Unlocking Email’s Hidden Opportunities to Create a Competitive Advantage
Executive Summary
Digital marketing channels, such as email, are critical to businesses now more than ever. As organizations increase communications to customers and scale their online channels, the battle for the inbox is at an all-time high. Strong email deliverability is just the first step to get to the inbox. You also have to stand out against your competition. Companies that leverage competitive intelligence applications see 3x more revenue than those that don't.
In this webinar, join April Mullen, Director of Strategic Insights at SparkPost, to learn how to leverage the power of analytics and competitive intelligence to uncover opportunities to gain an edge on competition and capture subscriber attention.
Key Takeaways
- Email marketers need to benchmark their activity and performance against competitors to stand out in the inbox.
- It's essential to understand what your competitors are doing from the types of campaigns they are sending, the frequency at which they are sending, their open/deleted rates, and more.
- Companies using competitive intelligence applications generate 3x more revenue than those that don't.
Speakers:
April Mullen
Director of Strategic Insights
SparkPost
Nicolas Williams
Senior Digital Marketing Manager
Smart & Final