Webinar Rewinds | Marketing Knowledge Center

Agile Marketing: There's More to Agile Email than Two-Week Sprints

Webinar Rewinds March 17, 2021

In this webinar, learn the mindset, process, and tools to help make your team more nimble, agile, and able to adapt quickly (or on the fly) to drastically reduce design, approval, and deployment time.

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The Verizon Adfellows Program: Galvanizing the Industry around Diverse Talent

Webinar Rewinds March 17, 2021

In this webinar, Deirdre Robinson shared how Verizon's Adfellows program was developed, how companies can get involved in this fellowship, and how they can join other major organizations build a diverse talent pipeline.

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Martech Procurement Resources for Your Legal and Procurement Teams

Webinar Rewinds March 11, 2021

Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.

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Recruiting Entry-Level Diverse Talent: What You Can Learn from Brands, Agencies, and Publishers

Webinar Rewinds March 10, 2021

In this webinar, learn about a new study that called on advertising trade associations to work together to ensure a healthy inflow of diverse talent in the industry as well as best practices to retain this talent.

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Rise of Opportunity and Risk in AI for Advertising

Webinar Rewinds March 9, 2021

In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.

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Four Principles to Help Lead Your Remote Teams More Effectively

Webinar Rewinds March 3, 2021

COVID-19 has changed the way we work now and how we will work in the future. In this webinar, learn about four principles to remote working, whether you're new to remote working or you've been working as a remote team for years.

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Email Around the World: U.S., Canada, EU, and U.K.

Webinar Rewinds February 24, 2021

In this webinar, learn the key requirements and updates on data privacy regulation from the U.S., Canada, Europe and U.K., and how to navigate and comply.

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L’Oreal, Newell Brands, and TikTok: How Technology Drives Creative Brand Performance

Webinar Rewinds February 17, 2021

In this webinar, executives from L'Oreal, Newell, TikTok, and Ad-Lib discussed how data and technology are being leveraged to bridge the gap between media and creative.

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The State of Multichannel Marketing in 2021 and Beyond

Webinar Rewinds February 17, 2021

In this webinar, learn about benchmarks and insights analyzing indicators that signal higher overall performance regarding multichannel campaign effectiveness.

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Martech Procurement Resources for Your Legal and Procurement Teams

Webinar Rewinds February 16, 2021

Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.

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A Marketer’s Blueprint for the Future: Capabilities to Survive and Thrive in a Dynamic Marketplace

Webinar Rewinds February 10, 2021

In this webinar, learn about the results of a study conducted with CMOs and senior marketing leaders across North America to gain insight into where the marketing landscape is headed and the capabilities that will drive this future.

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The Lowe’s Approach to Navigating Today’s Data and Measurement Landscape

Webinar Rewinds February 10, 2021

Over the last 18 months, Lowe’s has been designing the organization of the future to maximize the customer experience. Learn how the company’s iterative approach and agile mentality has allowed them to adapt to a marketing environment that will continue to evolve in the coming months.

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CES 2021: What Marketers Need to Know About the Latest Tech and Trends

Webinar Rewinds February 3, 2021

In this webinar, learn about the all-digital CES 2021 and experience the visionary ideas, solutions, and technologies shaping the future of marketing, media, and communications.

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How to Keep Lapsed Donors from Staying Socially Distant

Webinar Rewinds February 3, 2021

In this webinar, learn how Save the Children put predictive modeling into practice to help the organization bring 15,000 reactivated names back to its core list and re-ignite strong relationships.

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How to Translate Social Messaging into Effective Digital Audio

Webinar Rewinds January 28, 2021

In this webinar, Pandora provided practical examples of how to translate existing social messages into effective and compelling digital audio spots and provided tools to help brands lean into the many advantages of digital audio.

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How the Rock & Roll Hall of Fame Changed Its Tune in Digital

Webinar Rewinds January 27, 2021

In this webinar, the RockHall.com team shared key takeaways and considerations for nonprofit organizations looking to embark on their own digital transformation journeys in 2021 and beyond.

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How to Optimize Your Supply Path in 15 Minutes

Webinar Rewinds January 27, 2021

In this webinar, Dan Greenberg, Founder and CEO at Sharethrough, demystified Supply Path Optimization (SPO) and offered tips and tricks to leverage the supply sources that bring you differentiation and value.

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Martech Procurement Resources for Marketers and Procurement Specialists

Webinar Rewinds January 21, 2021

In this webinar, learn how a new suite of legal tools can help marketers secure substantially better value out of your martech investment, drive growth, and eliminate waste.

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Inspiration from Award-Winning Email Marketing Campaigns

Webinar Rewinds January 20, 2021

In this webinar, learn how two prestigious 2020 ANA Email Program Award winners creatively used different techniques to improve their email marketing ROI.

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The Future of Search Marketing: What's Now. What's Next.

Webinar Rewinds January 20, 2021

From marketplaces to smart speakers to augmented reality, search is becoming a marketing channel that lives throughout the customer journey. In this webinar, learn where search is going, how consumers are changing, and what marketers need to do about it to get ahead.

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