Webinar Rewinds
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Rise of Opportunity and Risk in AI for Advertising
Webinar Rewinds March 9, 2021In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.
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Four Principles to Help Lead Your Remote Teams More Effectively
Webinar Rewinds March 3, 2021COVID-19 has changed the way we work now and how we will work in the future. In this webinar, learn about four principles to remote working, whether you're new to remote working or you've been working as a remote team for years.
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Email Around the World: U.S., Canada, EU, and U.K.
Webinar Rewinds February 24, 2021In this webinar, learn the key requirements and updates on data privacy regulation from the U.S., Canada, Europe and U.K., and how to navigate and comply.
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L’Oreal, Newell Brands, and TikTok: How Technology Drives Creative Brand Performance
Webinar Rewinds February 17, 2021In this webinar, executives from L'Oreal, Newell, TikTok, and Ad-Lib discussed how data and technology are being leveraged to bridge the gap between media and creative.
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The State of Multichannel Marketing in 2021 and Beyond
Webinar Rewinds February 17, 2021In this webinar, learn about benchmarks and insights analyzing indicators that signal higher overall performance regarding multichannel campaign effectiveness.
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Martech Procurement Resources for Your Legal and Procurement Teams
Webinar Rewinds February 16, 2021Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.
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A Marketer’s Blueprint for the Future: Capabilities to Survive and Thrive in a Dynamic Marketplace
Webinar Rewinds February 10, 2021In this webinar, learn about the results of a study conducted with CMOs and senior marketing leaders across North America to gain insight into where the marketing landscape is headed and the capabilities that will drive this future.
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The Lowe’s Approach to Navigating Today’s Data and Measurement Landscape
Webinar Rewinds February 10, 2021Over the last 18 months, Lowe’s has been designing the organization of the future to maximize the customer experience. Learn how the company’s iterative approach and agile mentality has allowed them to adapt to a marketing environment that will continue to evolve in the coming months.
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CES 2021: What Marketers Need to Know About the Latest Tech and Trends
Webinar Rewinds February 3, 2021In this webinar, learn about the all-digital CES 2021 and experience the visionary ideas, solutions, and technologies shaping the future of marketing, media, and communications.
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How to Keep Lapsed Donors from Staying Socially Distant
Webinar Rewinds February 3, 2021In this webinar, learn how Save the Children put predictive modeling into practice to help the organization bring 15,000 reactivated names back to its core list and re-ignite strong relationships.
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How to Translate Social Messaging into Effective Digital Audio
Webinar Rewinds January 28, 2021In this webinar, Pandora provided practical examples of how to translate existing social messages into effective and compelling digital audio spots and provided tools to help brands lean into the many advantages of digital audio.
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How the Rock & Roll Hall of Fame Changed Its Tune in Digital
Webinar Rewinds January 27, 2021In this webinar, the RockHall.com team shared key takeaways and considerations for nonprofit organizations looking to embark on their own digital transformation journeys in 2021 and beyond.
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How to Optimize Your Supply Path in 15 Minutes
Webinar Rewinds January 27, 2021In this webinar, Dan Greenberg, Founder and CEO at Sharethrough, demystified Supply Path Optimization (SPO) and offered tips and tricks to leverage the supply sources that bring you differentiation and value.
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Martech Procurement Resources for Marketers and Procurement Specialists
Webinar Rewinds January 21, 2021In this webinar, learn how a new suite of legal tools can help marketers secure substantially better value out of your martech investment, drive growth, and eliminate waste.
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Inspiration from Award-Winning Email Marketing Campaigns
Webinar Rewinds January 20, 2021In this webinar, learn how two prestigious 2020 ANA Email Program Award winners creatively used different techniques to improve their email marketing ROI.
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The Future of Search Marketing: What's Now. What's Next.
Webinar Rewinds January 20, 2021From marketplaces to smart speakers to augmented reality, search is becoming a marketing channel that lives throughout the customer journey. In this webinar, learn where search is going, how consumers are changing, and what marketers need to do about it to get ahead.
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Going Beyond with Jeep’s Passion for Adventure
Webinar Rewinds January 13, 2021In this webinar, learn how Jeep tapped into the Winter X Games attendees’ passion for adventure with a REGGIE Award-winning ride of a lifetime without ever leaving the slopes.
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How Your Brand Can Win When You’re Being Outspent
Webinar Rewinds January 13, 2021In this webinar, Bill Durrant, President, and Talia Arnold, Head of Strategy, at Exverus Media, shared proven strategies and real-life examples for marketers who want to drive brand growth with comparably modest media budgets.
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CCPA/CPRA Compliance
Webinar Rewinds January 12, 2021In this webinar, representatives from Venable discussed recent changes to the regulations enforcing the California Consumer Privacy Act (CCPA), where things stand with the California Privacy Rights Act (CPRA), and compliance issues surrounding both CCPA and CPRA.
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Digital Ad Spending and Trends in 2021: eMarketer’s Outlook
Webinar Rewinds January 6, 2021In this webinar, learn about the most important points of eMarketer's latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets.
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