinds July 14, 2020This panel brought together attorneys to discuss the significant number of case filings stemming from COVID-19-related business disputes.
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Conducting Agency Search and Pitch Sessions During a Pandemic
Webinar Rewinds July 13, 2020In this webinar, President of Joanne Davis Consulting and ANA faculty member Joanne Davis shared best practices to conduct an agency search or review and vetting during a pandemic and work from home.
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The State of Sponsorship and Experiential Marketing: Where to Next?
Webinar Rewinds July 10, 2020In this webinar, Global Managing Director at IEG, Peter Laatz, and Director of Brand Activation, and Sponsorship and Experiential Marketing at ANA, Gena Casciano discussed the state of the Sponsorship Marketing industry, and how brands are adapting to these challenging times.
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Designing a Sustainable, Scalable Organizational Structure for In-House Teams
Webinar Rewinds July 9, 2020In this webinar, Andy Epstein, a senior consultant with Cella, shared best practices including how to scale your organization as workload fluctuates, easy-entry models for introducing new capabilities, and methods that mitigate roadblocks to talent access.
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Learnings from Crisis-Mode (Things to Take Forward)
Webinar Rewinds July 9, 2020Tim Smith, President of CHEMISTRY, shared how utilizing resources and purpose rather than perfection, along with quick decisions, wins the short-term and sets you up for the future.
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How Purpose Powers B2B Growth (B2B Marketing Series)
Webinar Rewinds July 8, 2020In this webinar, Carol Cone examined the growing influence of purpose in B2B companies, a trend driven by fundamental shifts in society, the marketplace, and people’s expectations.
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The Evolution and Outlook for Identity in a Privacy-First Post-Cookie World
Webinar Rewinds July 8, 2020Winterberry Group Senior Managing Partner Bruce Biegel shared the ins-and-outs of the rapidly evolving market segment of identity, including its current state and future outlook in marketing and advertising.
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Using TikTok to Increase Your Return on Influencers
Webinar Rewinds July 7, 2020As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands. This webinar shared best practices and case studies regarding TikTok.
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Reputation, Relevancy, and Response: Adjusting Advertising in 2020
Webinar Rewinds July 6, 2020In this webinar, Angela Laubmeier Schema, vice president of advertising and sponsorships at Lincoln Financial Group, shared how Lincoln has combated budget cuts and bold moves by big-name competitors to maintain awareness and protect corporate reputation in response to the COVID-19 crisis.
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How Marketing Must Evolve in the Era of Social Distancing and Beyond
Webinar Rewinds July 2, 2020In this webinar, Erik Huberman, CEO & Founder of Hawke Media, discussed actionable tips to leverage the shift in demand to increase customer engagement and build community in the months to come.
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The Future of Social Commerce: How Brands Can (and Should) Adapt Their E-Commerce Strategies
Webinar Rewinds July 1, 2020In this webinar, PMG discussed how social platforms are responding to the need to provide seamless shopping experiences, how the landscape of platform buying has evolved, and what brands can and should do now to adapt their e-commerce strategies.
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Marketing Through a Crisis: Three Opportunities for Action
Webinar Rewinds June 30, 2020In this webinar, you will learn about the beliefs and concerns marketers have today and the challenges they face moving forward.
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How to Create Engaging Virtual Events during Social Distancing and Beyond
Webinar Rewinds June 29, 2020In this webinar, Ben Holland, On Q Financial’s Vice President of Marketing and former president of the American Marketing Association Phoenix Chapter, shared best practices for virtual events to help you improve your presentations and engage your audience.
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Frito-Lay: How to Reignite Brands by Carving Out New and Unexpected Territories
Webinar Rewinds June 26, 2020Marissa Solis, senior vice president, core brands at Frito-Lay, shared how brands like Doritos and Cheetos don't need to reinvent themselves – they need to use the brand's preexisting personality, consumer passions, and values to reignite the role they play in the lives of snackers.
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Media Transformation and Changing the Timing of the Television Upfront
Webinar Rewinds June 25, 2020Leaders from the ANA Media Advisory Board discussed the upfront as well as other ideas for media transformation and reform.
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