Webinar Rewinds | Marketing Knowledge Center

Do The Right Thing: How Diversity and Inclusion Campaigns Drive Brand Outcomes

Webinar Rewinds November 11, 2020

In this webinar, Jason Wiese, SVP, Director of Strategic Insights at VAB, shared case studies based on an analysis of hundreds of campaigns that clearly illustrate the bottom-line business benefits of brands embracing inclusivity messaging.

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The Evolution of Social Advertising in 2020

Webinar Rewinds November 11, 2020

To help marketers prepare and keep up with changes in consumer preferences and expectations, Smartly.io surveyed over 2,000 consumers globally to better understand how social advertising impacts the way they view brands. In this webinar, learn more about the results of this survey.

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Roadmap for Using Data and Insights to Market Confidently in an Uncertain Time

Webinar Rewinds November 10, 2020

In this webinar, learn how to harness first-party data to extract insights to grow your business, how to use traditional and non-traditional data to get a true 360-degree view of customers, and how to leverage the power of these new insights across multi-channel digital marketing platforms.

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Connecting at a Distance: How Honeywell Is Embracing Virtual Brand Experiences

Webinar Rewinds November 9, 2020

In this webinar, Honeywell’s head of global marketing shares how they have leveraged virtual experiences in this new environment to expand their customer base, improve the sales pipeline, and create opportunities for key stakeholders to see the company in a new way.

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Five Marketing Strategies for the Historic 2020 Holiday Season

Webinar Rewinds November 5, 2020

In this webinar, get an inside look into current online consumer shopping trends and how holiday shopping will change in 2020.

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B2B Demand Generation: Top Five Ways to Use Video Content to Generate and Qualify Leads

Webinar Rewinds November 4, 2020

In this webinar, join Tyler Lessard at Vidyard for an interactive discussion on how to use video content and viewer engagement analytics to increase conversion rates, generate more leads, and accelerate lead qualification in B2B marketing.

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Best Practices in Sustainability and Eco-Friendly Production

Webinar Rewinds November 4, 2020

In this webinar, the APR team discussed how to promote sustainability and eco-friendly practices in ad production.

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Focus on the Metrics That Matter: Rewrite Your TV Measurement Strategy

Webinar Rewinds October 29, 2020

This webinar covered how marketers can move away from long-used industry metrics, incomplete data sets, and other long-standing challenges with identity, data connectivity, and other evolving tools.

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Trick or Treat! Expert Tips for Email Marketing in 2021

Webinar Rewinds October 29, 2020

In this webinar, hear from veterans in the email marketing space. They provided tips and tricks for leveling up your email marketing campaigns post-holiday season and taking them to the next level as you prepare for 2021.

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Georgia-Pacific’s Journey to Cross Media Analytics and Near Real Time Optimizations

Webinar Rewinds October 28, 2020

In this webinar, learn how Georgia-Pacific tapped into a partnership between Catalina and Samba TV to measure its total cross-channel media spend.

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Identifying Brand Opportunities in the Age of COVID-19

Webinar Rewinds October 22, 2020

In this webinar, Dr. Niels Neudecker of Kantar presented seven key questions companies need to answer in order to successfully guide their brand through the pandemic, ensure their brand and communications are delivering, and seize opportunities for growth.

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The Power of OOH: What Marketers Need to Know Now

Webinar Rewinds October 21, 2020

In this webinar, learn why the world’s biggest brands — from Amazon, McDonald’s, Apple, GEICO, Google, American Express, AT&T, and Disney — consistently spend disproportionately on OOH.

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How to Use Attention Metrics to Prepare for the Decline of Cookies and IDFA

Webinar Rewinds October 15, 2020

In this webinar, Marc Guldimann, CEO and co-founder of Adelaide, outlined the tactics for using attention metrics to build predictive models of media impact.

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The New Brand Citizenship: Welcome to the Age of Brand Action

Webinar Rewinds October 14, 2020

In this webinar, learn how to connect your brand strategy, corporate reputation, and media strategy to turn purpose and values into a meaningful brand citizenship action plan that drives growth while doing good.

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Using Data to Drive Results: How to Design Smarter Influencer Campaigns

Webinar Rewinds October 8, 2020

This webinar shared how different data sources like social listening, search and trend data, and market basket insights can come together to create a more purposeful, targeted, and measurable influencer campaign.

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Use It or Lose It: How to Refocus Your Upended Marketing Budget to Reach At-Home Audiences

Webinar Rewinds October 7, 2020

In this webinar, Danielle Wiley from Sway Group shared expert advice on pivoting from traditional old-school outreach and finding success with today's content creators.

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A Better Normal: Activating Live Events During COVID

Webinar Rewinds October 6, 2020

In this webinar, the APR team and other industry experts discussed observations and considerations for activating live events in a safe manner.

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The Total TV Landscape in 2020

Webinar Rewinds October 1, 2020

In this webinar, FreeWheel and Rothwell shared insights on how television viewership habits have evolved in 2020.

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Retail Re-Up: The Next Normal of Social Advertising

Webinar Rewinds September 30, 2020

This webinar offered insights into the next generation of omnichannel retail.

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How B2B Companies Are Adapting Customer Engagement Strategies During COVID

Webinar Rewinds September 28, 2020

To help corporate marketers understand COVID's impact on their buyers and industry at large, Edelman and LinkedIn surveyed nearly 400 U.S. B2B executives across a wide range of company profiles.

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