Webinar Rewinds
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Owning Game-Changing Subcategories, the Only Way to Grow
Webinar Rewinds January 6, 2021In this webinar, learn why the only way to grow (with rare exceptions) is with “must-haves” defining game-changing subcategories with a new or markedly superior customer experiences or brand relationship, an exemplar brand that positions the subcategory, and barriers to competitors.
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Inspiring Organizational Change: Keeping the Complexity Simple
Webinar Rewinds December 16, 2020In this webinar, learn why the value of an agile organization that moves effectively cannot be underestimated and in fact can be quantified.
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The 7 Dimensions of Successful In-House Design
Webinar Rewinds December 16, 2020In this webinar, Greg Paull, Co-Founder and Principal at R3, shared best practices on how marketers can structure in-house agencies for success and discussed tactics on how to better manage processes and performance with both internal teams and external suppliers.
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How to Make the CFO Your Marketing BFF
Webinar Rewinds December 14, 2020Creating and nurturing a relationship with your CFO is more critical than ever for the Marketing Department. In this webinar, learn how to communicate with the CFO in a language they understand.
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Five Foundational Emails and How to Make them More Effective
Webinar Rewinds December 10, 2020In this webinar, walk through the steps for boosting the effectiveness of five different kinds of emails: welcome, promotional, company communications, transactional, and behavioral triggers.
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Machines, Data, and Creativity: The Future of Advertising
Webinar Rewinds December 10, 2020In this webinar, Noah Choi, Industry Manager, Technology and Telecommunications at Facebook, shared how the rising tides of data regulation, automation, and mobile commerce are lifting the industry to a new level of creativity.
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How ADT Cracked the Social Code and Grew Its In-House Team
Webinar Rewinds December 9, 2020In this webinar, learn how ADT’s digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social media to do: engage, converse, and share.
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Organizational Transformation During Turbulent Times
Webinar Rewinds December 9, 2020In this webinar, Andrea Redniss, EVP at MediaLink, outlined how brands should think about reevaluating their resources, capabilities, processes, partners, and structures in reaction to a consumer landscape that looks entirely different than it did nine months ago.
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Google and Western Union: Driving Transformation Through Crisis
Webinar Rewinds December 3, 2020In this webinar, learn how one of the largest, most prominent financial institutions, Western Union, transformed their strategy during the pandemic to help more customers send and receive money when it mattered most.
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Elevate Your Personal Brand by Giving Back to Academia
Webinar Rewinds December 2, 2020In this webinar, Elliot Lum, SVP of talent strategy at the ANA Educational Foundation (AEF), shared how brands can take advantage of what the AEF has to offer as they provide a conduit back to academia.
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B2B Email Marketer Speakeasy — Straight Talk and Insider Tips for 2021 Success
Webinar Rewinds November 19, 2020After a distracting and chaotic year for consumer marketers and retailers, many lessons have been learned. In this webinar, refocus and learn how to tighten up your prospecting, lead nurturing, and customer conversion funnels plus leverage marketing automation and email at every step of the way.
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Radio Listener Insights and Strategies to Reach Them
Webinar Rewinds November 19, 2020In this webinar, get an inside look into the current trends and insights recent studies about radio have surfaced to help define your media and radio strategies for the coming quarter and year.
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Marketing to Modern Consumers: How 2020 Has Changed Branding Forever
Webinar Rewinds November 18, 2020In this webinar, Jeff Fromm, Partner at Barkley, shared insights into Gen-Z and their expectations for brands, how many brands have struggled to provide an adequate response, and how others are rising to meet this generation's demands in creative ways.
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Negotiating with Advertising Agencies
Webinar Rewinds November 17, 2020In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.
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How Rotary Is Creating Global Buy-In for Its Action Plan
Webinar Rewinds November 12, 2020This webinar looked at how Rotary is building momentum for their “Action Plan” by taking it to the streets — in multiple languages — and using it as both a road map and an animating force for the organization.
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Real CDP Talk: What’s Next for Marketers Looking to Future-Proof Their Digital Strategy?
Webinar Rewinds November 12, 2020Since COVID-19, there are more people online than ever before, and the opportunity for marketers to reach them with a laser focus is the highest it’s ever been. In this webinar, learn why brands must rely heavily on the ability to connect the dots with data.
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Do The Right Thing: How Diversity and Inclusion Campaigns Drive Brand Outcomes
Webinar Rewinds November 11, 2020In this webinar, Jason Wiese, SVP, Director of Strategic Insights at VAB, shared case studies based on an analysis of hundreds of campaigns that clearly illustrate the bottom-line business benefits of brands embracing inclusivity messaging.
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The Evolution of Social Advertising in 2020
Webinar Rewinds November 11, 2020To help marketers prepare and keep up with changes in consumer preferences and expectations, Smartly.io surveyed over 2,000 consumers globally to better understand how social advertising impacts the way they view brands. In this webinar, learn more about the results of this survey.
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Roadmap for Using Data and Insights to Market Confidently in an Uncertain Time
Webinar Rewinds November 10, 2020In this webinar, learn how to harness first-party data to extract insights to grow your business, how to use traditional and non-traditional data to get a true 360-degree view of customers, and how to leverage the power of these new insights across multi-channel digital marketing platforms.
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Connecting at a Distance: How Honeywell Is Embracing Virtual Brand Experiences
Webinar Rewinds November 9, 2020In this webinar, Honeywell’s head of global marketing shares how they have leveraged virtual experiences in this new environment to expand their customer base, improve the sales pipeline, and create opportunities for key stakeholders to see the company in a new way.
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