Webinar Rewinds | Marketing Knowledge Center

Martech Procurement Resources for Your Legal and Procurement Teams

Webinar Rewinds February 16, 2021

Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.

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A Marketer’s Blueprint for the Future: Capabilities to Survive and Thrive in a Dynamic Marketplace

Webinar Rewinds February 10, 2021

In this webinar, learn about the results of a study conducted with CMOs and senior marketing leaders across North America to gain insight into where the marketing landscape is headed and the capabilities that will drive this future.

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The Lowe’s Approach to Navigating Today’s Data and Measurement Landscape

Webinar Rewinds February 10, 2021

Over the last 18 months, Lowe’s has been designing the organization of the future to maximize the customer experience. Learn how the company’s iterative approach and agile mentality has allowed them to adapt to a marketing environment that will continue to evolve in the coming months.

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CES 2021: What Marketers Need to Know About the Latest Tech and Trends

Webinar Rewinds February 3, 2021

In this webinar, learn about the all-digital CES 2021 and experience the visionary ideas, solutions, and technologies shaping the future of marketing, media, and communications.

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How to Keep Lapsed Donors from Staying Socially Distant

Webinar Rewinds February 3, 2021

In this webinar, learn how Save the Children put predictive modeling into practice to help the organization bring 15,000 reactivated names back to its core list and re-ignite strong relationships.

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How to Translate Social Messaging into Effective Digital Audio

Webinar Rewinds January 28, 2021

In this webinar, Pandora provided practical examples of how to translate existing social messages into effective and compelling digital audio spots and provided tools to help brands lean into the many advantages of digital audio.

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How the Rock & Roll Hall of Fame Changed Its Tune in Digital

Webinar Rewinds January 27, 2021

In this webinar, the RockHall.com team shared key takeaways and considerations for nonprofit organizations looking to embark on their own digital transformation journeys in 2021 and beyond.

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How to Optimize Your Supply Path in 15 Minutes

Webinar Rewinds January 27, 2021

In this webinar, Dan Greenberg, Founder and CEO at Sharethrough, demystified Supply Path Optimization (SPO) and offered tips and tricks to leverage the supply sources that bring you differentiation and value.

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Martech Procurement Resources for Marketers and Procurement Specialists

Webinar Rewinds January 21, 2021

In this webinar, learn how a new suite of legal tools can help marketers secure substantially better value out of your martech investment, drive growth, and eliminate waste.

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Inspiration from Award-Winning Email Marketing Campaigns

Webinar Rewinds January 20, 2021

In this webinar, learn how two prestigious 2020 ANA Email Program Award winners creatively used different techniques to improve their email marketing ROI.

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The Future of Search Marketing: What's Now. What's Next.

Webinar Rewinds January 20, 2021

From marketplaces to smart speakers to augmented reality, search is becoming a marketing channel that lives throughout the customer journey. In this webinar, learn where search is going, how consumers are changing, and what marketers need to do about it to get ahead.

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Going Beyond with Jeep’s Passion for Adventure

Webinar Rewinds January 13, 2021

In this webinar, learn how Jeep tapped into the Winter X Games attendees’ passion for adventure with a REGGIE Award-winning ride of a lifetime without ever leaving the slopes.

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How Your Brand Can Win When You’re Being Outspent

Webinar Rewinds January 13, 2021

In this webinar, Bill Durrant, President, and Talia Arnold, Head of Strategy, at Exverus Media, shared proven strategies and real-life examples for marketers who want to drive brand growth with comparably modest media budgets.

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CCPA/CPRA Compliance

Webinar Rewinds January 12, 2021

In this webinar, representatives from Venable discussed recent changes to the regulations enforcing the California Consumer Privacy Act (CCPA), where things stand with the California Privacy Rights Act (CPRA), and compliance issues surrounding both CCPA and CPRA.

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Digital Ad Spending and Trends in 2021: eMarketer’s Outlook

Webinar Rewinds January 6, 2021

In this webinar, learn about the most important points of eMarketer's latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets.

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Owning Game-Changing Subcategories, the Only Way to Grow

Webinar Rewinds January 6, 2021

In this webinar, learn why the only way to grow (with rare exceptions) is with “must-haves” defining game-changing subcategories with a new or markedly superior customer experiences or brand relationship, an exemplar brand that positions the subcategory, and barriers to competitors.

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Inspiring Organizational Change: Keeping the Complexity Simple

Webinar Rewinds December 16, 2020

In this webinar, learn why the value of an agile organization that moves effectively cannot be underestimated and in fact can be quantified.

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The 7 Dimensions of Successful In-House Design

Webinar Rewinds December 16, 2020

In this webinar, Greg Paull, Co-Founder and Principal at R3, shared best practices on how marketers can structure in-house agencies for success and discussed tactics on how to better manage processes and performance with both internal teams and external suppliers.

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How to Make the CFO Your Marketing BFF

Webinar Rewinds December 14, 2020

Creating and nurturing a relationship with your CFO is more critical than ever for the Marketing Department. In this webinar, learn how to communicate with the CFO in a language they understand.

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Five Foundational Emails and How to Make them More Effective

Webinar Rewinds December 10, 2020

In this webinar, walk through the steps for boosting the effectiveness of five different kinds of emails: welcome, promotional, company communications, transactional, and behavioral triggers.

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