Webinar Rewinds | Marketing Knowledge Center

Five Steps to Establish a Strategic Production Spend Management Program

Webinar Rewinds September 17, 2020

This session shared five steps to help establish a strategic production spend management program.

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Looking Ahead, Strategies for Transitioning Events from Virtual to Hybrid

Webinar Rewinds September 15, 2020

In this webinar GES Events discussed how to transition from virtual to hybrid events in the future.

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Purposeful ABM: The True Value of Shared Values (Marketing in the COVID-19 Age)

Webinar Rewinds September 14, 2020

This webinar demonstrated why it’s crucial to ABM success to know when to stop talking about solutions and when to start talking about values.

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TikTok: How a Video Sharing Platform Became a National Security Threat

Webinar Rewinds September 8, 2020

This webinar identified the core concerns raised by the government's actions regarding TikTok (as well as another Chinese app, WeChat), how these concerns can be addressed, and whether the TikTok deal can be potentially unwound.

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Creating Future-Proof Video Assets for a Fragmented Video Landscape

Webinar Rewinds September 3, 2020

In this webinar, Flashtalking explained how to meet production challenges with creative best practices when planning, shooting, and editing cross-channel video ads.

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Growth In Turbulent Times: The Essential Role Marketing Plays in M&A Deals

Webinar Rewinds September 2, 2020

The Future of Branding: M&A in Turbulent Times webcast offered an in-depth conversation led by Siegel+Gale’s President, Pacific Rim, Jason Cieslak and Group Director, Strategy, Lisa Kane explored how to prepare your brand for an increase in mergers, acquisitions, and consolidation in every sector.

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The Next Normal: Surprisingly Positive Outcomes of Production Post-COVID

Webinar Rewinds September 2, 2020

In this webinar, global production experts at MCA discussed 10 critical steps you should be taking right now to best position your organization and marketing efforts to take advantage of the Next Normal.

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Consumer Identity: The Key to Personalized Creative and Content in a Direct-To-Consumer World

Webinar Rewinds September 1, 2020

In this session, brands learned how to leverage consent-based consumer identity for precision marketing by serving the right content to the right person in the right place and the right moment.

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Leveraging AI Technology and Cloud-Based Solutions to Automate Production Spend Data and Reporting

Webinar Rewinds August 31, 2020

In this webinar, John Lipuma, CEO of Prodigy by PostAds Group, shared insights on how to quickly and successfully transition to AI technology and cloud-based managed service solutions designed specifically for production finance and business functions.

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How Twitch Is Changing the Game

Webinar Rewinds August 28, 2020

John Koller, VP of Marketing at Twitch examined how marketers are using the video-streaming platform in live, shared, and other experiences that connect to their audiences.

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Social Sponsorship: Trends in Sports Marketing During a Pandemic

Webinar Rewinds August 27, 2020

In this webinar, Scott Tilton, Hookit's CEO and co-founder, walked through the impact that the pandemic has had on sports marketing with a focus on social promotion. He compared trends from the start of the pandemic to show the immediate impact and examined how the recovery is affecting sponsorship value.

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The Impact and Opportunities of Cookie-less Advertising

Webinar Rewinds August 25, 2020

In this webinar, Marketing Evolution's Chief Data and Technology Officer, Michael Cohen explored the future of attribution as Google implements changes for DoubleClick and the Chrome Browser.

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How RXBAR Partnered with Influencers to Develop an Online Community During COVID-19

Webinar Rewinds August 24, 2020

To help out consumers without access to an at-home gym or fitness app, RXBAR worked with its existing influencer database to provide free, daily workouts through Instagram Live.

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The New Experiential Mix: Creating Meaningful IRL and Virtual Activations

Webinar Rewinds August 21, 2020

In this webinar, Yadira Harrison, co-founder at verb., discussed the questions that should be considered given the current state of affairs and shared the tools needed to create an actionable plan to shift from an IRL activation to a digital presence.

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4 Secrets to Delighting Your Customers Using Data Connectivity

Webinar Rewinds August 20, 2020

Daniella Harkins, GM at Strategic and Media Alliances and Michelle Dooley, Managing Director at Vertical Expansion from LiveRamp, explored how to utilize data partnerships to access the right data and reach people where they are.

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Abandoned Cart Emails: How to Encourage Customers to Complete their Purchase

Webinar Rewinds August 20, 2020

This webinar identified ways in which marketers can improve their cart abandonment strategy.

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How to Deliver Bottom-Line Value and Strengthen Agency Partnerships in Times of Social Unrest/Crisis

Webinar Rewinds August 18, 2020

In this webinar, Bruno Gralpois, co-founder and principal at Agency Mania Solutions, took a hard look at the many challenges advertisers and those responsible for their agency ecosystem are facing and what it will take for them to drive sustained value.

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The COVID-19 Production Playbook: What Brands Need to Know About Post-Lockdown Production

Webinar Rewinds August 13, 2020

In this webinar, Wimberly Meyer, partner and SVP of the production agency Summerjax, shared on-the-ground insights, practical advice, and real-world examples to help brands know what to expect and how to adapt to our evolving production reality.

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5 Ways the Media Landscape Will Transform Post COVID-19

Webinar Rewinds August 12, 2020

A PR pro with over a decade of experience, Annie Scranton, shared her beliefs for what the media landscape will look like for the next two, four, and six months post coronavirus.

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How To Reduce Risk and Investment Waste in Your Influencer Marketing Programs

Webinar Rewinds August 3, 2020

In this session, Erick Schwab, Co-Founder and Co-CEO at Sylo, discussed tangible steps to experience higher standards and automation of brand safe and verified inventory from adding independent verification data of influencer audiences and metrics.

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