Webinar Rewinds | Marketing Knowledge Center

Georgia-Pacific’s Journey to Cross Media Analytics and Near Real Time Optimizations

Webinar Rewinds October 28, 2020

In this webinar, learn how Georgia-Pacific tapped into a partnership between Catalina and Samba TV to measure its total cross-channel media spend.

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Identifying Brand Opportunities in the Age of COVID-19

Webinar Rewinds October 22, 2020

In this webinar, Dr. Niels Neudecker of Kantar presented seven key questions companies need to answer in order to successfully guide their brand through the pandemic, ensure their brand and communications are delivering, and seize opportunities for growth.

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The Power of OOH: What Marketers Need to Know Now

Webinar Rewinds October 21, 2020

In this webinar, learn why the world’s biggest brands — from Amazon, McDonald’s, Apple, GEICO, Google, American Express, AT&T, and Disney — consistently spend disproportionately on OOH.

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How to Use Attention Metrics to Prepare for the Decline of Cookies and IDFA

Webinar Rewinds October 15, 2020

In this webinar, Marc Guldimann, CEO and co-founder of Adelaide, outlined the tactics for using attention metrics to build predictive models of media impact.

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The New Brand Citizenship: Welcome to the Age of Brand Action

Webinar Rewinds October 14, 2020

In this webinar, learn how to connect your brand strategy, corporate reputation, and media strategy to turn purpose and values into a meaningful brand citizenship action plan that drives growth while doing good.

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Using Data to Drive Results: How to Design Smarter Influencer Campaigns

Webinar Rewinds October 8, 2020

This webinar shared how different data sources like social listening, search and trend data, and market basket insights can come together to create a more purposeful, targeted, and measurable influencer campaign.

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Use It or Lose It: How to Refocus Your Upended Marketing Budget to Reach At-Home Audiences

Webinar Rewinds October 7, 2020

In this webinar, Danielle Wiley from Sway Group shared expert advice on pivoting from traditional old-school outreach and finding success with today's content creators.

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A Better Normal: Activating Live Events During COVID

Webinar Rewinds October 6, 2020

In this webinar, the APR team and other industry experts discussed observations and considerations for activating live events in a safe manner.

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The Total TV Landscape in 2020

Webinar Rewinds October 1, 2020

In this webinar, FreeWheel and Rothwell shared insights on how television viewership habits have evolved in 2020.

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Retail Re-Up: The Next Normal of Social Advertising

Webinar Rewinds September 30, 2020

This webinar offered insights into the next generation of omnichannel retail.

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How B2B Companies Are Adapting Customer Engagement Strategies During COVID

Webinar Rewinds September 28, 2020

To help corporate marketers understand COVID's impact on their buyers and industry at large, Edelman and LinkedIn surveyed nearly 400 U.S. B2B executives across a wide range of company profiles.

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Data: Translating the Numbers into Actionable Strategies

Webinar Rewinds September 24, 2020

This webinar explained how you can use File Health and other analytic findings to inform and direct program strategy.

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Exponential Z: How Gen Z Women Are Rising to Today’s Challenge and Redefining What's Next

Webinar Rewinds September 24, 2020

In this webinar, learn how gen Z women are influencing the rise of the next billion-dollar trends, brands, and social causes, and how marketers can unlock the estimated $148 billion per year that they are spending.

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How Apple’s IDFA Change Will Impact Your Mobile Marketing — and How to Prepare

Webinar Rewinds September 23, 2020

In this webinar, Aki Technologies and PepsiCo discussed the potential impact of Apple's new IDFA restriction on mobile campaigns come 2021.

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AdTech Billable Events and Where Digital Media Budgets Leak

Webinar Rewinds September 22, 2020

In this webinar, MMI shared insights on how to navigate through a digital advertising landscape rife with non-human traffic.

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Five Steps to Establish a Strategic Production Spend Management Program

Webinar Rewinds September 17, 2020

This session shared five steps to help establish a strategic production spend management program.

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Looking Ahead, Strategies for Transitioning Events from Virtual to Hybrid

Webinar Rewinds September 15, 2020

In this webinar GES Events discussed how to transition from virtual to hybrid events in the future.

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Purposeful ABM: The True Value of Shared Values (Marketing in the COVID-19 Age)

Webinar Rewinds September 14, 2020

This webinar demonstrated why it’s crucial to ABM success to know when to stop talking about solutions and when to start talking about values.

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TikTok: How a Video Sharing Platform Became a National Security Threat

Webinar Rewinds September 8, 2020

This webinar identified the core concerns raised by the government's actions regarding TikTok (as well as another Chinese app, WeChat), how these concerns can be addressed, and whether the TikTok deal can be potentially unwound.

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Creating Future-Proof Video Assets for a Fragmented Video Landscape

Webinar Rewinds September 3, 2020

In this webinar, Flashtalking explained how to meet production challenges with creative best practices when planning, shooting, and editing cross-channel video ads.

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